Oversee all sales and marketing efforts within a portfolio of hotels consisting of several different brands – Hilton, Marriott, IHG, and Wyndham. Collaborate with sales teams to assess opportunities in group, transient, and catering sales in order to develop a mix of strategies to leverage opportunities across market segments specific to each property. Ensure that the company sales guidelines, both market specific and total hotel, are adhered to in order to drive overall revenue and meet/exceed goals. Lead the recruitment, training, and retention process for talented sales and catering personnel. Analyze past and present trends and assist with recommendations for future strategies. Evaluate bi-monthly forecasts for transient, group, and catering to ensure accuracy. Work with revenue management and sales teams to develop plans to hit forecasted targets. Partner with the digital marketing team to ensure hotel is driving incremental revenue through all eCommerce and social media channels.
Regional Director of Sales
Chesapeake Hospitality
Greenbelt, MD
01.2017 - 04.2022
Oversee all sales and marketing efforts within a portfolio of hotels consisting of several different brands – Hilton, Marriott, IHG, and Wyndham. Collaborate with sales teams to assess opportunities in group, transient, and catering sales in order to develop a mix of strategies to leverage opportunities across market segments specific to each property. Ensure that the company sales guidelines, both market specific and total hotel, are adhered to in order to drive overall revenue and meet/exceed goals. Lead the recruitment, training, and retention process for talented sales and catering personnel. Analyze past and present trends and assist with recommendations for future strategies. Evaluate bi-monthly forecasts for transient, group, and catering to ensure accuracy. Work with revenue management and sales teams to develop plans to hit forecasted targets. Partner with the digital marketing team to ensure hotel is driving incremental revenue through all eCommerce and social media channels.
Corporate Director of Sales
01.2016 - 12.2016
Assisted EVP of Sales & Revenue Generation with implementing sales initiatives to improve revenue at struggling assets. Worked as the direct liaison between hotels and the EVP of Sales & Revenue Generation. Participated in the takeover of new hotels. Acted as on property sales support immediately following takeover. Onboarded new directors of sales throughout the portfolio as well as trained existing directors of sales to improve performance.
Task Force Sales Manager
03.2015 - 12.2015
Assisted with task force work for multiple properties, new and existing, in the Chesapeake Hospitality portfolio. Aided with uncovering and prospecting new business in each hotel’s individual markets. Worked with the Regional Director of Sales to review and implement SOPs at new properties to the portfolio.
Director of Business Travel Accounts
04.2014 - 02.2015
Dual role with Holiday Inn Columbia and Holiday Inn Laurel West. Responsible for growing and shifting share of corporate transient and group accounts.
Director of Sales
09.2013 - 03.2014
Responsible for all top line revenue at the Sleep Inn & Suite BWI. Handled all group markets as well as corporate transient business.
Senior Sales Manager
09.2011 - 08.2013
Focused on prospecting and negotiating corporate transient and corporate group business, as well as booking and prospecting all other markets at the Holiday Inn Laurel West, 207 room with 7,500 Sq. Ft. of meeting space.
Sales Administrative Assistant
Sunburst Hospitality
Rockville, MD
06.2011 - 09.2011
Completed all administrative duties as assigned at the Crowne Plaza Rockville and the Sleep Inn Rockville with a total of 257 rooms and 15,000 square feet of meeting space.
Education
Bachelor of Science -
Ohio University
Athens, Ohio
01-2011
Skills
Client relationships
Staff training and development
Staff management
Relationship building
QUALIFICATIONS
Hotel Management Young Professionals – 30 Under 30 Industry Rising Star 2018