Brandon Dees
Sarasota
Summary
Accomplished Sales and Marketing Director with extensive experience in senior living communities. Proven track record in budget management, team leadership, and optimizing conversion rates, resulting in increased revenue and enhanced customer satisfaction. Ready to leverage strategic insights to drive community growth.
Overview
13
13
years of professional experience
Work History
Sales and Marketing Director
Active Adult Community
10.2024 - Current
- Managed and led all phases of on-site operations including rent collections, invoice payments, budge management, communications, daily activities/events, manage
- Experienced and results-driven Senior Living Sales and Marketing Director with a proven record of exceeding occupancy and revenue goals.
- Expertise includes strategic marketing, relationship-building, and lead generation in independent living, assisted living, and memory care communities.
- Lead generation, referral source development, event planning, and conversion rate optimization.
- Prospecting, relationship-building, objection handling, and consultative sales.
- Achieved a record move-in rate by implementing personalized follow-up campaigns and streamlining the sales funnel.
- Spearheaded market-specific sales initiatives, resulting in increased revenue and community visibility.
Community Director
Active Adult Community
02.2023 - 10.2024
- Managed and led all phases of on-site operations including rent collections, invoice payments, budge management, communications, daily activities/events, manage vendors and maintenance teams.
- Hired, trained, developed, motivated and inspired a team.
- Achieve established budgeted financial and operational goals including revenue, occupancy and expense management.
- Monitor apartment availability, prospects and manage community member data.
- Achieve high community member satisfaction and retention.
- Ensured the community meets the company standards for show quality by daily inspecting and communicating to the community’s maintenance team members.
- Lead sales culture: meet sales goals by leading daily huddles, encouraging lead nurturing, impactful tours and authentic relationship building.
- Maintain a strong understanding of local competitors.
- Ensure an active community social media presence.
- Promote high-community member retention.
Social Media Sales and Marketing Consultant
12.2018 - 01.2023
- Established business development strategies.
- Captured new customers and launched new products.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Conducted marketing campaigns.
- Created and oversaw all marketing items, images, videos, emails etc.
Assistant Property Manager
Senior Living Community
02.2015 - 12.2018
- Hired, managed and trained staff, established and monitored goals, performance reviews and administered salaries.
- Reviewed resumes and applications for hiring process.
- Oriented new employees and facilitated onboarding process.
- Conducted inspections of property, building and equipment to identify maintenance concerns and manage repairs.
- Managed venders and operations for multiple departments.
- Processed security deposits and payments, oversaw delinquent accounts, AP/AR.
- Conduct resident and employee town hall meetings.
- Kept accurate records to adhere to city, state and healthcare regulations.
- Verified income and background check for applicants.
- Meet with sales team on strategies to increase revenue and occupancy.
- Collected, completed and processed lease applications.
- Created and submitted daily reports of active leads.
- Solved customer challenges, concerns and complaints.
- Coordinate external marketing, public relations and community outreach programs.
- Scheduled appointments to show marketed apartments.
- Generated leads for sales and rental properties through cold calling and referrals.
- Business development to generate leads and referrals.
- Utilize sales software systems and grow resident database.
- Community tours.
- Coordinate move in and move out process with residents and community.
- Used social media platforms for marketing.
- Listed apartments on multiple platforms.
Front Office Manager
Marriott
05.2013 - 02.2015
- Determined required job seeker qualification for potential interview by reviewing resume and application process.
- Hired, managed and trained staff, established and monitored goals, conducted performance reviews and administered salaries.
- Oriented hired employees, facilitating onboarding process and establishing position related requirements.
- Coached employees through day-to-day work and guest concerns.
- Managed front desk maintenance of client records and adhered to safety procedures to prevent data breaches and misuses.
- Oversaw front desk operations with eye for hotel reputation, staff productivity and operational efficacy.
- Resolved guest issues with friendly service.
- Oversaw fast-paced front desk operation and guest needs.
- Responded to telephone, email and in person guest inquiries regarding hotel information, reservations and concerns.
- Updated office procedures to increase efficacy and performance.
- Plan and implement team building exercises to maintain positive work environment.
- Oversaw quality control and Housekeeping to adhere to company standards.
Education
Associates Degree - Hospitality & Travel and Business Management
Bradford School of Business
Skills
- Microsoft Office
- FOSSE
- OneSource
- InTouch
- Entrata
- Yardi
- Sales Force
- Marketing Strategies
- Training Processes
- Budgeting
- Bluemoon
- Canva
- Meta Business Suite
- RingCentral
- One Day Video
References
- Mandy Gromley, (724)762-9488, m.l.gromley@gmail.com
- Ashleigh Richey, (317)489-1331, apage1989@gmail.com
- Glenda (Linda) Lopez, (561)702-1724, glendalopez0716@yahoo.com
- Jennifer Tussing, (240)575-8216, jennmtussing@hotmail.com
- Kylie Ward, (813)607-7739, comiskk@gmail.com
Personal Information
Title: Community Director
Timeline
Sales and Marketing Director
Active Adult Community
10.2024 - Current
Community Director
Active Adult Community
02.2023 - 10.2024
Social Media Sales and Marketing Consultant
12.2018 - 01.2023
Assistant Property Manager
Senior Living Community
02.2015 - 12.2018
Front Office Manager
Marriott
05.2013 - 02.2015
Associates Degree - Hospitality & Travel and Business Management
Bradford School of Business