Bobby Florez
Abilene,TX
Summary
Results-driven Business Development Executive eager to offer cross-functional leadership, territory management, and communications talents toward supporting an employer in achieving key performance objectives. Particularly astute at developing and cultivating key coalitions and relationships within the marketplace.
Overview
1
1
Language
14
14
years of professional experience
Work History
Sales Manager
US Foods
Abilene, USA
01.2017 - Current
- Team of 6 Territory Managers in Abilene, Fort Worth, Granbury & W. Falls, TX with revenue of $16M, TGP per case $4.69, TGP per drop of $157.00 & Total GP 1.7M YTD
- Recruited, trained, and mentored new hires and existing TMs through field support sessions to address coaching needs for development.
- Administered annual street sales operating plan and OPEX budget, managed expenses, credits, donations, contracts, tracked performance against plan, and identified gap closures.
- Leverage CRM to monitor sales activities, manage leads and ensure distribution and operations data are streamlined.
Director of Sales & Operations
Coca-Cola SWB
Abilene, USA
01.2016 - 01.2017
- 2016 YTD sales results $36,574,000 revenue, $14m in DNGP & 3.2m cases - Facility DSD 144m revenue, 66m DNGP, S/R 18.5m cases 222m revenue & 92m DNGP
- Managed relationships with large and small home market accounts, connecting with VP level of store operations and regional/district leaders to enhance operational alignment.
- Communicated weekly with division sales management to align on promotional plans, display commitments, and volume goals for LS, FSOP, and Small Store channels, while negotiating future deals.
- Facilitated collaboration between supply chain and field sales execution through sales and delivery route planning, enabling Supply Chain initiative managing 18M cases in Shipping & Receiving inventory.
- Cultivated relationships with large and small home market accounts to connect with the VP level of store operations and regional/district leaders.
- Monitored selling in and compliance with calendar marketing agreements.
- Drives collaboration between supply chain and field sales execution including sales / delivery route planning. Facilitated the Supply Chain initiative managing 18M cases in Shipping & Receiving inventory.
Area Sales Manager Combo HM
Coca-Cola CCR
Abilene, USA
01.2015 - 01.2016
- Managed 4 DSMs, 27 AMs, and 4 AMRs across Abilene, W. Falls, TX, Lawton, and Woodward, OK to enhance regional sales performance.
- 2015 YTD sales results $71,900,093 revenue, $26,867 million in DNGP & 6,613,000 cases.
- Ensure connectivity between the team on execution goals and achieving the plan.
- Ability to recognize channel opportunities' growth and leverage brand strengths for MU marketing.
- Drove daily collaboration among field sales teams to optimize delivery routes and improve sales execution.
- Responsible for selling in and adherence to calendar marketing agreements while providing feedback to the national supply chain.
- Responsible for selling in and adherence to calendar marketing agreements while providing feedback to the national supply chain.
District Sales Manager Food Service on Premise
Coca-Cola CCR
Abilene, USA
01.2013 - 01.2015
- 2014 YTD sales results vs prior - 991,487 cases, +26,224 cases +2.75%, DNGP $4,657,141 + $253,336 with 398 new outlets. #1 District in Dallas MU TGP and for Freestyle asset placements.
- Managed 7 Market Development Managers Abilene & Fort Worth, TX
- Ensured compliance with calendar marketing agreements while creating Economic Analysis reports, IRF's, ASR presentations, and drafting contracts to support sales initiatives.
- Managed planning and administration of sales and distribution for designated territories to optimize market presence.
- Monitored labor and operating expense budgets alongside volume, revenue, and gross profit to maintain financial performance.
- Monitor labor, operating expense budget, volume, revenue and gross profit.
Education
Cooper High School
Abilene, TXSkills
- Sales Training
- CRM utilization
- Sales & Marketing Process Oversight
- Revenue forecasting
- Consultative Selling
- Market analysis
- Negotiation skills
- Strategic planning
- Process improvement
- Multi-Site Management
- Business Expansion
- Program Implementation
- Relationship Cultivation
- Prospecting skills
- Proposal development
- Coaching and mentoring
- Sales training
- Proposal development
Languages
Spanish
Professional
A1
Personal Information
Title: Sales Manager
Transferable Competencies
Title: SSAALLEESS MMAANNAAGGEERR
Key Transferable Skills
Title: SSAALLEESS MMAANNAAGGEERR
Timeline
Sales Manager
US Foods
01.2017 - Current
Director of Sales & Operations
Coca-Cola SWB
01.2016 - 01.2017
Area Sales Manager Combo HM
Coca-Cola CCR
01.2015 - 01.2016
District Sales Manager Food Service on Premise
Coca-Cola CCR
01.2013 - 01.2015
Cooper High School