BIANCA GUTIERREZ
Reno,NV
Summary
Highly proficient management competencies encompassing retail sales, merchandising, operations, visual merchandising, product knowledge and development, employee recruitment and retention. Excellent communication and presentation skills. Skilled in filtering corporate vision into clear, attainable objectives and goals.
Overview
12
12
years of professional experience
Work History
General Brand Manager
Forever 21
Reno, NV
07.2021 - Current
- Oversaw daily store operations, ensuring alignment with corporate brand standards and sales goals.
- Managed and motivated team, providing leadership, training and performance coaching.
- Drove key sale initiatives, including credit card sign ups, promotions, and customer loyalty programs.
- Monitored inventory levels, optimized stock replenishment, and coordinated visual merchandising to enhance the customer shopping experience.
- Analyzed sales data and key performance metrics to identify trends and implement strategies for revenue growth.
- Collaborated with regional leadership to execute company directives and meet business objectives.
Manager of Operations
Forever 21
Reno, NV
11.2020 - 07.2021
- Direct day-to-day operations by implementation of short term and long term strategies to achieve business plan and profitability goals.
- Plan and execute floor merchandising initiatives in collaboration with Visual Manager of Operations
- Collaborate with staff to maximize customer satisfaction, streamline procedures and improve bottom line profitability.
- Improve morale and management communication by creating employee recognition and rewards practices.
- Implement methods and techniques for problem solving and decision making in order to optimize operational organization.
Co manager of Brand
Express Factory Outlet
Sparks, NV
07.2019 - 11.2020
- In partnership with the store manager, direct all activities required to achieve all store goals including financial objectives, client services, human resource management, operational controls, and merchandise presentation while driving both associate and client engagement.
- Created window, in-store displays, mannequins and managed store overall appearance to market products effectively, deliver visual appeal and stimulate sales.
- Inspired and trained team members in both creative and logistical aspects of visual merchandising, equipping colleagues to design and implement innovative displays.
- Organized and updated schedules to optimize coverage for expected customer demands.
- Conducted job interviews, led employee performance evaluations and rewarded top performers to attract and retain quality personnel.
Manager
Purposeful Living Healing Center
Reno, NV
03.2018 - 11.2020
- Supervise and oversee all aspects of the business including but not limited to: hiring, liaisons among business owners, events coordinator, marketing and social media manager insuring visibility on all media platforms, networking with potential partners, train and develop the team giving leadership to insure our success in achieving the companies goals and vision.
Sales Manager
Banana republic
05.2018 - 07.2019
- Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends.
- Boosted team morale and overall sales volume by creating employee incentive sales contests.
- Maintained ongoing system for development, recruitment, recognition and retention of store crew and management.
- Drove financial performance of assigned areas by verifying achieved sales and profit goals and implementing plans to correct deficiencies.
- Assisted with training and onboarding of sales associates in all store operations.
- Assigned tasks to associates to fit skill levels and maximize team performance.
Merchandise Manager
Forever 21
Sparks, NV
03.2015 - 05.2018
- Designed floor layouts, product displays and shelving layouts to maximize sales and influence customer purchasing.
- Updated seasonal displays such as windows and mannequins to highlight current product lines.
- Configured and arranged up to date marketing and creatively placed and rotated merchandise to drive financial results.
- Coached and developed team on visual and operational standards.
- Analyzed sell through reports.
Assistant Manager of Operations
Forever 21
Sparks, NV
04.2013 - 03.2015
- Coached employees to work together to carry out daily functions and meet service objectives.
- Developed, implemented and updated policies and procedures to meet business objectives.
- Hired , supervised and coached employees on sales strategies and protocols, optimizing performance, growth and profitability.
- Established organizational vision and developed strategies to achieve sales and customer service goals.
Education
Health and Nutrition
Institute of Integrative Nutrition
08.2021
Skills
- Delivering Operational and merchandising execution
- Team Building & Leadership
- Merchandising Strategies
- Employee scheduling
- Staff Development
- Profit & Loss Management
- Key Employee and Client Retention
- Developing Strategic Selling Strategies
- Policies and procedures implementation
- Marketing knowledge
- Customer service and satisfaction
- Brand image alignment
- Reliable
- Outstanding communication skills
- Schedule management
- Cash handling
- Efficient multi-tasker
Timeline
General Brand Manager
Forever 21
07.2021 - Current
Manager of Operations
Forever 21
11.2020 - 07.2021
Co manager of Brand
Express Factory Outlet
07.2019 - 11.2020
Sales Manager
Banana republic
05.2018 - 07.2019
Manager
Purposeful Living Healing Center
03.2018 - 11.2020
Merchandise Manager
Forever 21
03.2015 - 05.2018
Assistant Manager of Operations
Forever 21
04.2013 - 03.2015
Health and Nutrition
Institute of Integrative Nutrition