BETHANY GAY
Bulverde,Texas
Summary
Dynamic and results-driven with over 8 years of progressive experience driving revenue growth, developing high-performing sales strategies, and optimizing partner/channel relationships in SaaS and technology sectors. Currently serving as Director of Sales at YNIS, leading strategic initiatives and performance forecasting across North America. Proven track record of consistent overachievement in high-volume outbound environments, with a focus on enterprise-level client acquisition and long-term relationship management.
Overview
7
7
years of professional experience
Work History
Director of Sales
YOU NAME IT SPECIALTIES (YNIS)
San Antonio, TX
09.2025 - Current
- Executive Leadership: Partner with the CEO as a member of the executive team to drive growth strategies and organizational scalability.
- Strategic Growth: Spearhead the development of comprehensive sales strategies and roadmaps to consistently exceed monthly and quarterly revenue targets.
- Revenue Generation: Increased net new business by 30% through strategic mentorship and active revenue generation.
- Account Management: Nurture long-term relationships with strategic accounts, partnering with clients to deliver complex branding and product solutions.
- Market Expansion: Identify and penetrate new market opportunities, segments, and growth channels to broaden the company footprint.
- Performance Management: Established performance objectives and KPIs; implemented regular QBRs and 1:1 sessions to drive team excellence.
Commercial Sales Manager
INSIGHT
Austin, TX
01.2024 - 09.2025
- Commercial Strategy: Developed sales targets and strategies in direct alignment with company commercial goals and objectives.
- Sales Enablement: Designed and delivered comprehensive training initiatives to equip teams with the tools and knowledge needed to succeed in complex sales roles.
- Data-Driven Leadership: Gathered statistics and data to identify and present committed sales opportunities to board members.
Sales Enablement Coach/Lead
INSIGHT
Austin, TX
02.2023 - 01.2024
- Channel Strategy: Developed and implemented a channel sales training program for North America and Canada to optimize vendor partnerships.
- Mentorship: Mentored 25 new and struggling sales executives, achieving a 90% success rate in performance improvement.
- ROI Optimization: Coached partners on how to best capture seller attention and built strategies to increase overall ROI.
Channel Account Executive
INSIGHT
Austin, TX
08.2019 - 02.2023
- Client Acquisition: Strategically focused on acquiring new clients by selling IT hardware, software, and services to enterprise accounts.
- Consultative Selling: Conducted detailed need analyses and closed complex deals in collaboration with specialized IT teams.
- Performance Milestones (Revenue & Gross Profit):
- Q1 2022: 178% Attainment
- Q3 2021: 150% Attainment
- Q2 2021: 129% Attainment
Education
Bachelor of Arts - Mass Communications, Digital Media & Multimedia Production, Cultural Anthropology
Texas State University
San Marcos, TXSkills
- Sales Strategy & Execution: Enterprise Sales, SaaS & Software Sales, GTM Strategy, Sales Process Optimization
- Account Management: Client Acquisition, Strategic Account Nurturing, Relationship Building
- Operational Excellence: CRM Management (Salesforce), Pipeline Management, Sales Forecasting, KPI Tracking & Analysis
- Leadership & Enablement: Partner/Channel Enablement, Sales Training & Coaching, Performance Mentoring
Timeline
Director of Sales
YOU NAME IT SPECIALTIES (YNIS)
09.2025 - Current
Commercial Sales Manager
INSIGHT
01.2024 - 09.2025
Sales Enablement Coach/Lead
INSIGHT
02.2023 - 01.2024
Channel Account Executive
INSIGHT
08.2019 - 02.2023
Bachelor of Arts - Mass Communications, Digital Media & Multimedia Production, Cultural Anthropology
Texas State University