Bradley Ford
Forney,TX
Summary
Senior Sales Executive with over six years of experience in driving revenue growth through innovative sales strategies and strong client relationship management. Proficient in leveraging tools like Salesforce and HubSpot to enhance lead generation and streamline sales processes, demonstrating a commitment to achieving sales targets and expanding market segments. Passionate about pioneering new approaches to sales and fostering customer loyalty, with a proven track record of closing high-value deals and boosting business performance.
Overview
6
6
years of professional experience
Work History
Senior Strategic Account Executive
Yelp
San Francisco, California
07.2025 - Current
- Developed strategic relationships with high-value accounts to enhance client engagement.
- Analyzed market trends to identify growth opportunities for key accounts.
- Collaborated with cross-functional teams to deliver tailored solutions for clients.
- Negotiated contracts and pricing structures to align with company objectives.
- Developed relationships with key decision makers in the industry to facilitate new business opportunities.
Senior Sales Executive
EzCater
Boston, Massachusetts
08.2022 - 06.2025
- Drive sales growth with strategic client engagement, achieving measurable revenue increases.
- Lead team in exceeding quarterly targets through effective collaboration and data-driven strategies.
- Analyze market trends to identify opportunities, resulting in significant client base expansion.
- Develop tailored solutions for clients, enhancing satisfaction and fostering long-term partnerships.
- Built strong client relationships, boosting sales and customer loyalty.
- Expanded small business segment, driving notable revenue growth.
- Conducted 60+ discovery calls, enhancing lead generation.
- Closed high-value deals by navigating complex sales cycles.
- Delivered engaging Zoom presentations, increasing client adoption.
- Identified and pursued leads, boosting sales opportunities and pipeline efficiency.
- Enhanced lead qualification, achieving measurable conversion rate improvements.
- Implemented strategies for outbound prospecting, driving significant sales growth.
SDR
Service Fusion
12.2019 - 12.2022
- Conducted market research to identify potential leads and opportunities.
- Managed the sales pipeline to ensure timely responses and engagement.
- Presented product features and benefits to prospective clients confidently.
- Utilized CRM software to track customer interactions and sales activities.
- Called lead lists resulting from various marketing campaigns to achieve sales.
- Cold called business leaders to initiate inclusion in sales strategies.
- Generated high quality sales leads through effective research methods.
- Collaborated with marketing team to develop promotional materials such as brochures, flyers, emails.
Sales Executive
SQUIRE
12.2021 - 07.2022
- Coordinated sales presentations and product demonstrations for prospective clients.
- Developed tailored proposals to meet client needs and align with company offerings.
- Negotiated contracts with clients to ensure profitable outcomes for the company.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
Education
Associates Degree -
Brookhaven College
Farmers Branch, TXIT Program - Information Technology
My Computer Career
Dallas, TXSkills
- Salesforce
- Google Sheets
- Slack
- Zoom
- Hubspot Sales
- Prospecting
- Customer Relations
- Lead Generation
- Client Acquisition
- Sales Forecasting
- Account Management
- Closing
- Outbound cold calling
- Negotiation
- Account management
- Contract negotiation
- Sales forecasting
References
- Shaun Simon, ezCater, Simonshaun2@gmail.com, 2148961808
- Willie Tolebert, CSAA Insurance Exchange, Wl.tolbert@gmail.com, 2146059393
Languages
English
Timeline
Senior Strategic Account Executive
Yelp
07.2025 - Current
Senior Sales Executive
EzCater
08.2022 - 06.2025
Sales Executive
SQUIRE
12.2021 - 07.2022
SDR
Service Fusion
12.2019 - 12.2022
Associates Degree -
Brookhaven College
IT Program - Information Technology
My Computer Career