Bradley Bauer
Dallas,TX
Summary
Diligent executive leader with strong background in managing daily operations and driving team performance. Successfully led various projects, ensuring seamless execution and improved operational efficiency. Demonstrated strategic planning and effective communication skills. Experienced with sales planning, team leadership, and operational excellence. Utilizes forward-thinking approach to drive business growth and streamline processes. Track record of fostering collaborative environments and achieving measurable results.
Overview
23
23
years of professional experience
Work History
General Manager - South Region
Mahou USA
Dallas, TX
01.2023 - Current
- Leads regional sales strategy and execution, delivering volume plans, managing operating budget, pricing plans, and driving short- and long-term growth initiatives.
- Led strategic planning for sales distribution and distributor management, fostering a culture of leadership in accordance with Mahou USA values.
- Directed operations across five state territories, overseeing 23 distributors and six direct reports. Prioritized Texas for strategic growth in region.
- Achieved volume plan in 2023 and operating budget in 2023 & 2024
- Drove Founders IRI share growth in craft over three consecutive years, increasing from 1.25 to 1.45 in a challenging industry.
- Coordinated efforts to merge Avery Brewing Co. and Founder's Brewing with Mahou USA's business framework.
- Executed strategic initiatives to enhance revenue growth and strengthen market positioning.
- Oversaw budget development, forecasting, and financial reporting processes to ensure alignment with organizational objectives.
- Led a diverse team of professionals to cultivate a positive work environment and enhance employee satisfaction.
Director of Sales - South Central Region
Avery Brewing Co
Dallas, TX
10.2020 - 12.2022
- Responsible for working directly with assigned wholesaler network, cultivating a tactical relationship throughout the distributor organization. Using a strategic, forward-thinking mindset, elevating presence with distributor partners throughout South-Central United States with clear sales & marketing efforts.
- Manage 7 state territory in South Central Region with 5 being top 10 overall volume states for Avery US footprint
- Drive support, aligned selling, execution of marketing programs and key priorities for TX/KS/OK/NE/MO/IL/IN/OH
- Lead wholesaler planning, perform routine monthly performance reviews and yearly account business planning
- Build monthly supply and demand forecasts to support brand priorities and execution during COVID challenges
- Developed and executed sales strategies to drive revenue growth across multiple distribution channels.
Region Sales Director- South Region
Avery Brewing Co
Dallas, TX
09.2018 - 09.2020
- Developing market level strategies, partnering with distributor teams, to align with, sell to and execute across region. Managed, coached and trained a sales team. Identified opportunities via pricing, distribution, purchase orders and distributor partnerships.
- Responsible for driving sales and marking efforts for South Region territory consisting of TX/OK/LA/NC/SC/GA/FL
- Managed a team of four Avery sales representatives by coaching, mentoring, and setting monthly business objectives
- Region achieved a +19% sales trend improvement for territory and +2.9% Q4 increase for largest volume state Texas
- Direct reports monthly business objectives averaged +93% achievement for calendar year.
Director of High End & Specialty Brands
Anheuser-Busch, InBev
Dallas, TX
01.2017 - 05.2018
- Directed sales and marketing efforts for all sales-related objectives for High End and Specialty brands, including volume, share, pricing, distribution, action plans, forecasts and shelf space. Led expansion efforts and effectively implemented national, regional and local Craft, Import and FMB brand programs.
- Managed and coached 30 Regional Brewery Representatives, High End District Managers and Sales Representatives covering 5 states. Regarded for fostering a collaborative, performance-driven culture, and developing top talent.
- Generated 2MM in revenue for new High-End business and achieved 2nd highest volume budget trend in US amongst peers for total High End segment growth in 2017. Grew Karbach Family Brands +.05 share and +26% YOY in 2017 (+23k bbls)
- Achieved +5% YOY volume growth in Texas and +4% YOY volume growth for total Region Five High End brands in 2017
Sr. District Manager
Anheuser-Busch, Inbev
Richmond, VA
06.2014 - 12.2016
- Managed four equity wholesaler markets, (30% of total ABI volume for Virginia). Managed national, regional and local marketing programs. Conducted market visits, analyzed data to identify sales opportunities, developed pricing plans and selling strategies. Enforced wholesaler WEA compliance standards (4 pillars: sales, leadership, quality control and operations).
- Secured strategic sponsorship contracts with prominent sports and music venues in Central Virginia, enhancing ABI's brand visibility.
- Drove Virginia market share growth, achieving top 12 ranking for 9 out of 12 months in 2016.
- Assisted in coaching and mentoring three Virginia DMs, six KAMs, two high-end representatives, and four BAMS. Supported team development through training initiatives. Facilitated knowledge sharing among team members.
- Directed communication strategies and pricing negotiations for largest wholesaler in Virginia across six operations.
- Executed strategic initiatives for Mich Ultra World Cycling Championship blitz to enhance product distribution, resulting in 150 new pods, 50 displays, and 17 taps.
Key Account Manager
Anheuser-Busch, Inbev
Richmond, VA
12.2012 - 05.2014
- Assisted in promoting corporate programs and local brand initiatives to enhance sales and distribution. Supported monthly promotional activities for key on-premise accounts, including Fort Lee Military Base, Buffalo Wild Wings, Applebee's, and Hooters.
- BWW's Corporate VA group finished 2013 +3,369 c/e, +9.7% (nearly +5% above national trend)
- Sold in 69 Stella Artois draught PODs to Applebee's Potomac Group, replacing Coors Light & Rita Family Mason Jar Program to 7 decision points (100+ accounts) increasing sales +37%
- Stella Artois Run for the Roses Incentive Winner – most volume and tap growth (Feb 2014)
- Delivered exceptional service and quality to earn Supplier of the Year honors for Applebee's Potomac and Apple Investors Group Franchise, formerly Sam Adams.
District Manager
Anheuser-Busch, Inbev
Roanoke, VA
12.2010 - 11.2012
- Developed and executed sales and marketing plans, wholesaler business plans and incentives. Monitored pricing and execution.
- Responsible for managing four wholesaler markets with combined volume of 6.5M cases and value of $92M
- Achieved 9 of 12 KPI targets and 12 of 15 Core 4 draught distribution targets in 2012
- 96.6% WeConnect wholesaler Game Plan execution (4th highest in region), achieved 90% King of Distribution execution with +1600 new SKU's, led VA/VWA team for Busch, MUL distribution and ranked fourth in region for Select 55 in 2011
District Sales Manager
Anheuser-Busch Sales Company of Denver
Denver, CO
02.2007 - 11.2010
- Managed sales execution for +900 chain and independent convenience stores as well as pre-sell and pro-sell bars and restaurants. Managed $65k budget. Managed team of 3 On-Premise and 2 Off-Premise sales reps in high-profile competitive markets.
- Achieved +17.3% in sales overall, 2010 On-Premise +1.5% volume increase, C-store segment +4.9% in sales
- Highest brand distribution in 2009, 2010 & King of the Rockies winner in April, June & August 2010 and 2nd overall for Q3/4
- Winner of multiple incentives: Bud Light, Bud Light Lime, Bud Light Golden Wheat, MUL, Shock Top, CBA and Monster
- Highest on-premise KPI target achievement, lowest off-day deliveries and met FPL company goals in 2008 and 2009
On-Premise Sales Representative
Anheuser-Busch Sales Company of Denver
Denver, CO
04.2005 - 01.2007
- Managed diverse group of +110 retailers. Responsible for top two and six of the top ten largest volume Denver accounts.
- Achieved +9% tap share in 2005, highest 2006 trend; 3rd overall in both on-premise & off-premise sales, and 2006 year-end sales +4.1% and 2007 sales +5.9%; 2006 volume and sales incentive winner for trip to Hawaii.
Off-Premise Relief Sales Representative
Anheuser-Busch Sales Company of Denver
Denver, CO
04.2004 - 04.2005
- Maintained daily communication with management, delivery, and team while executing set call frequency.
- Helped team achieve a +1.4% increase in shelf space & winner of Michelob ULTRA and Budweiser family display incentives
Off-Premise Merchandiser
Anheuser-Busch Sales Company of Denver
Denver, CO
02.2003 - 02.2004
- Serviced accounts daily to ensure rotation, customer service and relationships. Built/re-stocked displays to promote A-B products.
Education
Bachelor of Science - Marketing
Southern Illinois University Edwardsville
Edwardsville, ILAssociate of Science -
Missouri Valley College
Marshall, MOMBA - Business
THE POWER MBA
Madrid, Spain12-2024
Skills
- Executive Leadership
- P&L Budget Ownership
- Distributor Management
- Key Account Management
- Strategic Planning
- People Development
- Brand Building
- Problem Resolution
- Demand Planning
- Pricing Strategy
- Market Expansion
- Cross-Functional Collaboration
- Leadership and Team Building
- Operations Management
Timeline
General Manager - South Region
Mahou USA
01.2023 - Current
Director of Sales - South Central Region
Avery Brewing Co
10.2020 - 12.2022
Region Sales Director- South Region
Avery Brewing Co
09.2018 - 09.2020
Director of High End & Specialty Brands
Anheuser-Busch, InBev
01.2017 - 05.2018
Sr. District Manager
Anheuser-Busch, Inbev
06.2014 - 12.2016
Key Account Manager
Anheuser-Busch, Inbev
12.2012 - 05.2014
District Manager
Anheuser-Busch, Inbev
12.2010 - 11.2012
District Sales Manager
Anheuser-Busch Sales Company of Denver
02.2007 - 11.2010
On-Premise Sales Representative
Anheuser-Busch Sales Company of Denver
04.2005 - 01.2007
Off-Premise Relief Sales Representative
Anheuser-Busch Sales Company of Denver
04.2004 - 04.2005
Off-Premise Merchandiser
Anheuser-Busch Sales Company of Denver
02.2003 - 02.2004
Bachelor of Science - Marketing
Southern Illinois University Edwardsville
Associate of Science -
Missouri Valley College
MBA - Business
THE POWER MBA