Bela Gadsby
Delray Beach,FL
Summary
To build a path for a career at the intersection of data, insight, and innovation.
Overview
3
3
years of professional experience
Work History
Associate Strategy Director
TNH Advertising Agency, S.I. Newhouse
09.2023 - 04.2024
- Led and mentored a dynamic team of four strategists to craft a comprehensive social media strategy tailored for local Syracuse clients. Proactively delegated and synergized on in-depth market analyses, client-centric research, and the derivation of actionable insights to bolster campaign efficacy.
- Collaborated with the Senior Account Manager and Associate Creative Director to oversee campaign and ensure alignment with clients' vision and feedback.
Media Intern
Digitas Chicago
06.2023 - 08.2023
- AAA Auto Club Group: Assisted in building out campaigns and taxonomy in Prisma; created and pushed MBAs and IOs; communicated with vendors to track and update spend and pace of all campaigns; summarized weekly status recap for the media team.
- Crocs: Led development of winning team's strategy and media plan as part of internship group project focused on brand's Q4 '23 goal to increase sandal sales.
Strategy Intern
Leo Burnett Chicago
06.2022 - 08.2022
- Aldi Supermarkets: Owned monthly insights report focused on culture, consumers, retail, and communications trends; developed competitive assessments; developed strategic evaluation and recommendation on initiatives to position brand as leader in sustainability.
- Wingstop: Guided strategy development and key ideas as part of internship group project focused on brand’s Q4 ’22 need to sustain growth despite recession.
Strategy Intern
Publicis Commerce NY
01.2022 - 05.2022
- Supported team in navigating accelerated innovation of retail and its impact on consumer habits. Published weekly summary of news in retail with focus on digital transformation, marketplaces, and e-retailers. Assessed e-commerce performance and opportunity for clients, using real-time data and proprietary tech platform Commerce Intelligence. Supported development of case studies.
- Developed position presentation on evolution of social commerce, rise of micro-influencers, and winning strategies for brands.
InclusiveU Mentor
Syracuse University
09.2021 - 12.2021
- Promoted inclusive experience for students with intellectual or developmental disabilities by attending class with them and aiding in the learning experience.
Education
Syracuse University, 2024, Summa Cum Laude
Involvement & Experience
Deloitte Consulting Apprenticeship | 04/23
- Hybrid apprenticeship focused on inspiring, mentoring, and educating SU students about strategy and business consulting.
- Worked on team project focused on the repositioning of Beyond Meat to reverse the downward sales trend, team placed second.
Kappa Theta Pi | 02/23-05/24
- Professional technology fraternity focused on fostering professional development and promoting volunteer opportunities with technology at their core.
NEXIS AI Researcher | 01/23-05/24
- Select team of students at Syracuse's iSchool focused on exploring emerging technologies and leveraging them to solve real-world problems by developing innovative applications.
Kappa Alpha Theta Sorority | 01/21-05/24
- Education Board (2023) – Tasked with transitioning new members into the house, and cultivating a welcoming environment.
- Design Team (2022) – Responsible for designing and executing branded merchandise and apparel for the chapter's philanthropy.
Skills & Interests
- AI and Digital Transformation
- Basic Python & HTML
- Written and Oral Communication
- Leadership
- Problem Solving
- Sustainability and Second-Hand Fashion
- Microsoft Suite
Timeline
Associate Strategy Director
TNH Advertising Agency, S.I. Newhouse
09.2023 - 04.2024
Media Intern
Digitas Chicago
06.2023 - 08.2023
Strategy Intern
Leo Burnett Chicago
06.2022 - 08.2022
Strategy Intern
Publicis Commerce NY
01.2022 - 05.2022
InclusiveU Mentor
Syracuse University
09.2021 - 12.2021
Syracuse University, 2024, Summa Cum Laude
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