BIVIAN ARIZA
BOGOTA,BOGOTA DC
Summary
Proven leader in strategic marketing and communications, adept at enhancing brand visibility and fostering team collaboration. At ZEBRA GROUP SAS, I spearheaded initiatives that boosted employee engagement and optimized resource use, leveraging skills in strategic planning and excellent communication. Achieved significant improvements in project efficiency and stakeholder relations, demonstrating a keen ability for multitasking and problem-solving. Develop and optimize marketing campaigns to strengthen promotional strategies. Well-versed in overseeing marketing collateral creation over 20-years career in field. Highly organized and conscientious with excellent communication and leadership skills.
Overview
18
18
years of professional experience
Work History
Marketing and Communications Manager
ZEBRA GROUP SAS
01.2017 - Current
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
Strategic Communications Manager
ZEBRA ESTRATEGIAS SAS
01.2007 - 12.2016
- Enhanced brand visibility by developing and executing strategic communication plans.
- Supported goals across audiences and channels by collaborating across teams and functions.
- Maintained open lines of communication with stakeholders during times of change or uncertainty, ensuring transparency throughout the organization.
- Evaluated communication plan performance through analytics, making adjustments as necessary for optimal results.
Education
Advertising Professional - BOGOTA
JORGE TADEO LOZANO UNIVERSITY
BOGOTA03.2001
Skills
- Internal Communications
- Marketing Analytics
- Crisis Communication Strategy
- Marketing Strategies
- Press Events
- Problem-Solving
- Multitasking Abilities
- Excellent Communication
- Organizational Skills
- Effective Communication
- Staff Management
- Strategic Planning
- Marketing and Advertising
- Marketing Strategy Development
- Public and Media Relations
- Marketing campaigns
- Strategic Marketing
- Event Planning
Timeline
Marketing and Communications Manager
ZEBRA GROUP SAS
01.2017 - Current
Strategic Communications Manager
ZEBRA ESTRATEGIAS SAS
01.2007 - 12.2016
Advertising Professional - BOGOTA
JORGE TADEO LOZANO UNIVERSITY
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