LEAH MAILLOUX
Liverpool,NY
Summary
Creative strategist and business-minded leader driving brand visibility and community engagement. Successfully launched programs that achieved over 600% increases in reach and engagement, while guiding teams in content creation and client management to turn strategic initiatives into impactful outcomes.
Overview
1
1
Certification
8
8
years of professional experience
Work History
Head of Marketing and Community Engagement
The Society
Syracuse, NY
12.2025 - Current
- Created marketing internship program, establishing onboarding, training, project workflows, and approval steps while mentoring two interns.
- Planned and delivered organic social media and event marketing, coordinating content ideas, production, publishing, and on-site coverage to support brand visibility and community engagement.
- Established brand ambassador program and local outreach strategy to enhance relationships with customers, businesses, and community partners.
- Advised ownership on brand, content, partnership, and growth opportunities, turning recommendations into practical initiatives and repeatable processes.
Social Media Content Coordinator
Martin J. Whitman School of Management, Syracuse University
Syracuse, NY
05.2025 - Current
- Initially owned end-to-end social media execution across school channels, including content planning, production, copywriting, scheduling, publishing and community management, before transitioning into a collaborative role as the marketing team expanded.
- Develop campaign concepts and digital content supporting recruitment, academic programs, institutional announcements, student experiences and school-wide brand initiatives.
- Manage content requests from intake through publication, coordinating stakeholder interviews, drafts, feedback, approvals, revisions and scheduling.
- Collaborate with faculty, students, alumni and senior leadership to translate institutional priorities into clear, audience-focused stories and communications.
- Analyze content performance and audience behavior to identify opportunities and guide future content strategy.
Bartender
Craftsman Wood Grille and Tap House
Fayetteville, NY
08.2024 - Current
- Deliver high-quality service during high-volume shifts while managing cash handling, opening and closing procedures, sales reporting and inventory with accuracy.
Brand and Marketing Consultant
Freelance
Liverpool, NY
06.2023 - Current
- Develop brand, digital marketing and growth strategies for local businesses across multiple industries, aligning positioning, messaging and content with business goals.
- Lead audience research, content planning, creative direction, production, publishing and performance analysis across client accounts.
- Use platform analytics and market insights to advise clients on target audiences, brand positioning and growth opportunities.
- Delivered campaigns generating more than 600% increases in reach and engagement and more than 1,000% growth in non-follower reach.
Head Bartender, Server and Trainer
Tully's Good Times
Liverpool, NY
01.2019 - 09.2024
- Led high-volume shifts, coordinated team workflows and resolved customer concerns while maintaining service and operational standards.
- Trained and onboarded five bartenders on service, sales, safety protocols and operating procedures.
Education
Master of Business Administration -
SYRACUSE UNIVERSITY, MARTIN J. WHITMAN SCHOOL OF MANAGEMENT
Syracuse, NY12-2026
Master of Science - Entrepreneurship
SYRACUSE UNIVERSITY, MARTIN J. WHITMAN SCHOOL OF MANAGEMENT
Syracuse, NY08-2026
Bachelor of Science - Business Leadership and Management
LE MOYNE COLLEGE
Syracuse, NY05-2023
Skills
- Strategy: Creative, Brand and Business Strategy; Market Research; Project Management; Partnership Development; Process Improvement: Content Strategy
- Marketing and Analytics: Digital and Social Media Strategy; Campaign Development; Audience Insights; Performance Analytics; Google Analytics; Social Media Marketing; Market research
- Tools: Microsoft Excel; Adobe Premiere Pro; Canva; Meta Business Suite; Meta Ads Manager; Sprout Social; Mailchimp
Personal Information
Title: Creative Strategist | Brand Growth | Partnerships
Certification
Meta Certified Digital Marketing Associate | Google Digital Marketing and E-Commerce Professional Certificate
SELECTED PROJECTS
Aritzia Dubai Market Entry | International Strategy: Developed a market-entry and advertising strategy for launching Aritzia in Dubai, using cross-cultural frameworks to adapt positioning, messaging and campaign strategy to the local market., Ana Gil Studios | Business Consulting: Evaluated a live client's strategy, operations, financial performance and marketing; identified growth opportunities and presented recommendations in an 80-plus-page consulting report., KnowQuiz | Product Development and Innovation: Developed a functional AI-powered learning application from concept through prototype using customer research, concept testing and product development frameworks.
CERTIFICATIONS AND HONORS
Phi Kappa Phi Honor Society | Second-Degree Black Belt
Timeline
Head of Marketing and Community Engagement
The Society
12.2025 - Current
Social Media Content Coordinator
Martin J. Whitman School of Management, Syracuse University
05.2025 - Current
Bartender
Craftsman Wood Grille and Tap House
08.2024 - Current
Brand and Marketing Consultant
Freelance
06.2023 - Current
Head Bartender, Server and Trainer
Tully's Good Times
01.2019 - 09.2024
Master of Science - Entrepreneurship
SYRACUSE UNIVERSITY, MARTIN J. WHITMAN SCHOOL OF MANAGEMENT
Master of Business Administration -
SYRACUSE UNIVERSITY, MARTIN J. WHITMAN SCHOOL OF MANAGEMENT
Bachelor of Science - Business Leadership and Management
LE MOYNE COLLEGE