Blake Wetzel
Chief Executive Officer, Chief Revenue Officer, Chief Transformation Officer, Finance Executive
LONE TREE,CO
Summary
Dynamic and results-driven leader with a proven record in driving revenue and profitability growth through financial acumen, strategic planning, market differentiation, and team motivation. Highly skilled in identifying new opportunities and building strong relationships. Adept at navigating growth and turnaround situations with a holistic, customer-centric approach. Accomplished executive well-versed in assessing risk, developing solutions, and implementing positive changes to achieve sustainability and growth in challenging market conditions. Adept at building and strengthening business and customer relationships. Ready to take on a leadership role in a company committed to reaching its full potential.
Overview
20
20
years of professional experience
4
4
years of post-secondary education
Work History
Chief Executive Officer
AuctionIQ
01.2023 - Current
- Engaged by Private Equity to transform and mature a founder-led business facing financial difficulties.
- Over two years, established a sales and marketing organization, created a thought leadership brand focused on customer experience, implemented a CRM and Accounting system, and restructured operations for scalability.
- In the second full year, revenues were on pace to achieve 300% growth, with a four-fold increase in sales and opportunities.
- Through strategic leadership, average revenue per client increased by 50%, and three new product offerings were deployed to clients.
- Additionally, the sales organization initiated a channel program and formed two global partnerships.
President & CEO TeraGo US, Chief Operating Officer & Chief Revenue and Marketing Officer
TeraGo Networks
01.2019 - 01.2023
- Appointed by the Board of Directors to rejuvenate a struggling Canadian cloud, colocation, and networking infrastructure company.
- Within nine months, enhanced sales and reduced customer churn through cultural transformation, process improvements, training initiatives, and automation strategies.
- Achieved the first revenue growth in eight years within eighteen months.
- Oversaw Sales, Marketing, Product Development, Customer Experience, Strategy, Implementation, and Operations.
- Increased the Net Promoter Score to +79 and developed a Channel Program that accounted for over 30% of sales.
- Introduced new product lines and scalable platforms.
Independent Advisor
Wetzel Consulting
01.2017 - 01.2019
- Provided strategic counsel to directors, management teams, and investment firms on enhancing industry trends, corporate strategies, and operational performance for underperforming companies.
- Areas of focus included operations, sales, product trends, customer perception, and channel strategies.
Vice President – Global Alliances & Channels
Rackspace
01.2016 - 01.2017
- Brought in to enhance partnership and alliance strategy at a $2 billion cloud managed services provider, focusing on business development through a structured solution process essential for indirect channel growth.
- In less than a year, we achieved 150% growth in sales through new sales and offer solutions.
- Improved methods to secure suitable partners and build channel communities, including identifying target partners, establishing robust program infrastructure, analyzing partner needs, and other key aspects, presenting a business case for these changes to management.
Vice President – Global Alliances
CenturyLink Communications / Qwest Communications
01.2009 - 01.2016
- Promoted to enhance international partner program effectiveness, revitalizing the Channel organization with market-focused strategies crucial for indirect channel sales to business customers across a wide portfolio from broadband to cloud.
- Transformed a declining revenue organization into the top growth engine for the corporation, increasing revenue by $600M annually in 5 years.
- Led extensive transformation impacts team hiring and motivation, partner engagement, joint solution development, organizational efficiency, and mutually beneficial relationships.
- Multiple industry recognitions.
Senior Director – National Customer Care, Credit, Collections and Technical Support
CenturyLink Communications / Qwest Communications
01.2007 - 01.2009
- Through process reengineering and organizational redesign, order productivity improved by 30% and lowered bad debt to industry best 0.9%.
- This accomplished while improving customer experience in 2 years from worst in JD Power Enterprise Networking to best in class; reducing cycle time on issue resolution by 70%.
CFO – Business Division
CenturyLink Communications / Qwest Communications
01.2005 - 01.2007
- Reduced expenses, enhanced productivity, and provided guidance to the division EVP on pricing strategy, budgets, sales goals, investment strategy, go-to-market planning, and other objectives supporting $4 billion in annual revenue.
- Oversaw business case development, product design, market analysis, market planning, and process restructuring to achieve stringent financial targets.
- Streamlined three organizations, resulting in 20% staff savings and improved service delivery to internal clients.
- Enhanced pricing and profit through comprehensive cost analyses.
Education
BA - Economics
01.1987 - 01.1991
Skills
Strategic revenue growth management
Accomplishments
- Executive of the Year, Channel Partner Magazine, 2011, 2012, 2010, 2013
- Circle of Excellence, Channel Partners Magazine, 2014, 2015
- Top Channel Chiefs, CRN Magazine, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017
Timeline
Chief Executive Officer - AuctionIQ
01.2023 - Current
President & CEO TeraGo US, Chief Operating Officer & Chief Revenue and Marketing Officer - TeraGo Networks
01.2019 - 01.2023
Independent Advisor - Wetzel Consulting
01.2017 - 01.2019
Vice President – Global Alliances & Channels - Rackspace
01.2016 - 01.2017
Vice President – Global Alliances - CenturyLink Communications / Qwest Communications
01.2009 - 01.2016
Senior Director – National Customer Care, Credit, Collections and Technical Support - CenturyLink Communications / Qwest Communications
01.2007 - 01.2009
CFO – Business Division - CenturyLink Communications / Qwest Communications
01.2005 - 01.2007
University of Maryland - BA, Economics
01.1987 - 01.1991
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