Bob Hitchcock
Tustin,CA
Summary
An award-winning marketing and public relations content leader with over 15 years of experience, excelling at building and amplifying brands and messaging through strategy, storytelling, and content creation across digital and social media platforms. Expertise in digital content, social media management, editorial strategy, event planning, and relationship building is leveraged to develop campaigns that resonate with target audiences. Passionate about crafting content that informs, educates, entertains, and motivates, driving measurable business results. Known as a highly regarded leader with a strong work ethic, thriving in collaborative environments and excelling at communication, fostering a positive and productive atmosphere for success.
Overview
15
15
years of professional experience
Work History
Director of Social Media and Content
Home Franchise Concepts
2022.11 - 2024.07
- Developed and implemented comprehensive social media strategies for 8 brands, ensuring a cohesive and engaging online presence for Budget Blinds, The Tailored Closet, PremierGarage, Kitchen Tune-Up and Aussie Pet Mobile, to name a few.
- Led agency collaboration (Agital/Highnoon) to drive consistent KPI growth across Facebook, Instagram, TikTok and Pinterest.
- Streamlined social media calendar and review processes, resulting in improved business and operational efficiencies.
- Created and executed data-driven content strategies encompassing video, photography, and graphic design.
- Led graphic design team, providing creative direction and ensuring content quality and brand consistency.
- Identified and project-managed implementation of Constant Contact, a new email marketing platform, to enhance brand communication through targeted promotional newsletters.
Senior Director, Executive Producer
Legalzoom
2021.03 - 2022.11
- Launched and led a high-performing video content team, driving significant organic and paid video views across social media channels.
- Developed and spearheaded a Customer Success video series, achieving millions of views and boosting brand engagement.
- Collaborated with the National Basketball Association (NBA) to produce player and business profiles, supporting the 'Fast Break For Small Business' initiative.
- Leveraged SEO best practices to launch a customer-centric educational video series, addressing key user needs and driving organic reach.
- Project lead for a critical Road Show video for the company's successful NASDAQ IPO in June 2021.
Editorial Content Director
Walt Disney Company
2015.02 - 2020.12
- Led a high-performing team of 10+ producers to create impactful digital and editorial content across various platforms, driving increased visitation and revenue for Disney Parks
- Developed and executed content strategies for Public Relations, the Disney Parks Blog, social media channels (Twitter, Instagram, Facebook), and media distribution, resulting in significant growth.
- Spearheaded the creation of 'Inside Disney Parks Live,' a successful live stream series reaching over 6 million global viewers.
- Launched the monthly social platform program, 'Inside Disney Parks Show.' Selected for core teams on high-profile projects, including the grand opening of Shanghai Disneyland Resort, dozens of Walt Disney World & Disneyland land and attraction launches and numerous yearly press events.
Content Producer
Walt Disney Company
2012.02 - 2015.02
- Developed and executed award-winning branded content strategies, driving visitation growth for Disney Parks, runDisney, Disney Sports, Disney Cruise Line, Adventures By Disney, and countless events across social media platforms and media distribution channels.
- Partnered with internal and external vendors (including 3rd parties) to launch new products and campaigns, boosting visitation to Walt Disney Parks and events.
- Collaborated to create content for the launch of co-branded running shoes with runDisney and New Balance, driving social buzz that led to increased shoe sales and a significant brand lift for runDisney.
- Developed and produced "Why I Run runDisney" series, which significantly increased running event registrations. The series strategically leveraged participant testimonials to foster a deeper audience connection and enhance brand loyalty.
Public Relations Manager
Walt Disney Company
2009.11 - 2012.02
- Cultivated strong relationships with key media outlets, securing timely and accurate coverage through strategic content pitching and communication plan development.
- Served as a Publicist for high-profile media events at Disney Parks and Disney Sports, managing all aspects of press relations.
- Oversaw in-house video content creation, ensuring brand alignment and impactful storytelling.
- Coordinated with on-site media and third-party partners, fostering successful media collaborations.
Education
Bachelor of Arts - Communication -
Slippery Rock University of Pennsylvania
Slippery Rock, PASkills
- Communication & Storytelling
- Writing, Editing, & Content Creation
- Content Strategy & Digital Media Management
- Social Media & SEO Optimization
- Media Relations & Crisis Management
- Leadership & Collaboration
- Project and Event Management
- Creativity & Innovation
- Critical Thinking & Decision Making
- Presentation Skills & Public Speaking
- Measurement & Analytics
- Budgeting and Budget Management
- Vendor, Agency and Influencer Management
- Studio & Field Production
- Photography & Graphic Design Leadership
Media Experience
- Managing Editor & Director of News Operations, WOFL-TV, Orlando, FL
- Assistant News Director, KPHO-TV, Phoenix, AZ
- Field Producer, ABC News, New York, NY
- Managing Editor & News Operations Manager, WTVD-TV, Raleigh-Durham, NC
Accomplishments
- Six (6) Telly Awards
- Featured speaker at several Disney Social Media Moms and Ragan Communications events
- Presenter at Home Franchise Concepts Owners Conference and annual Expo
Hobbies and Interests
- Distance Running (10 Marathons & 65+ Half Marathons)
- Trail Running
- Cycling
- Skiing
- Golf (one hole-in-one!)
- Travel
Timeline
Director of Social Media and Content
Home Franchise Concepts
2022.11 - 2024.07
Senior Director, Executive Producer
Legalzoom
2021.03 - 2022.11
Editorial Content Director
Walt Disney Company
2015.02 - 2020.12
Content Producer
Walt Disney Company
2012.02 - 2015.02
Public Relations Manager
Walt Disney Company
2009.11 - 2012.02
Bachelor of Arts - Communication -
Slippery Rock University of Pennsylvania
Similar Profiles
Janine MisciagnoJanine Misciagno
Events and Programs Assistant (Corporate) at Home Franchise ConceptsEvents and Programs Assistant (Corporate) at Home Franchise Concepts
Michelle AlonzoMichelle Alonzo
Legal Administrative Assistant at Home Franchise ConceptsLegal Administrative Assistant at Home Franchise Concepts
THIHA SWETHIHA SWE
Temp Chef at Advanced Fresh Concepts Franchise CorpTemp Chef at Advanced Fresh Concepts Franchise Corp