Billy Walton, MSA
Moore
Summary
Dynamic marketing leader with a proven track record in brand management and digital strategies at OKC Energy FC. Skilled in data analysis and team collaboration, I drive innovative marketing campaigns that enhance market penetration and customer engagement, fostering strong relationships and delivering exceptional results in special events management.
Overview
20
20
years of professional experience
Work History
Director of Marketing and Communications
OKC Energy FC
Oklahoma City
09.2013 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Devised integrated marketing plans leveraging digital strategies, print advertising, and word of mouth to enhance event reach.
- Developed and analyzed metrics to assess marketplace penetration and inform strategic marketing decisions.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Facilitated brainstorming sessions with sales team leaders to generate innovative ideas and promotional strategies.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Box Office Manager
University Of Oklahoma Athletic Department
Norman
08.2008 - 09.2013
- Coordinated delivery of tickets for bulk orders and non-local customers by managing printing, shipping logistics, and providing timely updates to buyers on delivery status.
- Trained and motivated 12-person box office staff and volunteers to maximize ticket sales and facilitate distribution of information regarding shows and performances.
- Communicated with season ticket holders and fans to exchange, upgrade, renew, and purchase tickets.
- Maintained professionalism while resolving issues for unhappy or angry customers to ensure a positive experience.
- Recruited, interviewed, and hired staff while implementing a mentoring program to enhance employee engagement and feedback.
Assistant Vice President Customer Relations
12th Man Foundation - Texas A&M University
College Station
04.2006 - 07.2008
- Delivered superior customer service to strengthen relationships and drive future revenue.
- Oversaw ongoing customer relations to enhance retention efforts.
- Established standards for staff to ensure consistent customer service delivery.
- Facilitated account openings and service sign-ups for customers.
Education
Master in Sports Administration - Sports Administration
Ohio University
Athens, OH05-2013
Bachelor of Arts - Letters
University of Oklahoma
Norman, OK05-2005
Skills
Affiliations
- South OKC Chamber of Commerce Team South - Class XII
- Moore Public School Foundation Board Member
- Canterbury Voices Board Member - Parent Liasion
Accomplishments
- OKC Energy FC & Prodigal Employee of the Year 2016
- OKC Energy FC & Prodigal Operations Employee of the Year 2015 & 2016
Personal Information
Title: Director Of Marketing And Communications
Timeline
Director of Marketing and Communications
OKC Energy FC
09.2013 - Current
Box Office Manager
University Of Oklahoma Athletic Department
08.2008 - 09.2013
Assistant Vice President Customer Relations
12th Man Foundation - Texas A&M University
04.2006 - 07.2008
Master in Sports Administration - Sports Administration
Ohio University
Bachelor of Arts - Letters
University of Oklahoma