Kathy Savitt
Carson City,NV
Summary
Results-driven C-Suite leader with 30+ years experience building and scaling customer-focused companies, iconic brands and sustainable top and bottom line growth. Unique and diverse experience across industries leading both hyper growth brands and turnarounds.
Industry depth includes new and emerging technology (both B2C and B2B), Media and Entertainment, Consumer products, Transportation (Aerospace, EVs Airlines), Omni-channel Retail, and Financial/Professional service companies.
Have held or managed every C-Suite role during career including CEO, President, Chief Commercial Officer, Chief Revenue Officer, Chief Marketing Officer, Chief Finance Officer, Chief Legal Officer, Chief Sustainability Officer and Chief Information Officer.
Overview
30
30
years of professional experience
Work History
President
Boom Supersonic
10.2020 - 03.2024
- Led strategy, operations and management across all of Boom’s Business functions including: Commercial/Sales, Finance, Legal, People/HR, Marketing/Comms, Supply Chain and Global Policy
- Recruited, hired and managed key executive hires and team members including Chief Legal Officer, Chief People Officer, Chief Marketing Officer, SVP Commercial, VP Sustainability, VP Creative, among many
- Developed and managed Boom’s annual strategic operating and financial plan to drive critical business milestones as well as to build a culture of performance
- Launched and led Boom Supersonic customer and passenger experience teams and overall commercial organization, leading to the growth of Overture’s order book from 20 aircraft to 130 (inclusive of orders and pre-orders) since 2021
- Developed and managed Boom’s unique “three-legged stool” product development approach, integrating important needs/wants from existing and future Overture customers and passengers into the company’s engineering teams work and requirements
- Dramatically increased key stakeholder awareness and engagement, resulting in the signing and launch of major partnerships with Tier 1 aerospace suppliers, local and state government entities, Fortune 500 travel brands and US colleges/universities
- Grew Boom Supersonic into a world-class brand across the aerospace industry as well as becoming part of the global cultural zeitgeist, via multi-channel marketing, product marketing, conferences, special events, public relations, influencer marketing, creative brand work and original content
- Created and stewarded Boom’s commitment to sustainability as one of its core product design pillars, including the company’s progress towards its 2025 Net Zero Carbon pledge.
Board of Directors Chair
Volta Charging (NYSE: VLTA; acquired by Shell (NYSE: SHEL) 3/31/23)
01.2019 - 03.2023
- Volta Charging, now part of Shell Corporation, is an industry leader in commerce-centric EV charging networks and global mobile electrification
- Appointed first Independent Board Member in 2019
- Over tenure, served on Audit, Compensation and Nomination/Governance committees
- Elected Lead Independent Director upon Volta becoming a public company, August 2021
- Elected Co-Chair of the Board, March 2022
- Elected Chairperson, June 2022.
Co-Founder and General Partner
Perch Partners
04.2016 - 10.2020
- Perch Partners is a strategic business advisory and creative marketing firm that partners with their audacious and customer-focused clients to realize their missions and growth objectives
- Key practice areas include Omni-Channel Marketing, Strategic global brand development, New product marketing including customer segmentation and product fit analysis, Sales and business development, Organizational leadership and change management, Market research, insights and analytics, Creative content development and cross-platform campaign management; Corporate Communications and Public Relations, Executive Coaching, Investor and fundraising support; Event management and production
- Client successes span across technology, healthcare, bio-tech, consumer brands and Sports/Media companies who have relied upon Perch to build, reimagine or expand their brand and products’ relevance and revenues across global markets.
Chief Marketing and Media Officer
Yahoo, Inc.
08.2012 - 11.2015
- C-Suite executive leading Yahoo’s global media, marketing, and customer experience organizations
- Drove re-imagination of Yahoo global news, sports and lifestyle media organizations including hiring of top-performing editors, reporters and content creators
- Led re-imagination of Yahoo brand approach, product marketing and B2B platforms with Yahoo advertisers worldwide
- Drove marketing and customer experience programs that helped propel Yahoo MAUs from nearly 700m in 2012 to more than 1B MAUs in 2015
- Created new marketing data and analytics emphasis including customer segmentation, user cohort analysis, performance marketing and measured social marketing impact
- Created new partnerships with content creators, media companies and advertising brands to generate video "hits" as measured by unique views, social sharing and profitability
- Led restructuring and new focus on customer service organization and ethos worldwide.
CEO
LOCKERZ, Inc (sold to LightIntheBox, NYSE: LITB, January 2014)
01.2009 - 10.2012
- Founded and led social commerce platform, Lockerz.com
- Lockerz grew in less than three years to 23 million+ members in 195 countries ages 13-35
- Wrote business plan and investment thesis, initial working prototype, financial pro formas and product road map to create Lockerz.com
- Secured more than 150 retail, content and manufacturing companies to market their products or sell through the Lockerz.com platform
- Led negotiation and integration of four acquisitions to create Lockerz social commerce network and grow reach to 500mm monthly users worldwide
- Responsible for major new business development opportunities in both content and commerce space including significant operating deals with Live Nation, Ticketmaster, EMI and PayPal.
EVP and Chief Marketing Officer
AMERICAN EAGLE OUTFITTERS, INC
03.2006 - 01.2009
- Senior leader for all global marketing, e-commerce and direct businesses for American Eagle Outfitters portfolio of brands (American Eagle, aerie and 77 Kids)
- Brand architect, steward and marketing leader for flagship American Eagle brand, aerie and 77Kids
- Redesign and overhaul of ecommerce site resulting in growth of top line sales growth of 200%+ and a run rate of $300mm and more than 50% increase for all top KPIs (including conversion, traffic, average transaction value)
- Built AEO’s original content strategy launching 77E (77 Entertainment), which pioneered content marketing, original music content with upcoming artists and in-store video and music programming.
Vice President, S-Team Member
AMAZON.COM
01.2002 - 03.2006
- Senior executive leader for Amazon marketing/experience programs, public relations, research, new category and country launches, entertainment and original content strategy, tentpole events across platforms and IRL, strategic marketing partnerships, gifting and wish lists product and software teams; Xmas Customer Experience
- Served as member of Jeff Bezos executive committee “S-Team” that partnered to chart Amazon's growth and success strategies worldwide
- Evolved Amazon Marketing and PR to be a cash flow positive organization via revenue-generating strategic marketing partnerships and sponsorships
- Launched 14 new Amazon “stores” (product categories) during tenure at including Apparel, Jewelry, Grocery, Sporting Goods, Health, Personal Care, and Amazon Prime in 2005
- Managed all media relations and corporate communications for the company and CEO worldwide
- Launched original content and Amazon Studios entertainment strategy including first ever streaming television show: Amazon Fishbowl with Bill Maher (the US web’s first full online 30 minute show)
- Created Amazon/Tribeca Film Festival short film festival
- Led product development and roadmap for amazon wish lists, bridal and baby registries.
Co-Founder and President
MWW/SAVITT (part of the MWW Group, purchased by IPG NYSE: IPG in January, 2000)
10.1993 - 01.2002
- President and co-founder of leading independent national marketing and PR firm with clients and offices in Seattle, San Francisco, LA, New York, NJ, Washington D.C and Chicago
- Specialized in the launch of new and disruptive companies and technologies, including more than 100 start-ups
- Also built strategic consulting, financial and investor relations practice for companies in Chapter 11 or restructuring scenarios
- Representative clients included: Amazon, BlueNile, Delta Airlines, Microsoft, BlueNile.com, Starbucks, Disney, Apple, VactionSpot/Expedia, BBDO, Hawaiian Airlines, Experience Music Project, The Seattle Supersonics, Business for Social Responsibility and the NBA.
Education
Bachelor of Arts - History and Government
CORNELL UNIVERSITY
Skills
- Innovative and Visionary
- Change Management
- Innovation and Creativity
- Revenue Generation
- Strategic business planning
- Sales and Marketing
- Revenue Growth
- Executive Performance Management
- Leadership and People Development
- Executive Leadership
- Cross-Functional Collaboration
- Profit and Loss Management
- Business Development
- Marketing expertise
- Product Development
- Management Team Leadership
- Strategic Visioning
- People and Culture
Timeline
President
Boom Supersonic
10.2020 - 03.2024
Board of Directors Chair
Volta Charging (NYSE: VLTA; acquired by Shell (NYSE: SHEL) 3/31/23)
01.2019 - 03.2023
Co-Founder and General Partner
Perch Partners
04.2016 - 10.2020
Chief Marketing and Media Officer
Yahoo, Inc.
08.2012 - 11.2015
CEO
LOCKERZ, Inc (sold to LightIntheBox, NYSE: LITB, January 2014)
01.2009 - 10.2012
EVP and Chief Marketing Officer
AMERICAN EAGLE OUTFITTERS, INC
03.2006 - 01.2009
Vice President, S-Team Member
AMAZON.COM
01.2002 - 03.2006
Co-Founder and President
MWW/SAVITT (part of the MWW Group, purchased by IPG NYSE: IPG in January, 2000)
10.1993 - 01.2002
Bachelor of Arts - History and Government
CORNELL UNIVERSITY
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