BENJAMIN MCGANN
Madison,MS
Summary
Accomplished sales professional with extensive expertise in consultative selling and operational efficiency, particularly in the domain of telematics and connected machine solutions. Proven ability to foster customer relationships and leverage market insights to enhance product offerings and drive engagement across various marketing platforms.
Overview
5
5
years of professional experience
Work History
Senior Sales Representative
Caterpillar Inc.
Madison, MS
05.2024 - Current
- Promoted and sold telematics and connected machine solutions, enabling customers to monitor equipment location and utilization for enhanced operational efficiency.
- Applied consultative selling and sales funnel management techniques to improve dealer sales performance, resulting in a 5.5% increase in market share.
- Conducted customer and jobsite visits to identify operational challenges and gather Voice of Customer (VoC) and Voice of Dealer (VoD) insights to relay market feedback for strategic decision-making.
- Collaborated cross-functionally with internal product, service, and marketing teams to support business growth initiatives and enhance dealer capabilities.
Pre-Field Marketing Representative
Caterpillar Inc.
Cary, NC
01.2023 - 05.2024
- Collaborated with product development, dealer management, marketing, and sales teams to support strategic initiatives and enhance dealer performance.
- Developed leadership, communication, and relationship-management skills through customer engagement and team initiatives.
- Completed rotational assignments across multiple business units, gaining exposure to corporate strategy, sales operations, product support, and operational best practices.
BCP Marketing Intern
Caterpillar
Cary, NC
05.2022 - 08.2022
- Collected and analyzed data on customer demographics, preferences, and needs to identify new market opportunities and factors influencing product demand.
- Assisted in developing marketing materials for product launches and events.
Project Coordinator Intern
Sensified, LLC
Raleigh, NC
09.2021 - 04.2022
- Completed daily cold calling and outreach, contributing to higher customer survey completion rates.
- Overcame objections using friendly, persuasive strategies, thereby enhancing customer engagement.
Sales and Marketing Intern
Uvsion 360
Raleigh, NC
05.2021 - 09.2021
- Assisted sales and marketing teams in developing and executing marketing campaigns.
- Tracked leads in HubSpot, ensuring an accurate database of contacts and sales activities.
Education
Bachelor of Science - Business Administration- Marketing, Psychology
North Carolina State University
Raleigh, NC12-2022
Skills
- Growth strategies
- Relationship management
- Voice of Customer (VoC) insights
- Product and service sales
- Market analysis
- Cross-functional collaboration
Timeline
Senior Sales Representative
Caterpillar Inc.
05.2024 - Current
Pre-Field Marketing Representative
Caterpillar Inc.
01.2023 - 05.2024
BCP Marketing Intern
Caterpillar
05.2022 - 08.2022
Project Coordinator Intern
Sensified, LLC
09.2021 - 04.2022
Sales and Marketing Intern
Uvsion 360
05.2021 - 09.2021
Bachelor of Science - Business Administration- Marketing, Psychology
North Carolina State University