Experienced Healthcare Marketing Liaison with a proven track record of building and maintaining relationships with healthcare professionals, referral sources, and community organizations. Skilled in generating patient referrals, implementing effective marketing strategies, and promoting healthcare services to drive business growth. Strong understanding of healthcare regulations and compliance requirements. Excellent communication, networking, and relationship-building abilities. Proficient in data analysis, reporting, and strategic planning. Dedicated team player with a passion for improving patient care and advancing organizational goals.
Overview
12
12
years of professional experience
Work History
Marketing Liaison
Chrysalis Home health and Hospice
Friendswood, TX
09.2022 - Current
Relationship Building and Networking:
Develop and nurture relationships with healthcare professionals, including physicians, specialists, hospitals, clinics, and other healthcare providers.
Establish connections with referral sources such as case managers, social workers, discharge planners, and insurance companies to generate patient referrals.
Attend healthcare industry events, conferences, and networking opportunities to expand our professional network and promote our services.
Referral Management:
Serve as the primary point of contact for referral sources, responding to inquiries, providing information about our services, and facilitating the referral process.
Collaborate with internal teams, including admissions, clinical staff, and administrative personnel, to ensure seamless coordination of patient referrals and admissions.
Marketing and Promotion:
Develop and implement marketing strategies and campaigns to raise awareness of our healthcare services among target audiences, including patients, caregivers, and healthcare professionals.
Create marketing materials such as brochures, flyers, presentations, and digital content to effectively communicate our value proposition and service offerings.
Compliance and Regulations:
Ensure compliance with healthcare regulations, including HIPAA, Stark Law, and Anti-Kickback Statute, in all marketing and referral activities.
Stay updated on changes and developments in healthcare laws and regulations that may impact marketing practices and patient referrals.
Marketing Liaison
Sequoia Medical Practice
Woodlands, TX
03.2021 - 09.2022
Develop and nurture relationships with healthcare professionals, including physicians, specialists, hospitals, clinics, and other healthcare providers.
Establish connections with referral sources such as case managers, social workers, discharge planners, and insurance companies to generate patient referrals.
Attend healthcare industry events, conferences, and networking opportunities to expand our professional network and promote our services.
Serve as the primary point of contact for referral sources, responding to inquiries, providing information about our services, and facilitating the referral process.
Collaborate with internal teams, including admissions, clinical staff, and administrative personnel, to ensure seamless coordination of patient referrals and admissions.
Care Coordinator
Sequoia Medical Practice
Woodlands
03.2021 - 09.2022
Sent out referrals to specialist's office, conducted and followed up with preauthorization for care needed as well as medications needing authorizations
Complied with HIPPA and OSHA compliance
Obtained medical and medication history
Called insurance companies for patients to obtain benefits and precertification
Maintained medical records for patient's, updated charts, composed invoices and accepted co-payments.
Maintained a database of referral information and tracked referrals received and sent out.
Provided timely follow up on all outstanding referrals ensuring they are completed within required timelines.
Communicated with patients regarding their referral status, providing updates when necessary.
Account Manager at Dedicated Home Health Care, Reliance Hospice and Valley Pacific HospiceAccount Manager at Dedicated Home Health Care, Reliance Hospice and Valley Pacific Hospice