Bonnie Goddard
Summary
Dynamic merchandising strategist with a proven track record for elevating brand presence through innovative product selection and robust vendor negotiations. Excelled in data-driven decision-making and fostering team growth, leveraging strong communication skills and Excel proficiency to drive results.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Merchandiser
Soma
02.2023 - Current
- Collaborated with cross-functional teams to ensure alignment of business objectives and effective execution of merchandising strategies, conducted comprehensive market research to identify emerging trends and pricing strategies, and mentored junior team members.
Buyer
BCBG
04.2019 - 02.2023
- Responsible for managing OTB, creating all seasonal strategies and buys, vendor margin negotiations, site merchandising team, and email campaigns.
Merchandiser
Old Navy
03.2018 - 04.2019
- Created and executed all assortment plans, instrumental in driving the customer testing process, and expanded fast chase capabilities to expedite the delivery of trend right product.
Buyer
Mabel and Zora
04.2015 - 03.2018
- Forecasted trends, attended market, contributed to product development of in house private label, and owner of site merchandising.
Assistant Buyer
Kmart
10.2012 - 02.2015
- Partnered with vendors on product development, monthly assortments, and seasonal RTVs.
Assistant Buyer
Macy's
09.2007 - 05.2011
- Responsible for assortment planning, print advertising, and all seasonal style outs.
Education
Bachelor of Science (B.S.): Sociology Candidate -
University of North Florida
Jacksonville, FL12.2025
Skills
- Merchandising strategies and visual presentation
- Product selection and assortment planning
- Data analysis and reporting
- Vendor negotiations
- Strong communication and interpersonal skills
- Proficiency in Microsoft Excel and other relevant software
Certification
Macy's Executive Development Program
Timeline
Merchandiser
Soma
02.2023 - Current
Buyer
BCBG
04.2019 - 02.2023
Merchandiser
Old Navy
03.2018 - 04.2019
Buyer
Mabel and Zora
04.2015 - 03.2018
Assistant Buyer
Kmart
10.2012 - 02.2015
Assistant Buyer
Macy's
09.2007 - 05.2011
Bachelor of Science (B.S.): Sociology Candidate -
University of North Florida
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