Benjamin Cooke
Branford,CT
Summary
Dynamic General Manager with a proven track record in multi-unit operations. Skilled in fostering a positive team culture and implementing process improvements that boost customer satisfaction and operational efficiency.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Multi-Unit General Manager
Planet Fitness
North Haven & Hamden CT
01.2026 - Current
- Managed daily operations across multiple locations, ensuring compliance with company standards.
- Trained and developed staff to enhance customer service and operational efficiency.
- Implemented process improvements that streamlined workflows and enhanced member experiences.
- Monitored financial performance, including budgeting and forecasting for all units.
- Coordinated marketing initiatives to drive membership growth and community engagement.
- Analyzed performance metrics to identify trends and optimize operational strategies.
- Fostered a positive team culture through effective communication and leadership practices.
- Created a positive work culture by fostering open communication channels between staff members and management personnel alike.
- Collaborated with human resources to recruit, hire, and train high-performing team members for each unit location.
- Managed budgets effectively by monitoring financial reports and making data-driven decisions on cost reduction opportunities.
- Mentored new managers to support their professional growth within the company structure.
- Oversaw a new club opening during construction to make sure club was in accordance with OSHA guidelines and to stay on schedule.
- Executed successful grand-opening in-club event with a ribbon cutting, vendors, and giveaways to maximize member interaction and to support local businesses.
- Worked in conjunction with Corporate Wellness team to close a corporate partnership for over $3,000 in monthly memberships.
General Manager
Planet Fitness
Hamden, CT
10.2022 - 12.2025
- Oversaw daily club operations, ensuring compliance with policies and procedures.
- Developed and implemented staff training programs to enhance member service quality.
- Analyzed membership trends to optimize marketing strategies and boost retention rates.
- Managed budgeting processes, aligning expenses with business objectives for improved profitability.
- Spearheaded partnership with Quinnipiac University to drive joins through student interaction.
- Generated multiple warm leads for our corporate wellness program to maximize revenue.
- Designed and implemented Excel trackers to streamline company operations.
- Generated detailed reports encompassing various departments to support strategic initiatives.
- Cultivated a positive work environment, promoting teamwork and employee engagement initiatives.
- Streamlined operational workflows to improve efficiency and reduce service response times.
- Monitored facility maintenance activities, ensuring high-quality standards for equipment and cleanliness.
- Managed budget implementations, employee reviews, training, and schedules.
- Assisted in recruiting, hiring and training of team members and new club managers.
- Received Certified Training Manager certification to assist in training and development of new managers.
Assistant Manager
Planet Fitness
Branford, CT
04.2022 - 10.2022
- Oversaw inventory management, ensuring equipment availability for operations.
- Coordinated promotional events to boost membership engagement and retention.
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
- Boosted employee morale by recognizing outstanding performance and celebrating team accomplishments.
- Oversaw daily operations to maintain store cleanliness and organization.
- Assisted in community engagement efforts and attended field marketing events to outsource joins.
Team Lead
Planet Fitness
Branford, CT
01.2022 - 04.2022
- Monitored performance metrics to identify areas for enhancement in team productivity and service delivery.
- Collaborated with management to establish best practices for maintaining equipment functionality and safety standards.
- Trained new team members by relaying information on company procedures and safety requirements.
- Coached team members in techniques necessary to complete job tasks.
- Assisted in recruitment to build team of top performers.
Front Desk Associate
Planet Fitness
Branford, CT
03.2021 - 01.2022
- Maintained accurate member records in the management system, enhancing data integrity.
- Developed strong relationships with members to promote community engagement and retention efforts.
- Handled high-pressure situations calmly, maintaining professionalism at all times.
- Greeted guests at front desk and engaged in pleasant conversations while managing check-in process.
- Maintained cleanliness and organization of front desk area.
- Resolved guest issues effectively, ensuring a positive customer experience.
- Enhanced guest satisfaction by promptly addressing inquiries and providing accurate information.
Education
Associate's Degree - Business Management
Southern Connecticut State University
New Haven, CT12.2022
High School Diploma -
Branford High School
Branford, CT06.2020
Skills
- Training and mentoring
- Operations management
- Sales growth
- Staff development
- Employee engagement
- Customer service
- Problem-solving
- Time management
- Computer skills
- Effective communication
- Community engagement
- Corporate wellness
Certification
- Certified Training Manager
- CPR & AED Certified (American Red Cross)
Timeline
Multi-Unit General Manager
Planet Fitness
01.2026 - Current
General Manager
Planet Fitness
10.2022 - 12.2025
Assistant Manager
Planet Fitness
04.2022 - 10.2022
Team Lead
Planet Fitness
01.2022 - 04.2022
Front Desk Associate
Planet Fitness
03.2021 - 01.2022
Associate's Degree - Business Management
Southern Connecticut State University
High School Diploma -
Branford High School