Bradley Arnold
Norcross,GA
Summary
Culture oriented executive leader with more than 30 years of experience leading multi-billion-dollar businesses, commercial organizations, product strategy teams, mergers and acquisitions, and dealer networks across global agriculture and technology markets. Proven track record of driving revenue growth, market share expansion, operating income improvement, customer-centric transformation, and organizational alignment.
Overview
35
35
years of professional experience
1
1
Certification
Work History
Vice President, Sales North America
AGCO Corporation
01.2026 - Current
- Leading all North American sales operations for Fendt and Massey Ferguson across the United States and Canada.
- Transforming our culture into outcome-driven ownership with emphasis on sales execution
- We are well on our way to driving to 20% Large Ag market share growth from 8% to 20% with 140 bps of growth in 2025, and a strong start of 200 bps so far in 2026.
- 2026 High Horse Power tractor share growth year-to-date is 500 bps.
Vice President, Massey Ferguson North America
AGCO Corporation
09.2023 - 01.2026
- Brand P&L Owner for all Massey Ferguson throughout North America – US, Canada, and Mexico.
- Drove quality improvements in the commercial hay portfolio to reclaim share position, rebounding 1000 bps in share across key Commercial Hay products and delivering 25% growth in overall Large Ag share for the brand in 2025.
- Focus on customer experience with Net Promoter Score increase for NA from 75 to 78
- Streamlined operations by reducing operational expenses by 20%, while increasing market share and net promoter score
Senior Vice President & General Manager, Precision AGCO
AGCO Corporation
02.2022 - 08.2023
- Led M&A for AGCO to drive an increase in capability in the development of automation and autonomy solutions; acquired Headsight, Appareo, and JCA, which accelerated our progress by 3 years.
- Responsible for global strategy, P&L, and product development for the retrofit precision agriculture business.
- Organic and inorganic initiatives, including significant new product introductions and channel expansion, led to revenue growth from $300M to $420M while delivering more than 20% operating income
Senior Vice President, Global Product Management
AGCO Corporation
01.2021 - 01.2022
- Transformed our NPI prioritization process to follow our new customer-centric strategy by evaluating/ranking all projects from a customer value perspective, weighted with our internal financial KPIs to ensure we deliver both customer and company value.
- Developed our roadmap to autonomy for our moonshot of a fully autonomous fleet by 2030.
- Launched dozens of NPI products contributing to an increase in gross margin for AGCO from 60 bps.
Senior Vice President, Crop Cycle & Fuse Connected Services
AGCO Corporation
06.2014 - 12.2018
- Led harvesting, crop care, retrofit and digital solutions businesses exceeding $1.7B revenue.
- As a member of the senior leadership team, I was appointed by CEO to lead 2 of our 4 strategic initiatives for our new 5 year strategic plan – Customer Experience and Smart Solutions Roadmap
- Launched several NPI Products leading to Improved margins of 120 bps and accelerated precision agriculture and digital growth.
General Manager (CEO)
Precision Planting
06.2014 - 06.2018
- Led profitability, strategy, product portfolio, and ownership transition.
- Delivered record sales, gross profit, and operating income during industry downturn.
- Farmer First culture drove new products, leading to significant customer value and enabling sales growth at a 25% CAGR
Director of International Business Development
Precision Planting
01.2009 - 06.2014
- Developed a 10-year sales expansion plan to take our sales team from 4 to 40 to increase the impact of our education-based sales approach. Phase 1 implemented in 2009 helped enable a 50% increase in sales in 2 years.
- Built our ex-US sales impact from ~$100k to $9m in 5 years, including our first OEM customer in Brazil.
- Led our go-to-market strategy of the 10/10 Planter Project
- Led the business through an exit to Monsanto for $240M, or ~17x EBITDA
Corporate Performance Manager
Caterpillar, Inc
02.2007 - 01.2009
Chief Financial Officer
Bloomington Seating Company
04.1996 - 01.2007
Accounting Manager
Wolf, Tesar and Company
07.1993 - 04.1996
Audit Supervisor
KPMG
01.1991 - 06.1993
Education
Master of Arts - Spiritual Formation
Lincoln Christian University
Lincoln, Il08-2017
BS - Business, Major: Accountancy
Eastern Illinois University
Charleston, IL12-1990
Skills
- Strategic Sales Leadership
- P&L Management
- Dealer Network Development
- Revenue Growth
- Market Share Expansion
- Commercial Excellence
- Product Strategy
- Precision Agriculture
- Mergers & Acquisitions
- Demand Planning
- Forecasting
- Executive Leadership
- Customer Experience
- Digital Transformation
- Operational Excellence
Certification
Certified Public Accountant
Timeline
Vice President, Sales North America
AGCO Corporation
01.2026 - Current
Vice President, Massey Ferguson North America
AGCO Corporation
09.2023 - 01.2026
Senior Vice President & General Manager, Precision AGCO
AGCO Corporation
02.2022 - 08.2023
Senior Vice President, Global Product Management
AGCO Corporation
01.2021 - 01.2022
Senior Vice President, Crop Cycle & Fuse Connected Services
AGCO Corporation
06.2014 - 12.2018
General Manager (CEO)
Precision Planting
06.2014 - 06.2018
Director of International Business Development
Precision Planting
01.2009 - 06.2014
Corporate Performance Manager
Caterpillar, Inc
02.2007 - 01.2009
Chief Financial Officer
Bloomington Seating Company
04.1996 - 01.2007
Accounting Manager
Wolf, Tesar and Company
07.1993 - 04.1996
Audit Supervisor
KPMG
01.1991 - 06.1993
Master of Arts - Spiritual Formation
Lincoln Christian University
BS - Business, Major: Accountancy
Eastern Illinois University
Board Experience
- Past Chairman and Board Member — CEFCU, Peoria, IL
- From 2010-2018, I served as a member of the Board of Directors of CEFCU, (+$5B Credit Union in Central Illinois and the Bay Area of California). While on the board, I served on the Audit, Credit, Asset Management, and Executive Committees.