Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Certification
Timeline
Generic

Bo O'Neal

Birmingham,AL

Summary

Dynamic leader with a proven track record with over 25 years of automotive experience, excelling in operations management and customer relations. Spearheaded innovative marketing strategies, enhancing dealership sales and online presence. Fostered teamwork and accountability, significantly boosting profitability and regional sales rankings. Expert in data-driven decision-making and coaching, achieving top-tier industry partnerships and community engagement.

Overview

29
29
years of professional experience
1
1
Certification

Work History

Dealer Partner/Operator

Maserati, Alfa Romeo, and Fiat of Birmingham
12.2018 - Current
  • Established a strong company culture that promoted teamwork, accountability, and excellence across all departments.
  • Increased dealership sales by implementing innovative marketing strategies and campaigns.
  • Directed financial management efforts, reducing unnecessary expenses while maximizing revenue streams.
  • Boosted overall profitability by carefully managing inventory levels and negotiating favorable terms with suppliers.
  • Developed a comprehensive digital marketing strategy that increased online presence resulting in significant lead generation.
  • Developed long-lasting partnerships with key industry stakeholders, fostering mutual growth and success.
  • Led dealership to achieve top rankings in regional sales performance, outpacing competitors consistently.
  • Determined monthly and yearly forecasts in terms of unit sales, gross profit objectives and departmental profits.
  • Ensured compliance with all relevant regulations, maintaining an impeccable record for audits and inspections.
  • Championed community engagement efforts, sponsoring local events and collaborating with charities to boost brand visibility.
  • Built a robust service department that delivered exceptional client experiences while driving repeat business.

General Manager

Benchmark Chrysler, Dodge, Jeep, Ram
01.2012 - 12.2018
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.

General Sales Manager

Don Drennen Buick, Chrysler, Jeep
01.2009 - 01.2012
  • Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
  • Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies as needed.
  • Developed a high-performing sales team through consistent coaching, training, and motivation techniques.

General Sales Manager

Jim Burke Chrysler, Dodge, Jeep, Ram
06.2008 - 12.2008

General Sales Manager/General Manager

Benchmark Chrysler, Dodge ,Jeep, Ram
05.1995 - 06.2008

Education

Marketing

The University of Alabama
Tuscaloosa, AL

Skills

  • Customer Relations
  • Data-driven decision-making
  • Coaching and Mentoring
  • Operations Management
  • Sales management
  • Workforce Planning
  • Goal-Oriented
  • Teamwork and Collaboration
  • Inventory and Stocking
  • Goal Setting and Achievement
  • Team building
  • Marketing and Advertising

Accomplishments

Member Alfa Romeo National Dealer Council

-One of eight Dealers selected by National Dealer Body

NADA Dealer Academy

Affiliations

  • National Automobile Dealers Association

Certification

NADA Dealer Academy

Timeline

Dealer Partner/Operator

Maserati, Alfa Romeo, and Fiat of Birmingham
12.2018 - Current

General Manager

Benchmark Chrysler, Dodge, Jeep, Ram
01.2012 - 12.2018

General Sales Manager

Don Drennen Buick, Chrysler, Jeep
01.2009 - 01.2012

General Sales Manager

Jim Burke Chrysler, Dodge, Jeep, Ram
06.2008 - 12.2008

General Sales Manager/General Manager

Benchmark Chrysler, Dodge ,Jeep, Ram
05.1995 - 06.2008

Marketing

The University of Alabama

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Bo O'Neal