BRADLEY MARTIN
Fraser,MI
Summary
Accomplished sales leader with a track record of driving revenue growth through consultative selling and strategic process enhancements. Skilled in managing diverse accounts while improving team performance and operational efficiency. Expertise in P&L management and delivering customized solutions in complex market conditions.
Overview
1
1
Certification
18
18
years of professional experience
Work History
Commercial Insurance Sales Executive / Producer
Commercial Insurance Sales Executive / Producer
01.2024 - Current
- Acquired high-value commercial accounts across diverse industry verticals, driving significant top-line revenue growth.
- Managed comprehensive book of business, delivering tailored risk management and insurance solutions for mid-market and enterprise-level clients.
- Navigated complex underwriting requirements through deep understanding of Michigan’s Property & Casualty and Life/Health landscapes.
Transportation Area Manager
Amazon
Romulus, USA
06.2021 - 05.2023
- Strategic Process Improvement: Led the design and implementation of business and technical solutions aimed at optimizing process efficiency and reducing operational friction.
- Directed logistics operations and oversaw drivers, implementing standard work policies to streamline supply chain workflows.
- Established team leadership processes and conducted performance reviews and disciplinary actions, fostering a high-accountability culture.
- Championed safety programs and ensured OSHA compliance, maintaining a secure work environment for high-volume workforce.
Account Manager
RCO Engineering, Inc.
Roseville, USA
01.2017 - 06.2021
- Key account growth: Maintained regular contact with primary accounts to identify upselling opportunities, contributing to ongoing revenue growth.
- Strategic revenue generation: Leveraged consultative selling techniques to penetrate automotive sector, focusing on high-value prototyping services such as CNC machining and injection tooling, resulting in increased market share.
- Collaborated with product development team to launch new service, enhancing service offerings and meeting customer needs.
Sales Manager
Holiday Inn Club Vacations
Orlando, USA
02.2011 - 04.2016
- Developed and implemented sales training and standardized processes, enhancing team alignment with sales targets.
- Recruited and hired high-value talent, strengthening industry knowledge and fostering a positive cultural impact within the sales team.
- Led teams of up to 12 salespeople, collaborating with department heads to establish clear performance goals.
Regional Vice President of Sales
Diamond Resorts International
Las Vegas, USA
07.2008 - 01.2011
- P&L Ownership: Directed regional sales operations, successfully forecasting an $87M annual target and delivering 106% of the goal.
- Exponential Growth: Engineered strategic management plans that drove a 68% increase in total sales volume over a three-year period.
- Territory Expansion: Led a regional expansion strategy that grew the geographic territory by 16% and increased team headcount by 23%.
- Mentored and developed high-performing sales organization through performance evaluations and strategic coaching.
Education
Some College (No Degree) - Musical Theatre & Vocal Performance
University of Michigan, School of Music, Theatre & Dance
Ann Arbor, MI01-1993
Skills
- Consultative Selling
- Solution Selling
- Key Account Management
- Sales Forecasting
- Revenue Growth Strategy
- P&L Management
- Budgeting
- Process Improvement
- CRM Optimization
- RevOps Optimization
- Strategic Leadership
- Multi-Site Team Leadership
- Organizational Development
- Change Management
- Talent Acquisition
- Mentorship
- Executive-Level Negotiation
- Strategic Risk Advisory
- Cross-Functional Collaboration
- Regulatory Compliance
Education Licenses
- Coursework, University of Michigan, School of Music, Theatre & Dance, 1993
Core Competencies
P&L Management ($87M+), Multi-Site Team Leadership, Organizational Development, Change Management, Talent Acquisition & Mentorship, Revenue Growth Strategy, Sales Forecasting & Budgeting, Process Improvement, CRM & RevOps Optimization, Regulatory Compliance, Consultative/Solution Selling, Key Account Management, Executive-Level Negotiation, Strategic Risk Advisory, Cross-Functional Collaboration
Certification
- Michigan P&C License - 2024
- Michigan Life & Health License - 2020
- RWCS Designation
Timeline
Commercial Insurance Sales Executive / Producer
Commercial Insurance Sales Executive / Producer
01.2024 - Current
Transportation Area Manager
Amazon
06.2021 - 05.2023
Account Manager
RCO Engineering, Inc.
01.2017 - 06.2021
Sales Manager
Holiday Inn Club Vacations
02.2011 - 04.2016
Regional Vice President of Sales
Diamond Resorts International
07.2008 - 01.2011
Some College (No Degree) - Musical Theatre & Vocal Performance
University of Michigan, School of Music, Theatre & Dance