Betty Springer

Work with rep firms and local AE's to manage and maintain orders and revenue from input to makegoods.

Handle all political orders according to FCC rules.

Create post buy reports as needed.

Manage paid programming orders and traffic.

Do daily Nielsen and Comscore reporting.

Handle discrepancies and credit adjustments.

• Juggled multiple projects and several clients at time successfully and always met tight deadlines.
• Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
• Built a solid understanding of each client''s business objectives in order to align media buying strategies accordingly.
• Increased client ROI by strategically negotiating advertising placements across various platforms.
• Advised clients on potential risks associated with specific media buys while providing alternative options for consideration.
• Developed strong relationships with media vendors, resulting in better negotiated rates and added value for clients.
• Negotiated and purchased advertising space in trade magazines and journals on behalf of several large clients.

• Traditional planning, which consists of creating and managing buys for clients across the US and Canada, including large political campaigns. This involves contacting and maintaining good working relationships with vendors in many markets, Radio, Broadcast TV, Cable, Magazines (including e-newsletters and digital magazines) Newspapers (including digital editions) OOH involving billboards, DMV agency advertising, sports arena advertising, and transit (buses and shelters). I also look 'outside the box' for special things for the client, including Movie Theater and Pizza Box advertising. I have handled everything from a small buy to multi-million-dollar budgets.

• Assist National and Transactional AE. Heavy computer work, process advertising from national and regional clients using Media line and Eport. Backup the national traffic/copy. Handle makegoods for all national/major accounts. Resolve billing discrepancies, and monitor the aging reports for payments. Sell and manage paid programming. Create power point presentations. Manage all political advertising, from NAB forms and public file, to traffic and billing.

• Assist National Sales Manager. Heavy computer work, process advertising from national clients using Medialine. Backup the national traffic/copy. Handle makegoods for all national accounts. Resolve billing discrepancies, and monitor the aging reports for payments. Sell and manage paid programming. Manage all political advertising, from NAB forms and public file, to traffic and billing.

• Oversee the work of five Sales Assistants. Assist the Director of Sales. Manage all budget reports, book travel, create expense reports, order supplies. Train assistants when needed.

• Create and maintain records for Juvenile Court. Assist Customers making payments, filling out guardianship requests, filing court requests. Certifying adoptions and court orders. Working with Sheriff on warrant requests. Front line public work in sometimes joyful (adoption day) and mostly stressful situations.

• Manage paid programming as a Rep for TV stations across the country. Sell and manage trade deals with stations and the IPN network.