Bobby Lea
Alburtis,PA
Summary
Media and communications professional and three-time Olympian with a wide range of experience. Skilled at working under pressure in fast-paced environments and quickly adapting to changing priorities and challenges.
Overview
19
19
years of professional experience
Work History
Executive Director
Valley Preferred Cycling Center
07.2023 - 08.2024
- Increased fundraising 1,900% in year 1.
- Increased YoY fan attendance 8%.
- Increased new sponsorship 400% in year 1.
- Increase participation in kids' programs 400% in 11 months.
- Reversed multi-year trend of 6-figure loses in year 1.
- Increased newsletter click-through rate to 3.4%.
- Exercised appropriate cost control to meet budget restrictions and maximize profitability. On track to reduce budget deficit by 82%.
- Relationship building: led image rehabilitation with regional and global stakeholders.
Senior PR Account Manager
Backbone Group LLC
03.2021 - 06.2023
- Developed and executed strategic PR plans for new product launches and brand initiatives in partnership with client and in-house teams.
- Comprehensive account management.
- Led up to four client relationships concurrently, and managed cross-functional teams and initiatives across diverse industries.
- Spearheaded strategic networking efforts that resulted in YoY increase in media coverage.
- Daily relationship management between client and media.
- Led teams across multiple time zones, countries, and cultures.
Test Editor
Hearst Magazines
06.2018 - 03.2021
- Wrote and edited daily gear-focused digital, print, and social content
- Planned and filmed video projects for gear reviews
- Digital publishing planning based on SEO, Google Analytics, and sales data to drive affiliate revenue
- Planned gear testing schedules and protocols.
- Prepared, rewrote, and edited digital content to improve readability and engagement
- Collaborated with multiple teams within Hearst Magazines, as well as contractors, to deliver high-quality content to drive membership sales.
Professional Cyclist
Three-Time Olympian
01.2006 - 12.2016
Education
B.S. Business Management -
The Pennsylvania State University
Skills
- Media Relations
- Editing
- Relationship Building
- Community Engagement
- Cross-Functional Teamwork
- Press Release Writing
- Brand Building and Awareness
- Campaign Management
Accomplishments
- U.S. Olympic Team Member (2008, 2012, 2016)
- 80 x U.S. National Champion
- 4 x Pan American Champion
- 3 x NCCA All-American
- Bronze Medal 2015 UCI Track Cycling World Championships
- 2022 Direct Marketing Association of Washington MAXI Award, Nonprofit Acquisition/Prospecting - Bobby get's PICL'd
Timeline
Executive Director
Valley Preferred Cycling Center
07.2023 - 08.2024
Senior PR Account Manager
Backbone Group LLC
03.2021 - 06.2023
Test Editor
Hearst Magazines
06.2018 - 03.2021
Professional Cyclist
Three-Time Olympian
01.2006 - 12.2016
B.S. Business Management -
The Pennsylvania State University
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