Bradley Myers
Senior Vice President, Business Development
Cumming,GA
Summary
With over two decades of sales and marketing experience in the healthcare industry, I am a dedicated leader in the revenue cycle management (RCM) space who uses a strategic and data-driven approach to achieve revenue growth and organizational success. I thrive on harnessing data and analytics to inform decision-making, optimize processes, and propel sales teams to new heights. Understanding market dynamics and customer needs also allows me to develop and execute comprehensive sales plans that align with organizational goals. I am adept at navigating complex sales cycles, building strong relationships with key stakeholders, and delivering tailored solutions that meet the unique needs of healthcare organizations.
Overview
18
18
years of professional experience
Work History
Senior Vice President, Business Development
Zotec Partners
Carmel, IN
03.2023 - Current
- Led strategic initiatives to optimize revenue cycle management processes.
- Develop and manage all sales initiatives within the healthcare specialties for Radiology, Emergency Medicine, Anesthesiology, Urgent Care and Multi-Specialty.
- Execute and manage all prospective and client RFPs within the organization.
- Responsibility for maintaining a healthy pipeline and provide executive level reporting on all sales data, metrics and forecasting.
- Oversee all corporate trade shows, conferences and prospect/client events.
- Collaborate with executive leadership team members and cross-departmental communication with Client Services, Operations, Implementations, Product and other internal departments on long-term strategic planning to ensure sustainable success for the company.
- Manage strategic partnerships with relevant healthcare organizations including sponsorships, branding, advertising, etc.
- Ongoing Salesforce (CRM) management and tracking for sales initiatives and reporting.
- Execute appropriate staffing and budgetary plans to align with business forecasts.
- Analyze market trends to inform business development and expansion strategies.
- Established a culture of continuous improvement, leading by example to drive operational excellence across the organization.
- Developed KPIs, measurement tools, dashboards, and reports to track metrics on adoption and effectiveness of initiatives.
- Identified opportunities to improve business process flows and productivity.
- Secured vital partnerships with industry leaders, enhancing company reputation and expanding market reach.
Vice President, Marketing
Zotec Partners
Carmel, IN
01.2011 - 03.2023
- Developed comprehensive marketing strategies to enhance brand visibility and market penetration
- Developed and managed all pre- and post-trade show marketing activities
- Managed the company’s CRM (Salesforce)
- Managed and coordinated all RFP's
- Worked closely with the sales team to develop highly focused and customized marketing campaigns directed to hospital-based physicians within radiology, anesthesiology and emergency medicine.
- Managed various industry sponsorships.
- Led cross-functional teams in executing multi-channel marketing campaigns, resulting in increased customer engagement.
- Analyzed market trends and consumer insights to inform strategic decision-making and optimize marketing initiatives.
- Oversaw budget allocation for marketing projects, ensuring alignment with overall business objectives and maximizing ROI.
Marketing Specialist
Medical Management Professionals
Atlanta, GA
10.2007 - 12.2010
- Developed targeted marketing campaigns to enhance patient engagement and awareness.
- Analyzed market trends to inform strategic planning and optimize outreach efforts.
- Collaborated with cross-functional teams to align marketing strategies with organizational goals.
- Conducted competitor analysis to identify opportunities for differentiation and market positioning.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
Education
Bachelor of Science - Marketing
George Mason University
Fairfax, VA05.2002
Skills
- Strategic leadership
- Business development
- Strategic plans
- Corporate presentations
- Data analytics and reporting
- Budget oversight and administration
- Partnership development
- Marketing expertise
- CRM: Salesforce
- Cross-functional collaboration
Timeline
Senior Vice President, Business Development
Zotec Partners
03.2023 - Current
Vice President, Marketing
Zotec Partners
01.2011 - 03.2023
Marketing Specialist
Medical Management Professionals
10.2007 - 12.2010
Bachelor of Science - Marketing
George Mason University