Benjamin Lachman
Social Media Strategy & Community Management
Farmington Hills
Summary
Dynamic Director of Community Management at Fresh Content Society, I transformed community engagement, elevating portfolio value from $200K to over $4M. Expert in social media management and cross-functional team leadership, I implemented innovative strategies that achieved 1 billion views, driving exceptional client satisfaction and brand visibility.
Overview
16
16
years of professional experience
Work History
Director of Community Management
Fresh Content Society
Chicago
01.2018 - 01.2025
- Spearheaded establishment of Community Management department, growing from zero to over 50 brand communities.
- Increased Community Management portfolio from $200,000 in 2018 to over $4 million by 2025.
- Oversaw quality control and strategic development for Community Management across all brands.
- Implemented innovative community management practices, achieving over 1 billion views and 10 million engagements.
- Designed organizational structure and key roles, enhancing agency operations for optimal service delivery.
- Created performance metrics and accountability processes to elevate client satisfaction and engagement.
- Collaborated with sales team to develop a tailored pitch process for community management prospects.
- Developed AI-enhanced Social Media Management strategy, boosting efficiency by over 50%.
Content & Communications Manager
UnisonHQ
Birmingham
01.2017 - 01.2018
- Developed a Go-To-Market social media strategy and client toolkit for UnisonHQ.
- Developed communication strategies for internal and external stakeholders.
- Oversaw content creation for company newsletters and digital platforms.
- Authored a catalogue of industry expertise articles to establish authority.
- Secured first-page search results for Corporate Social Responsibility, enhancing visibility.
Business and Community Engagement Coordinator
JJsList.com
Evanston
01.2015 - 01.2016
- Managed digital communications and content, enhancing market segmentation and SEO strategies.
- Developed digital community outreach programs for diverse groups and individuals.
- Crafted engaging content for websites, e-newsletters, and social media campaigns to raise awareness of disability services.
- Built strategic partnerships through Chicago's governmental disability initiatives to expand organization’s community reach.
- Transformed event data into metrics-driven planning processes, launching #GivingTuesday campaign that generated $20K in 24 hours.
- Conceptualized and delivered training programs on Disability Awareness to 2,000 corporate staff members, achieving a 94% success rate.
- Secured grants from Google AdWorks GrantsPro and optimized content performance using Google Analytics.
- Established JJsList.com as one of Yahoo.com's top 25 disability topics sites.
- Created content for social media platforms that highlighted the positive impact of our organization in the community.
- Oversaw communications strategies to effectively reach target audiences.
Business Analyst and Marketing Consultant
Lachman Goldman Ventures
Chicago
01.2009 - 01.2015
- Developed and implemented strategic positioning and operational management for start-ups.
- Developed digital marketing strategies to enhance brand awareness and engagement.
- Structured product development and fundraising initiatives to support growth.
- Reviewed business plans for investment opportunities to identify optimal market entry strategies.
- Enhanced existing business strategies to align with investor expectations and market conditions.
Education
Master of Business Administration - Entrepreneurship
UNIVERSITY OF ILLINOIS AT CHICAGO
Chicago01.2014
Bachelor of Arts - English
CALIFORNIA POLYTECHNIC STATE UNIVERSITY
San Luis Obispo01.2005
Skills
- META Business & Ads Manager
- Web Design Platforms & SEO
- Social Media Management Platforms
- Social Media Driven Lead Generation
- Digital Analytics & Advertising
- CRM Database Management
- Sales Planning & Marketing
- Influencer Campaign Management
- Social Media Brand Management
- Thumb-Stopping Social Media Content Strategy
- Client Facing Communications
- Cross Functional Team Management
- Email Marketing
- Marketing Automation
- Staff Training & Leadership
- Customer Service Process Management
- Brand Evangelist Development
- Brand Crisis Management
- Social Media Insights & Analytics
- Project Management
- Engagement Driven Copywriting
- Social Media Commerce
- Social Media Trend Identification
- Melding AI and Humans for Efficiency
- Being Human in a Digital World
Websites
Phone
224-628-0641, sms
Timeline
Director of Community Management
Fresh Content Society
01.2018 - 01.2025
Content & Communications Manager
UnisonHQ
01.2017 - 01.2018
Business and Community Engagement Coordinator
JJsList.com
01.2015 - 01.2016
Business Analyst and Marketing Consultant
Lachman Goldman Ventures
01.2009 - 01.2015
Master of Business Administration - Entrepreneurship
UNIVERSITY OF ILLINOIS AT CHICAGO
Bachelor of Arts - English
CALIFORNIA POLYTECHNIC STATE UNIVERSITY