Brad Redford
Eagle Mountain,UT
Summary
With 19 years of experience in the insurance industry, I specialize in developing strategic risk management programs for diverse sectors including technology, construction, and manufacturing. I have managed portfolios for Fortune 500 companies like Uber and Facebook, as well as smaller businesses at Agency 801. This has given a unique perspective on utilizing insurance as a strategic asset. I have a proven track record of identifying potential pitfalls and creating innovative solutions to protect businesses' reputations, assets, and brands.
Overview
20
20
years of professional experience
Work History
Principal
Agency 801 LLC Dba The Redford Agency
08.2019 - Current
- Analyzed insurance coverage needs and developed customized solutions for businesses in the construction, manufacturing, technology, and general business industries.
- Developed and implemented customized insurance solutions to meet specific client needs, enhancing risk management and coverage.
- Increased our customer base from no customers to 130 in two and a half years of operations and built an overall book of business to $2.5MM in that same time frame with an 89% retention ratio and a 35% hit ratio on transportation business and a 45% hit ratio on all other industries.
- Built relationships with insurance companies and became a rising star and resource to companies like Progressive and Liberty Mutual.
- Mentored other start up insurance agencies and agents with building a model of success.
- Currently developing an industry changing insurance program for the transportation industry that will improve customer rates, insurance company retention in the areas of payment management and risk management.
Commercial Fleet Team Lead
Intermountain Business Insurance
12.2018 - 08.2019
- Responsible for creating the overall strategy, budget and creating market presence in the Trucking Industry with a new team at InterMountain Business Insurance
- Responsibilities included - outlining the marketplace that fleet division competed in to establish market share; improve fleet division branding, customer acquisition, business processes and mentoring of team members
- In the first quarter, we obtained $1,000,000 in new business premium and generating $100,000 of commission, while helping customers improve risk management
- Helped establish business procedures and processes that lead to better management of business flow with the end goal to be streamlining procuring customers and retaining them
Sales Director
SolarWorks Inc
01.2018 - 04.2018
- Worked with a young start up solar installation company providing energy consulting and providing solutions to energy consumption and usage
- Built the sales strategy for the company that aligned with their vision of growth
- Developed $1,500,000 of customer contracts in the first four months of operation
- Reduced the time frame of customer contacts from monthly to weekly, improving retention of contracts by 100%
- Established an East coast sales team and provided them with their vision and strategy, while maintaining the same outcomes in the Utah territory
Commercial Underwriter
Western National Insurance Companies
11.2015 - 01.2018
- As the Commercial Underwriter for Western National Insurance Companies, had the opportunity to help them grow in the Pacific Northwest and the state of Utah
- Provided greater awareness with agents in the state of Utah with a growth of over $3MM in two years with the state growing from $4.4MM in total business to $8MM, with the state ranking going from 13th overall to 10th overall with the company
- In a 9 month process, worked with one of the largest agencies in the state of Washington (Propel) and added $1.5MM of new business
- Mentor new underwriters, helping them in marketing, underwriting and business development
- Maintained up-to-date knowledge of industry trends and regulatory changes, ensuring compliance while optimizing business practices.
Executive Technology Underwriter
The Hartford Financial Services
08.2012 - 10.2014
- As the Executive Technology Underwriter for the Pacific Northwest, responsibilities include business growth, brand awareness and product capabilities
- Improved business growth, adding $2MM of new premium, resulting in over 210% of Total Written Premium Growth over a two-year period while working on accounts ranging from $500K to $1MM in premium, with an average account size of $200,000
- Decrease in Combined Ratio from 110% at the end 2012 to 48% in the third quarter of 2014 - primary due to better underwriting decisions, rate obtainment, improved quality of accounts being brought in and partnering with agencies that had better risk management practices with their clients
- Increased brand awareness and product consideration through targeted marketing efforts to key agencies and brokers in the Pacific Northwest
Technology Underwriter, Underwriting Manager
CNA Financial Services
06.2005 - 08.2012
- Responsible for growing a new book of business at the CNA Seattle Branch through marketing CNA Technology Brand to Brokers and Agents throughout Washington, Oregon, Idaho, Montana and Alaska
- As the underwriter, provided coverage for Property and Casualty, as well as Technology Errors and Omissions and Network and Cyber Liability Insurance
- Increased Gross Written Premium to $7,000,000 with the final year gaining over $2MM of new written premium
- Presented to agencies all in the Pacific Northwest training on Professional Liability and Cyber Liability
- Managed Seven Underwriting Assistants and responsible for the workflow with internal vendors and outside distributors - these efforts led to company wide changes that improved efficiencies in rating, account management and underwriting assistant empowerment
Education
Bachelor of Arts - Communications
Washington State University
Pullman, WA12.2022
Skills
- Sales and Negotiation
- Business and Financial Analyst
- Coaching and Management
- Agency Management
- Public Speaking
- Organizational Management
- Leadership
- Professional Liability Analysis
- Presentation and Training
- Brand and Product Awareness
- Risk Assessment
- Collaborative Project Management
- Marketing Strategy
- Staff development
- Strategic leadership
Accomplishments
- Developed the Fleet Division at Intermountain Business Insurance to include business handling, processing, and managing business as it comes in the door. Created the business plan for customer acquisition and retainment. This has led to obtaining a total book of business of $1MM in our first quarter of operation.
- Have spent 14 years as a Commercial Insurance Underwriter handling business as small as $1500 and as large as $1,500,000. During that time frame, created the marketing strategy for the state of Utah at Western National, leading to over200% growth in two years, salvaging Western National’s presence in that state.
- Developed from scratch an insurance agency that was built completely organic that had an average of $900,000 new written premium per year with a 89% retention ratio.
Timeline
Principal
Agency 801 LLC Dba The Redford Agency
08.2019 - Current
Commercial Fleet Team Lead
Intermountain Business Insurance
12.2018 - 08.2019
Sales Director
SolarWorks Inc
01.2018 - 04.2018
Commercial Underwriter
Western National Insurance Companies
11.2015 - 01.2018
Executive Technology Underwriter
The Hartford Financial Services
08.2012 - 10.2014
Technology Underwriter, Underwriting Manager
CNA Financial Services
06.2005 - 08.2012
Bachelor of Arts - Communications
Washington State University
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