Brandon Lacey

As a Strategic Account Executive, my primary responsibility was to drive growth throughout the South Carolina Midlands territory by:

• Maintaining a current run rating of 110% to goal, equivalent to a projected $748,000 in revenue. With an average service ticket of $3,000, this represents approximately 250 tickets at the current performance pace, supported by new account acquisition, strategic account expansion, and continued territory development.
• Built strong relationships with facility managers to support recurring service agreements.
• Coordinated service proposals, estimates, and follow-up communication for commercial refrigeration clients.
• Identified account growth opportunities through customer needs analysis and solution recommendations.
• Maintained account records and sales pipeline details in CRM systems for reporting accuracy.
• Delivered impactful presentations, showcasing product value propositions and compelling clients to take action.
• Negotiated contracts, ensuring long-term partnerships and mutually beneficial terms for both parties.

Managed multiple locations in the Columbia metropolitan area. Directed and developed the performances of 6 sales associates while monitoring KPI trends and developing growth initiatives.

• Increased new client account sales revenue by an average of 140% monthly. Generating $122,400 per month while keeping in alignment with the KPI quality sales metrics and producing over $1,468,800 in ARR.
• Negotiated and closed numerous transactions between B2B and public service agencies.
• Familiar with software tools, such as SalesForce, to develop successful sales pipelines
• Created growth opportunities by analyzing previous and current month upsell and cross-sell metrics
• Attended networking events to build relationships and identify sales opportunities.
• Coached team members and encouraged cross-selling techniques to help increase activity metrics and sales team productivity,
• Kept Opportunity-to-Win metrics above company average regularly, as well as converted numerous leads to sales-qualified opportunities
• Identified, hired and trained new team members to embrace best practices, procedures, and sales strategies, resulting in market leading rep scorecards
• Contacted clients after initial sale in efforts to keep Customer Churn Rate under 5%

Assisted in the development of sales associates. Collaborated with sales leadership to develop strategies which increased YOY gross profit earnings by an average of 5%. Additional responsibilities included:

• Identified customer needs, which facilitated solutions that exceeded expectations.
• Uncover cross-sell opportunities for additional product and services.
• Assisted sales team with completing customer transactions and managing customer concerns.
• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
• Trained new associates in successful sales and performance strategies.
• Analyzed sales data and quality performance forecasts to gain an understanding of measures needed to grow the business

As a Sales Associate, I am responsible for meeting and exceeding monthly and annual sales goals by converting sales leads and new prospects to paid users. As well, I:

• Met and exceeded assigned sales quotas by solving customer challenges and offering relevant products and services.
• Leveraged CRM tools such as SalesForce and OPUS, to collect, organize, and manage sales data and customer information.
• Provided positive first impressions to welcome existing, new, and potential customers.
• Engaged with customers to effectively build rapport and lasting relationships.