Summary
Overview
Work History
Education
Skills
Websites
Timeline
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BETSY RAMIREZ

Summary

Creative communications strategist with expertise in corporate, employee, and executive communications. Skilled at shaping compelling brand narratives, storytelling across channels, and engaging global audiences to drive alignment, visibility, and measurable results.

Overview

6
6
years of professional experience

Work History

Executive & Internal Communications Business Partner

L3HARRIS TECHNOLOGY
05.2025 - Current
  • Developed and executed a strategic internal communications plan for a podcast series hosted by the Chief Technology Officer, translating complex technical topics into compelling scripts and interviews while managing branding, intranet page launch, and episode production.
  • Managed strategic change communications for C-suite executives during an enterprise-wide organizational restructuring, developing clear employee messaging and ensuring alignment across a global workforce of 30,000+ employees through coordinated multi-channel delivery.
  • Shaped and refined the Chief Information Officer’s executive voice and thought leadership by defining a consistent communication style and strategic messaging framework, while continuing to produce executive communications that translate complex strategy into engaging employee messages.
  • Drives strategic internal communications plans for enterprise-wide events, including AI Week, Engineering Week, and Innovation Awards, executing integrated, multi-platform campaigns to drive engagement and maximize reach.
  • Leads editorial governance for internal communications, ensuring a consistent voice and messaging framework across platforms while shaping narratives that engage a global workforce and reinforce organizational priorities.
  • Curates weekly and monthly newsletters for corporate employees, turning critical updates, deadlines, and organizational priorities into executive-level communications that support informed decision-making.

Lead, Corporate Communications, Sustainability & Destinations

ROYAL CARRIBEAN GROUP
02.2023 - 05.2025
  • Led enterprise-level communication strategy supporting sustainability and decarbonization priorities, aligning messages with business objectives and ESG commitments.
  • Planned and executed a multi-day maritime decarbonization summit convening 70+ global technology, fuel, and shipping partners to advance industry collaboration and innovation.
  • Directed cross-functional teams across marine operations, supply chain, and ESG to deliver summit panels, keynotes, and workshops, and developed an integrated communications plan spanning corporate web content, social media, and industry partnerships.
  • Conceptualized and implemented earned media strategies to amplify sustainability initiatives. Generated an average of 250M+ monthly impressions and +500 media placements, and applied performance metrics to refine strategy.
  • Directed end-to-end video and digital content strategy, partnering with cross-functional stakeholders to ensure accuracy and narrative clarity across platforms.
  • Scripted and produced an educational video series featured across social media channels, brand apps, and stateroom TVs, increasing video page visits by 408% and reaching 7M+ global guests.
  • Managed sensitive media inquiries and drafted reactive statements, applying real-time monitoring and analytics to inform response strategy.
  • Developed the annual Sustainability Report communications plan, defined key messages, segmenting audiences, and amplifying content through digital, social media, and trade media channels.

Senior Account Executive

EDELMAN
01.2021 - 01.2023
  • Executed integrated thought leadership and executive visibility strategies, increasing client CEO's LinkedIn following by 124% and strengthening stakeholder engagement.
  • Supported a global health equity virtual launch event reaching 47M people in over 10 countries, coordinating communications across regions and platforms.
  • Developed integrated campaigns for U.S. and Latin American clients, collaborating across public relations, paid media, social media, and influencer teams to deliver cohesive messaging and tactics.
  • Conducted stakeholder mapping and analysis for public health policy advocacy initiatives, to help design engagement strategies that reached embassies, government officials and NGOs, resulting in public-private partnerships that advanced client objectives.
  • Produced audience-focused communications for healthcare executives, tailoring emails, social posts, speeches, and video scripts to resonate with internal teams and external partners.
  • Led pro-bono client engagements and strategic presentations, serving as primary point of contact and contributing to new business development.

Strategic Communications Associate

FGS GLOBAL
08.2019 - 01.2021
  • Conducted legislative research and media audits, synthesizing findings into actionable communications recommendations for financial services clients.
  • Managed project timelines and deliverables for five client accounts, ensuring responsiveness and consistent quality.
  • Drafted and edited communications materials, including press releases, op-eds, creative briefs and social media content.

Education

Bachelor of Arts - Political Science And Government

HAMILTON COLLEGE
Clinton, NY
05-2019

International Relations Program -

UNIVERSIDAD AUTONOMA-MADRID
Madrid, Spain
05-2018

Skills

  • Change management
  • Content strategy
  • Corporate branding
  • Digital storytelling
  • Executive messaging
  • Stakeholder engagement

Timeline

Executive & Internal Communications Business Partner

L3HARRIS TECHNOLOGY
05.2025 - Current

Lead, Corporate Communications, Sustainability & Destinations

ROYAL CARRIBEAN GROUP
02.2023 - 05.2025

Senior Account Executive

EDELMAN
01.2021 - 01.2023

Strategic Communications Associate

FGS GLOBAL
08.2019 - 01.2021

Bachelor of Arts - Political Science And Government

HAMILTON COLLEGE

International Relations Program -

UNIVERSIDAD AUTONOMA-MADRID
BETSY RAMIREZ