Benjamin Carico
Plainfield,IL
Summary
Results-oriented professional known for strategic sales management and operational oversight. Demonstrated ability to cultivate customer relationships and implement effective training programs, driving measurable improvements in service quality and sales growth.
Overview
13
13
years of professional experience
Work History
General Manager
Starved Rock Harley Davidson
Ottawa, IL
11.2025 - Current
- Oversaw daily operations of motorcycle dealership and service department to improve overall performance.
- Developed customer engagement strategies that increased sales and cultivated loyalty.
- Managed team performance through coaching to improve service quality and customer satisfaction.
- Implemented training programs for staff on products and customer service excellence.
- Coordinated inventory management for motorcycle parts to ensure product availability.
- Resolved customer complaints promptly while upholding high service standards.
- Collaborated with marketing teams to design promotional events and campaigns.
- Trained employees on duties, policies, and procedures, ensuring adherence to standards.
General Sales Manager
Buckeye Harley Davidson
Dayton, Ohio
07.2022 - 11.2025
- Analyzed sales trends and data to identify targeted strategies that increased sales opportunities
- Managed daily operation of sales and finance teams at the dealership
- Developed training programs for new sales associates, improving onboarding and ongoing staff development
- Fostered relationships with customers to enhance loyalty, increasing referrals and repeat business
- Conducted performance evaluations and provided feedback to staff regularly
Sales Manager
High Stakes Harley Davidson
Florence, Kentucky
04.2019 - 07.2022
- Managed daily sales operations at premier motorcycle dealership, contributing to revenue growth.
- Developed and implemented training programs for sales staff, improving overall sales effectiveness.
- Oversaw inventory management, ensuring optimal stock levels and product availability.
- Facilitated interdepartmental communication, enhancing collaboration and streamlining sales processes.
Internet Sales Manager
Buckeye Harley Davidson
Dayton, Ohio
01.2016 - 04.2019
- Analyzed customer data to inform inventory decisions and enhance online shopping experiences.
- Engaged with customers to provide professional and courteous support, fostering positive relationships for sales and service.
- Oversaw customer inquiries and resolved issues through digital communication channels, ensuring customer satisfaction.
- Integrated third-party applications into company websites, including CRM software and analytics tools.
Fit Specialist
Buckeye Harley Davidson
Dayton, Ohio
01.2014 - 01.2016
- Conducted fittings to ensure optimal rider comfort and safety.
- Educated clients on product features and benefits, enhancing purchasing confidence.
- Built strong relationships through exceptional customer service, driving referrals and repeat sales.
- Conducted daily follow-ups with customers, ensuring engagement throughout sales process.
- Utilized CRM to track customer journey from initial contact to sale.
Education
High School Diploma -
Northmont High School
Englewood05-2012
Skills
- Sales strategy
- Sales forecasting
- Customer engagement
- Team performance management
- Staff training
- Inventory management
- Data analysis
Timeline
General Manager
Starved Rock Harley Davidson
11.2025 - Current
General Sales Manager
Buckeye Harley Davidson
07.2022 - 11.2025
Sales Manager
High Stakes Harley Davidson
04.2019 - 07.2022
Internet Sales Manager
Buckeye Harley Davidson
01.2016 - 04.2019
Fit Specialist
Buckeye Harley Davidson
01.2014 - 01.2016
High School Diploma -
Northmont High School