Betty Blair
Valparaiso,IN
Summary
Dynamic executive with a proven track record of driving operational efficiency and organizational growth. Expert in strategic planning and contract negotiations, I foster partnerships that enhance customer satisfaction. Adept at leading cross-functional teams, I leverage industry expertise to align business objectives with market trends, ensuring competitive positioning. Fluent in Italian and French.
Overview
26
26
years of professional experience
Work History
President
Mawi - Mice Axess Worldwide Inc.
Chicago
02.2014 - 12.2022
- Led strategic initiatives to enhance operational efficiency and drive organizational growth.
- Developed and implemented comprehensive business plans aligning with market trends and company goals.
- Oversaw cross-functional teams to ensure alignment on project objectives and deliverables.
- Fostered partnerships with key stakeholders to expand service offerings and enhance customer satisfaction.
Vice President of Sales
CIPI - Conferences & Incentives Plus Inc
Toronto, Canada
03.1997 - 01.2014
- Led strategic sales initiatives, enhancing market presence and revenue growth across diverse segments.
- Developed and implemented sales training programs, increasing team performance and product knowledge.
- Analyzed market trends to inform pricing strategies, ensuring competitive positioning in the industry.
- Collaborated with marketing teams to align campaigns with sales objectives, driving customer engagement.
Education
Bachelor of Science - Biology
University of California, Santa Barbara
Santa Barbara, CASkills
Contract Negotiations
Annual Planning
Budget Management
Creative & Delivering Presentations
Industry Expertise
Strategic Planning
Integrity & Transparency
Fluent in Italian & French
Affiliations
MPI - Meeting Professionals International
SITE - Society for Incentive Travel Excellence
Choose Chicago- Chicago Official Destination Marketing Organization
OTMPC -Ontario Tourism Marketing Partnership Corporation - Committee Member 1998 - 2004
Languages
French
Native or Bilingual
Italian
Native or Bilingual
Interests
- Cooking
- Engaging in food photography and sharing culinary creations on social media
- Volunteering at community kitchens and food-related charities
- I enjoy cooking for friends and family gatherings
- Growing herbs, vegetables, or fruits in home gardens
- Enjoy experimenting with different ingredients and flavors in the kitchen
- Bread Making
- Adventure Travel
- Food Tourism
- Exploring famous landmarks, historical sites, and cultural attractions in a new destination
- Gardening
- Stand-up Paddleboarding (SUP)
- Kayaking
Timeline
President
Mawi - Mice Axess Worldwide Inc.
02.2014 - 12.2022
Vice President of Sales
CIPI - Conferences & Incentives Plus Inc
03.1997 - 01.2014
Bachelor of Science - Biology
University of California, Santa Barbara