Collin Yarusso

• Established internal communications function from scratch and implemented fully fledged short- and long-term strategies for successful adaption
• Fostered cross-functional relationships in all departments of organization to provide communication expertise and support their respective initiatives
• Wrote and finalized full employee code of conduct with partnership and approval through legal counsel and achieved 100 percent compliance ahead of deadline to meet a major organization goal
• Analyzed business needs while soliciting employee feedback for process improvements via surveys, CultureAmp, ChartHop and other platforms
• Delegated assignments based on plans, project needs and knowledge of individual team members.
• Created annual budget for communications and developed comprehensive plan to accomplish company objectives while staying within budget
• Partnered with company executives during decision-making process by providing data and important perspective on impact to employee experience

• Built out internal communications function and facilitated change management through implementation to successful organization-wide adaptation resulting in 17 percent engagement score increase
• Initiated editorial culture calendar to highlight story ideas and communication opportunities based on business priorities and accomplishments
• Designed and oversaw entire creative process from ideation through execution for new and annual communication campaigns inspired by company culture to support and reinforce company objectives
• Strategically partnered with key stakeholders and executive leadership across business to facilitate effective change management and communication initiatives with measurable success and impact
• Drove implementation of all new and existing internal communication media including new and emerging technology in communications space
• Redesigned and restructured all major internal communication channels including calendars, Slack, Microsoft Teams, and intranet to create streamlined and engaging communication experiences globally
• Managed crisis communications with internal stakeholders and senior leadership across entire incident lifecycles

• Designed print and digital communications inspired by company culture to deliver positive impact and unforgettable experience for NBA employees
• Managed relationship with third-party vendors to create communication campaigns for benefits, employee engagement, analytics, and other internal departments
• Directed editorial process from initial concept and pitch through planning, project management, final delivery, and measuring success metrics and lessons learned
• Created executive presentations for members of senior leadership team to present in companywide town halls and at major external speaking events
• Planned and executed effective internal communications campaigns to educate employees about HR initiatives including benefits, year-end performance reviews, manager training, and companywide messaging
• Sought feedback from over 2,000 global employees through internal pulse surveys and with platforms like CultureAmp to collect and synthesize data that helped shape internal communication strategy

• Managed strategic press and communication plans for multiple clients simultaneously to develop unique experiences for each while driving alignment and engagement for more than 500 employees between internal and external teams
• Secured high profile press stories and tailored niche placements in print and digital media
• Designed and implemented creative collateral for marketing using Microsoft Office and Adobe Creative Suite
• Orchestrated and oversaw major event planning for opening nights, premieres, launches, and major media appearances
• Clients included: The John Gore Organization, Hadestown The Musical, The Williamstown Theatre Festival, Michael Moore's The Terms of My Surrender on Broadway

Dan Klores Communications (Los Angeles, CA | July 2015 – September 2016)

Sunshine Sachs and Associates (Los Angeles, CA | March 2014 - July 2015)

Click Communications (Los Angeles, CA | January 2013- January 2014)

• Planned corporate positioning, communications and public relations strategies and drafted press releases and executive profiles adapted to each client's voice to drive personal engagement with external audiences
• Reviewed staff-written materials and edited for content and brevity
• Used Adobe Creative Suite for content creation, photo editing and publication design
• Cultivated productive relationships with major businesses, securing profitable partnerships and signing new business
• Managed internal communications and work streams between multiple departments and teams across country

Clients included: Canon, Showtime, Pledgeling, Scripps (Cracked.com), The Young Turks, Jennifer Lopez, Netflix, MarVista Entertainment, Amazon, Nickelodeon, Sony Crackle, Deckstar