Brad Crawford
Austin,TX
Summary
Results-driven sales professional seeking to leverage strong communication, negotiation, and relationship-building skills in a dynamic sales role. Committed to driving revenue growth, exceeding targets, and delivering exceptional customer experiences through strategic sales approaches and a customer-focused mindset.
Overview
11
11
years of professional experience
Work History
Sales Development Representative
American Canning
01.2022 - Current
- Consistently exceeded monthly quotas by 120%+ through proactive prospecting, cold calling, and email outreach, generating qualified leads for the sales team
- Developed and maintained a robust sales pipeline, averaging 10 qualified leads per week, contributing to a 13% increase in overall team sales
- Expertly utilized CRM tools like Salesforce and the Apollo sales automation platform to manage leads, track interactions, and optimize outreach, resulting in a 20% improvement in conversion rates
- Leveraged Microsoft 365 products (Outlook, Excel, Teams) for efficient communication, reporting, and collaboration across the sales team
- Collaborated closely with Account Executives to tailor outreach strategies, ensuring alignment with client needs and company objectives
- Conducted thorough market research to identify new business opportunities and key decision-makers, effectively targeting and engaging with high-value prospects
- Adept at establishing and nurturing long-term relationships with clients by understanding their needs, providing tailored solutions, and ensuring consistent communication.
Owner / Director of Operations
Can Diego Mobile Canning
01.2017 - 01.2022
- Responsible for generating new leads with beverage companies from Northern to Southern California via door to door and phone call sales
- Established and maintained contracts and lasting rapport with breweries, coffee roasters, water facilities, distilleries and wineries through education of potential sales growth via packaging and distribution
- Surpassed sales goals yearly by up-selling materials and add on products, as well as creating tiered sales structure, incentivizing customers to increase volume
- Acted as a liaison between customers and packaging companies to ensure customer satisfaction with artwork, label design, and timely delivery
- Hired and trained 8 employees to manage warehouse, inventory, and operation of manufacturing packaging line and auxiliary equipment
- Developed and enforced Standard Operating Procedures for employees to create a safe work environment, as well as increase production and maximize efficiency.
Canning Lead
Mobile West Canning
01.2014 - 01.2017
- Managed end-to-end mobile canning operations, overseeing a team of 10 operators and technicians to ensure efficient, high-quality packaging for a variety of beverage clients
- Coordinated with production teams and clients to schedule canning runs, ensuring on-time delivery and minimizing downtime across multiple locations
- Conducted regular equipment maintenance checks and troubleshooting to optimize performance and prevent disruptions, resulting in reduction in operational delays
- Implemented safety protocols and training programs that led to zero incidents and maintained compliance with industry standards and regulations
- Monitored inventory levels of cans, lids, and other packaging materials, collaborating with suppliers to ensure consistent stock and avoid production interruptions
- Analyzed production data and customer feedback to identify areas for improvement
- Built and maintained strong relationships with clients, providing exceptional service and support.
Education
High School Diploma -
Clairemont High School
San Diego06.2008
Skills
- Salesforce
- Microsoft 365 Products
- NetSuite
- Apollo Sales Automation
- Customer Relationship Building
- Lead Qualification
- Account Servicing
- Relationship Building
- Interpersonal Skills
- Goal-oriented mindset
Timeline
Sales Development Representative
American Canning
01.2022 - Current
Owner / Director of Operations
Can Diego Mobile Canning
01.2017 - 01.2022
Canning Lead
Mobile West Canning
01.2014 - 01.2017
High School Diploma -
Clairemont High School
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