Years of professional experience
Belinda M. McCall
Chantilly,VA
Summary
Knowledgeable Director of UX/Product Design with a history of leading high-performing teams and executing strategic initiatives that drive organizational growth. Successfully directed cross-functional projects that resulted in significant process improvements and operational efficiencies. Demonstrated leadership and communication skills in fostering collaborative environments and delivering impactful results.
At Empyrean, cultivated a user experience vision aligning with business objectives and fostering a culture of collaboration and inclusion. Leading UX direction for suite of B2B SaaS products, championing user-centered design and establishing robust DesignOps and ResearchOps frameworks. Efforts instrumental in launching completely revamped employee product experience, establishing comprehensive design system, and pioneering self-service, cloud-based sales demo platform. Focusing on operational excellence and integrating accessibility principles to enhance product experience across platforms and significantly contribute to company's strategic growth.
Overview
19
19
10
10
Years of UX leadership experience
Skills
- Leadership & Team Management
- Strategic Vision & Planning
- User-Centered Design
- Project Management
- Information Architecture (IA)
- Agile Methodology
- Prototyping & Wireframing
- Accessibility & Inclusive Design
- Data-Driven Decision-Making
- Stakeholder Communication & Collaboration
- Creative Problem-Solving
- Visual & Interaction Design Principles
Work History
DIRECTOR OF UX & PRODUCT DESIGN
Empyrean Benefit Solutions, Inc.
04.2022 - Current
- Cultivated a user experience vision that aligns with business objectives and fosters a culture of collaboration and inclusion.
- Implemented DesignOps and ResearchOps processes for a brand new and growing team.
- Partner closely with teams across Product Management, Engineering, and GTM to shape strategy, roadmap, and prioritize initiatives, driven by a deep understanding of both customer challenges and strategic business opportunities.
- Set creative direction and drive transformative change in product strategy and customer experience
- Delivered corporate presentations to all levels of stakeholders and executive leadership
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Assisted in recruiting, hiring and training of team members in UX Research and Design.
- Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
Our team's efforts have been instrumental in launching a completely revamped employee product experience, establishing a comprehensive design system and a pioneering self-service, cloud-based sales demo platform. By focusing on operational excellence and the integration of accessibility principles, we are enhancing the product experience across various platforms, contributing significantly to the company's strategic growth, and creating a place where employee benefits can bring joy to users.
UX DIRECTOR/DESIGNER/PROJECT MANAGER
Keymind, Axiom Resource Management
02.2015 - 04.2022
- Multi-faceted UX team leader, accessibility subject matter expert, and project manager with additional skills in requirements analysis and information architecture
- Manages and mentors a team of 2-4 designers, providing guidance and support
- Skilled in gathering requirements and translating findings into user-friendly, compelling online experiences
- Delivers innovative design solutions and creative direction with strong project management focus
- Collaborates closely with project teams to ensure user-friendly, visually appealing, accessible (Section 508 compliant), and fully functional web application design
- Provides UX and art direction across diverse areas, including eLearning courses, marketing campaigns, infographic design, and presentation design
- Assisted in recruiting, hiring and training of team members.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
USER INTERFACE/UX DESIGNER
Keymind, Axiom Resource Management
04.2012 - 02.2015
- UI Designer in a CMMI-DEV Level 5 Environment with special regard to Section 508 Compliance and Responsive Web Design for Government and Commercial clients
- Championed accessibility standards within the organization, resulting in more inclusive digital experiences for all users.
- Consistently received positive feedback from end-users, validating the effectiveness of design solutions in meeting user needs and enhancing overall satisfaction.
- Incorporated feedback from stakeholders throughout the design process, resulting in tailored solutions that met business requirements.
- Mentored junior designers, fostering a collaborative environment that encouraged professional growth and skill development.
- Participated in design review meetings to brainstorm new UX developments through collaborative thinking.
- Enhanced user experience by designing intuitive navigation and visually engaging interfaces.
- Conducted thorough user research, identifying key pain points and opportunities for improvement.
- Developed responsive designs to ensure optimal performance on various devices and platforms.
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality work within established deadlines.
VISUAL UX/UI DESIGNER
Microstrategy Inc.
09.2010 - 04.2012
- One of only three Visual Designers in the entire company evangelizing UX Design in mobile applications.
- Developed interactive prototypes to validate designs, leading to faster iteration cycles and improved final products.
- Collaborated with developers and salespersons to produce mobile product designs for iPad and iPhone devices
- Achieved success in designing visually pleasing, intuitive, and user-friendly interfaces, icons and navigation schemes for prospects of the Microstrategy mobile app
- Acknowledged as an essential contributor to CEO Michael Saylor's book The Mobile Wave
MARKETING DIRECTOR GRAPHIC DESIGNER
Sport&Health Clubs
09.2007 - 09.2010
- Effectively collaborated with the corporate Marketing Team in a company-wide re-branding effort to maintain strong economic stability in the health club industry
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Improved lead generation through targeted email marketing campaigns and data-driven analytics.
- Created content and promotional materials to drive engagement and conversions.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
GRAPHIC DESIGNER
Osborne Publications
07.2005 - 09.2007
- Developed original designs for print media, magazines and newspapers.
- Conceptualized creative designs for print materials, banners, and signs.
- Created digital image files for use in digital and traditional printing methods.
- Applied color theory and composition techniques to construct appealing designs.
- Quickly became a top producer by processing up to 1,000 real estate advertisement designs per week
- Promoted to having full responsibility of designing the front and back covers of over 10 biweekly magazine publications
- Responsible for managing and training new and junior design employees
Education
Bachelor of Arts - Graphic Design
University of Tampa
Certificate - Web Design
Sessions College For Professional Design
Certificate - Holistic Nutritionist
American Fitness Professionals & Associates
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