Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
BusinessAnalyst
Bob Willoughby

Bob Willoughby

Midlothian,Virginia

Summary

Experienced senior executive, servant leader with complex problem solving skills and a track record of getting results. Published author, thought leader and career coach who wins with culture, technology and employee development.

Overview

25
25

+ Years of professional experience

Work History

President

SummitMedia Richmond
Richmond, VA
05.2013 - Current
  • Exceeded Market EBITDA Goals by 40% in 2021
  • Developed Programatic Revenue System that increased Programatic Digital Audio revenue by 400% in 2021
  • Created "RVA Business Casual" Podcast
  • Retained core employees and customers in the Covid 19 business environment. Maintained profitability and lead SummitMedia in earnings for 2020
  • Hired VICI Media as our technology partner for 3rd party digital services in 2020
  • Hired Futuri Media as our technology partner for Apps, Streaming and Audience Research in 2020
  • Hired Adswizz as our Ad Serving Platform in 2020
  • Attained 30% margin in 2019
  • Maintained Market profitability and expense targets 2013-Present

Market Manager

Cox Media Group
Richmond, VA
09.2008 - 05.2013
  • Lead the Richmond team through the acquisition process between Cox Media Group and SummitMedia in 2013
  • Minimized turnover and successfully merged company cultures
  • Increased EBITDA by 107% between 2009 and 2013
  • Assumed control of all Richmond operations. 60+ employees in sales, programming, engineering and administrative staff in 2008
  • As a first time Market Manager, successfully navigated the business environment created by the 2008 Mortgage Crisis

General Manager

Cox Radio
Richmond, VA
01.2006 - 09.2008
  • Worked under the direction of the Richmond Market Manager
  • Managed two radio stations programming, sales and expense control
  • Attained station budgets
  • Met expense goals


Director of Sales

Cox Radio
Richmond, VA
06.1998 - 07.2006
  • Managed and directed a team of 4 sales managers and 40 sellers
  • Responsible for all revenue streams
  • Responsible for implementing sales training program from the Center for Strategic Selling
  • Talent Focused Management graduate
  • PCMI Talent Screeners to insure individualized management plans for each employee
  • Collaborated with other departments to insure product needs were met while revenue goals were achieved

Education

Bachelor of Arts - Psychology

Randolph Macon College
Ashland, Virginia

Skills

  • Executive Leadership
  • Sales and Business Development
  • Leading Teams Through Change
  • Relationship and Team Building
  • Coaching and Identifying Talent
  • Public Speaking
  • Complex Problem Solving
  • Profit and Loss Management
  • Operational Analysis
  • Financial Management

Accomplishments

    Published Author, Six Lessons for Success...2020


    CT Lucy Award Recipient for Broadcast Leadership in Virginia...2016


    Created Best of the Best Leadership Coaching Program For Virginia Association of Broadcasters...2013 to Present


    President Virginia Association of Broadcasters...2013


    Named one of the Best Managers in Radio by Radio Ink...2009


    Cox Executive Leadership Program...2009


    Cox Mentorship Program...2008


    College Basketball Co-Captain


Affiliations

VAB Board Member

Cattle Baron's Ball Board Member


Timeline

President

SummitMedia Richmond
05.2013 - Current

Market Manager

Cox Media Group
09.2008 - 05.2013

General Manager

Cox Radio
01.2006 - 09.2008

Director of Sales

Cox Radio
06.1998 - 07.2006

Bachelor of Arts - Psychology

Randolph Macon College

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Bob Willoughby