BOZHAO DENG
SHANGHAI,CHINA
Summary
Results-driven professional with a strong work ethic and adaptability, excelling in mastering new tasks independently. Demonstrated expertise in time management, communication, and organizational skills across diverse environments. Accomplished COO recognized for enhancing productivity and efficiency in operations. Specializes in operational optimization, financial oversight, and strategic planning, driving team performance and organizational success.
Overview
4
4
years of professional experience
Work History
COO
HERO ESPORTS Asian Champions League
SHANGHAI
08.2024 - Current
- Orchestrated strategic alliances with gaming publishers (Tencent, Riot Games, Capcom, NetEase, etc.), integrating partners into ACL's ecosystem through co-branded tournaments, and IP licensing agreements. Coordinated development teams to operationalize projects, ensuring seamless integration of gaming partners.
- Spearheaded partnership negotiations, establishing ACL as EWC's official qualifier tournament in China's esports market. Developed brand strategy for 'Road to EWC,' boosting qualifier participation by 65%, and expanding regional media presence.
- Drove commercialization strategy, generating $5M in inaugural revenue through sponsorships, media rights distribution, and digital merchandise sales.
- Amplified brand visibility by 120% year-over-year through multi-platform marketing campaigns across major streaming and media channels. Leveraged market analytics to optimize $1.8M digital ad spend ROI across Douyin and Bilibili platforms.
Head of Hero Esports Riyadh Office
Hero Esports
Riyadh
02.2023 - Current
- Operationalized Saudi Arabia's first national esports league under SEF mandate, establishing eight regional hubs and a three-tier competition structure to develop local talent pipelines.
- Orchestrated resource alignment across 12+ publishers and marketing agencies during EWCF 2023-2024 cycle, achieving 83% year-over-year growth in EWC brand search volume on Chinese digital platforms.
- Designed a media exchange initiative for 15+ Chinese esports outlets covering Saudi tournaments, resulting in a tripartite MoU signing between EWCF, CCTV, and Hero Esports for cross-border content co-production.
- Spearheaded logistics and invitations for over eight Chinese gaming leaders at Riyadh’s NGSC Summit 2024, aligning publisher roadmaps with Saudi Vision 2030 esports objectives.
- Engineered SEF-Shanghai Municipal Publicity Department MoU through strategic high-level dialogues in Beijing and Shanghai.
CEO's Executive Assistant / Management Trainee
Hero Esports
SHANGHAI
03.2021 - 02.2023
- Assisted the CEO in preparing reports and presentations for board meetings. Attended weekly executive team meetings, and took notes on action items assigned to the CEO.
- Organized files and documents related to the operations of the company under the direction of the CEO.
- Ensured that all communication with internal and external stakeholders was tracked accurately, and reported back to the CEO promptly.
- Coordinated with other members of the senior management staff to ensure that tasks delegated to them were completed on time, as instructed by the CEO.
Education
Master of Arts - Public Affairs And Public Policy Analysis
City University of Hong Kong (CityU)
HONGKONG12-2020
Bachelor of Applied Arts - Economics
Simon Fraser University
Vancouver09-2018
Skills
- Organizational Skills
- Conflict Resolution
- Strategic planning
- Cross-functional team coordination
Timeline
COO
HERO ESPORTS Asian Champions League
08.2024 - Current
Head of Hero Esports Riyadh Office
Hero Esports
02.2023 - Current
CEO's Executive Assistant / Management Trainee
Hero Esports
03.2021 - 02.2023
Master of Arts - Public Affairs And Public Policy Analysis
City University of Hong Kong (CityU)
Bachelor of Applied Arts - Economics
Simon Fraser University
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