BRAD PENOYER
Kalamazoo,MI
Summary
Sales Lead Manager with extensive experience, specializing in customer relationship management and sales strategy. Drove substantial company growth through effective team leadership and successful contract negotiations. Implemented CRM systems that improved operational efficiency and boosted sales performance.
Overview
17
17
years of professional experience
Work History
Sales Lead Manager
Eyk Plumbing
Grand Rapids, Michigan
04.2024 - Current
- Coordinated sales strategies with marketing to increase brand awareness.
- Managed client relationships to maintain high satisfaction and retention rates.
- Implemented CRM systems to streamline sales processes and tracking.
- Ensured that all team members adhered to established processes and procedures.
- Managed a team of 10+ sales representatives in a fast-paced environment.
- Negotiated contracts with vendors and suppliers in order to secure favorable terms and conditions.
- Built relationships with potential customers through cold calling, emailing and networking events.
- Achieved company growth and brand development through market expansion and sales.
General Manager
Triad
Grand Rapids, MI
05.2020 - 04.2024
- Analyzed problematic areas to provide recommendations and solutions.
- Delivered outstanding service to clients to maintain and extend relationships for future business opportunities.
- Managed multiple deadlines across several businesses to meet the dynamic needs of multiple clients.
- Created and developed detailed work plans to meet business priorities and deadlines.
- Supported clients with business analysis, documentation, and data modeling.
- Implemented practices and procedures to reduce expenditures, and increase savings.
- Renegotiated outsourcing contracts to save considerable costs.
- Increased sales by 200% in 4 years.
Marketing and Sales Manager
XCell Restoration
Ferndale, MI
08.2014 - 04.2020
- Created company brand messaging, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Sales Representative
Perrin Sportswear
Comstock Park, MI
03.2009 - 08.2014
- Managed customer accounts to secure customer satisfaction, and repeat business.
- Trained and mentored new sales representatives.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Developed and maintained a comprehensive understanding of products, services, and competitors to enhance sales presentations.
- Developed and implemented sales strategies to increase profits.
- Developed and implemented marketing plans to increase brand awareness, and drive sales.
- Increased sales with my clients by 20% on average per year.
Education
Bachelor of Arts - Business Administration
Central Michigan University
Mount Pleasant, MI05.2010
High School Diploma -
La Joya Community High School
Avondale, AZ06.2006
Skills
- Customer relationship management
- Sales strategy
- Contract negotiation
- CRM implementation
- Market analysis
- Brand development
- Sales strategy development
- Team leadership
- Effective communication
- Sales team oversight
Locations
- Grand Rapids, Grand Rapids, MI
- Ferndale, Ferndale, MI
- Comstock Park, Comstock Park, MI
- Mount Pleasant, Mount Pleasant, MI
- Avondale, Avondale, AZ
Timeline
Sales Lead Manager
Eyk Plumbing
04.2024 - Current
General Manager
Triad
05.2020 - 04.2024
Marketing and Sales Manager
XCell Restoration
08.2014 - 04.2020
Sales Representative
Perrin Sportswear
03.2009 - 08.2014
Bachelor of Arts - Business Administration
Central Michigan University
High School Diploma -
La Joya Community High School