Bernard Moro
Denver,Colorado
Summary
Digital Optimization Strategist at Alterra Mtn Co, adept in Adobe Analytics and digital strategy. Spearheaded personalized web experiences and conducted market research to enhance customer engagement. Proven ability to collaborate effectively across teams, leveraging Agile methodology to streamline processes and drive impactful outcomes.
Overview
7
7
years of professional experience
Work History
Digital Optimization Strategist
Alterra Mtn Co
Denver, CO
01.2023 - Current
- Create personalized web experiences using Adobe Target and Adobe Analytics.
- Conduct market research to identify emerging trends and customer preferences.
- Analyze competitor strategies to guide positioning and pricing decisions.
- Prepare comprehensive reports on market analysis and strategic recommendations.
DIGITAL PRODUCT MANAGER
PNC BANK
01.2020 - 12.2022
- Helped manage the relationship between marketing departments, web developers, and graphic designers.
- Provided updates to all web pages and ensure that projects are done in orderly manner.
- Became a Jira admin and converted our marketing department to Jira for ease of cross functionality between departments.
DIGITAL CONTENT DEVELOPMENT INTERN
QVC
05.2018 - 08.2018
- Created new pages and updated current pages in Adobe AEM and injected custom JavaScript contextual banners into our live pages.
- Worked as a part of an intern research group that explored potential app functions and testing their usability and UI design.
Education
Bachelor of Science - FRONT END DEVELOPMENT
DUQUESNE UNIVERSITY
Pittsburgh, PA01.2019
Skills
- HTML
- CSS
- JavaScript
- Jira
- Adobe Martech Suite
- GA4
- Salesforce Marketing Cloud
- Adobe Target
- Web development
- Agile methodology
- Professional Photography
Affiliations
- Mediocre Banjo Player
- Professional Squid-Team
- Competitive Snowboarder
- Poor Fly Fisher
Timeline
Digital Optimization Strategist
Alterra Mtn Co
01.2023 - Current
DIGITAL PRODUCT MANAGER
PNC BANK
01.2020 - 12.2022
DIGITAL CONTENT DEVELOPMENT INTERN
QVC
05.2018 - 08.2018
Bachelor of Science - FRONT END DEVELOPMENT
DUQUESNE UNIVERSITY
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