Brandon Rosenblatt
New York
Summary
High-performing marketing and sales professional with 5+ years of experience driving revenue growth and expanding retail accounts in competitive markets. Known for exceeding targets, building strong relationships with key accounts, and executing high-impact brand activations. Combines hands-on execution with strategic thinking to maximize performance, scale results, and drive revenue.
Overview
11
11
years of professional experience
Work History
Retail Activation Specialist
Greenhouse Agency
Manhattan & Bronx
09.2023 - Current
- Developed and executed retail activation strategies across Manhattan and Bronx territory, driving product visibility and sales growth across key accounts
- Secured and implemented high-impact in-store displays and merchandising initiatives, increasing brand presence and supporting strong case volume performance
- Led rollout of Mexican Coca-Cola across territory, securing new placements and expanding distribution across retail accounts
- Maintained consistent coverage of a high-volume territory, strengthening relationships with store managers and identifying opportunities for new placements and promotions
- Partnered with Coca-Cola Account Managers to execute coordinated marketing initiatives and expand product placements across retail locations
- Executed large-scale sampling events and in-store promotions, consistently meeting or exceeding performance targets in a competitive market
- Consistently met or exceeded KPIs for display execution, product placement, and in-store activation across territory
- Analyzed sales performance and in-store execution to identify growth opportunities and optimize activation strategies
Brand Ambassador
GT's Living Foods
New York, NY
07.2024 - Current
- Executed in-store demos and sampling activations to drive product trial, increase sales, and strengthen brand presence across retail locations
- Played a key role in introducing new product lines to the NYC market, driving awareness and trial through targeted demos and activations
- Engaged directly with consumers to educate on product benefits, influencing purchasing decisions and increasing conversion
- Collaborated with team members to execute brand activations and events in high-traffic retail and community environments
- Built relationships with store staff and customers to support product visibility and repeat sales
- Represented brand consistently across all activations, delivering high-quality consumer experiences aligned with brand standards
Smartwater/ Vitaminwater Field Marketing Lead
Greenhouse Agency
03.2023 - 09.2023
- Led execution of brand activations, sampling events, and community marketing initiatives, driving brand visibility across target demographics
- Recruited, trained, and managed a team of brand ambassadors, overseeing scheduling, performance, and execution quality
- Identified and secured high-impact event opportunities aligned with brand strategy, increasing consumer engagement and trial
- Managed end-to-end event logistics including planning, setup, execution, and breakdown across multiple concurrent activations
- Built and maintained relationships with key community partners and event organizers to expand brand presence and long-term opportunities
- Oversaw product inventory, storage, and distribution logistics, ensuring consistent product availability across events
- Collaborated with regional leadership to align weekly priorities and optimize execution across territory
- Produced detailed event recaps and performance reports, providing insights to improve future activationsLed execution of brand activations, sampling events, and community marketing initiatives, driving brand visibility across target demographics
- Recruited, trained, and managed a team of brand ambassadors, overseeing scheduling, performance, and execution quality
- Identified and secured high-impact event opportunities aligned with brand strategy, increasing consumer engagement and trial
- Managed end-to-end event logistics including planning, setup, execution, and breakdown across multiple concurrent activations
- Built and maintained relationships with key community partners and event organizers to expand brand presence and long-term opportunities
- Oversaw product inventory, storage, and distribution logistics, ensuring consistent product availability across events
- Collaborated with regional leadership to align weekly priorities and optimize execution across territory
- Produced detailed event recaps and performance reports, providing insights to improve future activations
Smartwater/ Vitaminwater Brand Ambassador
JBC Field
06.2022 - 03.2023
- Executed large-scale brand activations and event-based sampling initiatives, driving product trial and increasing brand visibility across target markets
- Independently managed activations and events, overseeing setup, execution, and breakdown without direct supervision
- Engaged directly with consumers to educate on product benefits and influence brand perception and product trial
- Identified and participated in high-impact events aligned with target demographics to maximize brand exposure
- Maintained and organized product inventory and storage operations, ensuring efficient event preparation and execution
- Represented brand across diverse environments, delivering consistent messaging and high-quality consumer experiences
Student Marketeer Captain
Red Bull North America
05.2019 - 06.2022
- Led a team of student marketeers, serving as liaison between Brand Marketing Specialist and team to ensure smooth execution of campus activations
- Developed and managed team schedules, coordinating coverage across multiple activations and campus initiatives
- Supported logistical planning and execution of brand activations, ensuring alignment with marketing objectives
- Trained and guided team members on brand standards, activation execution, and consumer engagement strategies
- Maintained day-to-day operational coordination across team activities to ensure consistent execution and performance
Student Marketeer
Red Bull North America
01.2018 - 06.2022
- Executed high-volume guerilla sampling initiatives, driving product trial and brand awareness across campus
- Supported brand activations and events through sampling, consumer engagement, and on-site execution
- Conducted targeted “seeding” initiatives to discreetly introduce products and build organic brand awareness within key campus groups
- Identified and shared opportunities for campus activations and events to expand brand presence
- Engaged directly with consumers to educate on product benefits and reinforce brand identity
- Contributed to strong campus brand presence through consistent execution of high-impact sampling and engagement strategies
- Collaborated with teams to execute marketing strategies for product launches and campaigns.
Group Leader
Mosholu Montefiore Community Center
09.2015 - 03.2020
- Supervised and engaged a group of 25–30 children (K–5), maintaining a structured and safe after-school environment
- Organized and led daily activities including homework support, games, and group lessons to promote engagement and development
- Facilitated indoor and outdoor group activities, encouraging participation, teamwork, and social interaction
- Provided homework assistance and individualized support to students to reinforce learning and completion of assignments
- Maintained a safe and structured environment while managing behavior and engagement across a diverse group of students
Education
Bachelor of Arts - Communication Studies
Baruch College
05-2023
Associates Degree - Liberal Arts and Sciences
Westchester Community College
05-2018
New York State Regents Diploma - undefined
New Rochelle High School
06-2015
Skills
- Territory Management
- Budget Management
- Sales Strategy Revenue Growth
- Brand Activation Event Marketing
- Leadership
- Client Relationship Building
- Excel (reporting and data tracking)
- Recruitment Training
- Project Management
- Business development
- Retail Activation
- Account Expansion
Languages
English
Spanish
Italian
Timeline
Brand Ambassador
GT's Living Foods
07.2024 - Current
Retail Activation Specialist
Greenhouse Agency
09.2023 - Current
Smartwater/ Vitaminwater Field Marketing Lead
Greenhouse Agency
03.2023 - 09.2023
Smartwater/ Vitaminwater Brand Ambassador
JBC Field
06.2022 - 03.2023
Student Marketeer Captain
Red Bull North America
05.2019 - 06.2022
Student Marketeer
Red Bull North America
01.2018 - 06.2022
Group Leader
Mosholu Montefiore Community Center
09.2015 - 03.2020
Associates Degree - Liberal Arts and Sciences
Westchester Community College
New York State Regents Diploma - undefined
New Rochelle High School
Bachelor of Arts - Communication Studies
Baruch College