Boubacar Niang
Houston,TX
Summary
Results-driven Sales Development Representative with a track record of achieving and exceeding sales goals. Proven expertise in identifying and cultivating leads, ultimately driving revenue growth for the organization. Adept at leveraging effective communication and relationship-building skills to connect with potential clients and convert leads into valuable opportunities. Highly skilled in utilizing sales technologies and CRM systems to streamline processes and maximize outreach efforts. Committed to exceeding targets and contributing to the overall success of the sales team.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Copywriter
Freelance
11.2023 - Current
- Wrote advertising copy for small and mid-sized businesses, adhering to employers' overarching brand identity and personality.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Orchestrated expansive business development by leveraging targeted email marketing initiatives to drive growth for diverse portfolio of companies.
Bilingual Inbound Sales Development Representative
Harte Hanks
06.2023 - 11.2023
- Established relationships with prospects and customers to promote product understanding and drive sales growth.
- Developed and maintained positive relationships with key decision-makers and influencers.
- Utilized Salesforce to manage sensitive client information and update existing and new client profiles.
- Won new business by articulating full value of company's capabilities to prospects.
- Distinguished as the leading contributor within the sales team, consistently generating an average of 20 qualified leads daily through effective inbound call strategies.
Market Research Coordinator
Ipsos Strategic Marketing
01.2022 - 06.2023
- Identified appropriate marketing channels and target customers for campaigns.
- Created customized marketing materials to increase product awareness.
- Wrote engaging and successful marketing, advertising, and website copy.
- Researched and evaluated potential new markets and products.
- Utilized specialized software to capture and process data.
Market Research Team Supervisor
Ipsos Strategic Marketing
06.2021 - 01.2022
- Maintained understanding of overall business goals, tailoring new hires and continuing training towards reaching prescribed targets.
- Interacted with cross-functional support groups to manage day-to-day operations and identified and resolved operational problems using defined processes, expertise and judgment.
- Developed, recommended and implemented measures to improve productivity, performance, quality and career path for staff members.
- Managed performance reviews for employees, analyzing individual employee achievements and overall trends in workforce execution metrics.
Market Research Interviewer
Ipsos Strategic Marketing
01.2017 - 06.2021
- Conducted 1000+ Cold calls and telephone interviews of general population to collect data for Market studies.
- Maintained customer engagement by completing surveys with diverse complexity.
- Maintained confidentiality of customer information and company procedures.
- Made limited number of deviations from interview script to address unique customer dialogue during interview.
- Maintained patience and professionalism despite negative customer interactions.
Education
Technology Sales
CourseCareers
Houston, TX04.2023
Bachelor of Arts - English Literature
Gaston Berger University
Senegal 07.2017
Skills
- Marketing Communications Expertise
- Leads Prospecting
- Lead Qualification
- CRM Tracking
- Cold-Calling/Cold Emailing
- Relationship Building
Certification
- Tech Sales - Certified Sales Professional
Languages
English
Full Professional
French
Native or Bilingual
Timeline
Copywriter
Freelance
11.2023 - Current
Bilingual Inbound Sales Development Representative
Harte Hanks
06.2023 - 11.2023
Market Research Coordinator
Ipsos Strategic Marketing
01.2022 - 06.2023
Market Research Team Supervisor
Ipsos Strategic Marketing
06.2021 - 01.2022
Market Research Interviewer
Ipsos Strategic Marketing
01.2017 - 06.2021
Technology Sales
CourseCareers
Bachelor of Arts - English Literature
Gaston Berger University
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