Betty Lathan
Marietta,GA
Summary
Dynamic small business owner with a proven track record at Affordable Fence of Georgia, excelling in customer relations and project management. Achieved significant revenue growth through strategic marketing and relationship building, while enhancing client satisfaction. Skilled in negotiating contracts and fostering a high-performing team, driving operational efficiency and loyalty.
Overview
2026
2026
years of professional experience
Work History
Owner
Affordable Fence of Georgia
Marietta, GA
2007 - Current
- Managed daily operations, ensuring timely project completion and customer satisfaction.
- Developed customized fencing solutions based on client specifications and budget constraints.
- Oversaw inventory management, maintaining optimal stock levels for efficient workflow.
- Trained and mentored new employees on installation techniques and safety protocols.
- Established relationships with suppliers to negotiate favorable terms and pricing.
- Implemented marketing strategies to increase brand awareness and drive sales growth.
- Analyzed customer feedback to improve service offerings and enhance overall experience.
- Coordinated scheduling of projects, optimizing team resources for maximum efficiency.
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Consulted with customers to assess needs and propose optimal solutions.
- Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
- Trained and motivated employees to perform daily business functions.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
- Established foundational processes for business operations.
- Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
- Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
- Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Ensured regulatory compliance by staying abreast of industry-related changes and implementing necessary policies or procedures as needed.
- Mentored staff members on best practices in customer service and sales techniques, leading to increased performance levels.
- Generated revenues yearly and effectively capitalized on industry growth.
- Streamlined operations to improve efficiency, enabling more time to be spent on strategic planning and decisionmaking.
- Optimized supply chain operations, negotiating with suppliers to ensure timely delivery of high-quality products.
- Fostered strong relationships with clients to boost retention rates, conducting regular feedback sessions.
- Expanded business into new markets, cond
- Led negotiations for major contracts, securing favorable terms that significantly reduced costs.
- Improved team productivity by introducing innovative project management tools and techniques.
- Elevated brand awareness with targeted marketing campaigns, leveraging social media and digital platforms.
- Interacted well with customers to build connections and nurture relationships.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Assisted in recruiting, hiring and training of team members.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Trained and guided team members to maintain high productivity and performance metrics.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
Education
Business Administration
Chattahoochee Technical College
Marietta, GABookkeeping And Accounting -
Professional Career Development Institute
Skills
- Customer relations
- Small business operations
- Relationship building
- Verbal and written communication
- Client service
- Project management
Websites
Accomplishments
Won super service award for 14 years on “Angie’s List”. Customer retention and company productivity. Web site development and licensing. Business structuring and maintenance.
Timeline
Owner
Affordable Fence of Georgia
2007 - Current
Business Administration
Chattahoochee Technical College
Bookkeeping And Accounting -
Professional Career Development Institute