Kristy Gerstner
Pittsburgh,PA
Summary
Dynamic and results-driven sales and marketing professional with extensive experience in customer service, client relations, and business development. Adept at fostering meaningful connections with clients, exceeding sales targets, and optimizing operational efficiency. Passionate about delivering exceptional service experiences and ensuring customer satisfaction across diverse industries, including senior living, hospitality, and event management. Strong leadership skills with a proven ability to train and mentor sales teams to drive growth and revenue.
Overview
6
6
years of professional experience
Work History
Regional Director of Sales
Priority Life Care
07.2024 - 01.2025
- Oversaw and managed sales initiatives for a portfolio of 8 assisted living and memory care communities totaling over 700 beds
- Increased census from 62% to 90% at two struggling communities within 7 months
- Boosted overall portfolio census by 15% within the same period
- Developed and implemented strategic growth plans for community sales directors
- Created company-wide inquiry and follow-up tracking sheets to enhance lead management
- Provided ongoing sales coaching, training, and mentorship to sales teams
- Ensured compliance with corporate marketing standards and optimized sales reporting
Regional Sales Specialist
Priority Life Care
04.2022 - 07.2024
- Supported 15+ communities across WV, MD, VA, FL, and PA, traveling to underperforming locations to drive census growth
- Increased census at a Florida community from 70% to 85% within six months
- Assisted with new community acquisitions in Florida and Pennsylvania
- Conducted competitive market research and financial analysis to refine sales strategies
- Trained and mentored Marketing Directors to enhance sales performance
- Developed census growth plans and managed sales performance at the facility level
Marketing Director
Artis Senior Living
Bethel Park, PA
07.2020 - 01.2022
- Led marketing activities, including public relations, resident generation, tours, and community outreach
- Developed and executed quarterly marketing plans incorporating competitive analysis and budgeted census goals
- Built and maintained relationships with senior organizations, medical professionals, and referral partners
Sales & Marketing Director
The Residence at Whitehall
11.2019 - 07.2020
- Conducted marketing, sales, and outreach initiatives to drive census growth
- Built partnerships with local senior organizations, medical professionals, and referral sources
- Created and managed comprehensive marketing plans tailored to community needs
Sales & Marketing Director
Holiday Retirement
03.2019 - 11.2019
- Partnered with leadership to implement a strategic 90-day sales and marketing plan
- Achieved the highest census levels since the community’s opening
- Managed sales budgets and promotional material inventory
- Trained staff to handle inquiries and conduct tours effectively
Education
B.S. - Hotel, Restaurant & Institutional Management
Pennsylvania State University
State College, PASkills
- Client relationships
- Staff training and development
- Relationship building
- Employee recruitment
- Business development
- Sales planning
- Strategic marketing
- Competitor analysis
- KPI tracking
- Contract administration
Accomplishments
- Increased census from 62% to 90% at two troubled communities in under seven months.
- Elevated total portfolio census by 15% in the same timeframe.
- Successfully increased Florida community census from 70% to 85% within six months.
- Created standardized inquiry and follow-up sheets adopted company-wide.
- Consistently met and exceeded sales and marketing goals.
Timeline
Regional Director of Sales
Priority Life Care
07.2024 - 01.2025
Regional Sales Specialist
Priority Life Care
04.2022 - 07.2024
Marketing Director
Artis Senior Living
07.2020 - 01.2022
Sales & Marketing Director
The Residence at Whitehall
11.2019 - 07.2020
Sales & Marketing Director
Holiday Retirement
03.2019 - 11.2019
B.S. - Hotel, Restaurant & Institutional Management
Pennsylvania State University
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