Brandon Watts
Summary
Dynamic Senior Sales Manager with over 15 years of proven expertise in B2B sales environments, excelling in strategic sales leadership and operational excellence. Demonstrated success in scaling sales operations, fostering high-velocity sales teams, and driving significant revenue growth within the consumer packaged goods sector. Known for a data-driven approach to sales strategy and a commitment to exceeding quotas through leadership, innovation, and operational efficiency. Adept at cross-functional collaboration, market analysis, and CRM tools. Proven hunter and leader, ready to lead a team of business development representatives across multiple states to achieve outstanding results.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Sales Market Manager
Talking Rain Beverage Company
09.2022 - Current
- Spearheaded a strategy that increased annual sales to $25 million, achieving a 6% year-over-year growth
- Led a seamless transition of a key DSD partner, underpinning operational excellence and timely execution
- Directed and coached a 2 person team focused on expanding sales within local and regional chains, with a major emphasis on convenience stores, consistently exceeding sales quotas and fostering a culture of success and accountability.
- Increased market share by identifying and capitalizing on emerging market trends.
- Streamlined internal processes, enhancing operational efficiency and reducing costs.
Director of Sales and Operations (contract)
Mountains Walking & New Hokkaido Brewing
02.2021 - 09.2022
- Managed a team of 10 Sales and Operations individuals, opening 8 new states in the US and entering the international scene by opening 5 new countries
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Led the team in identifying inefficiencies within the Go-To-Market strategy, allowing the company to become more competitively aligned with pricing, leading to a 17% increase in outlets within the brewery's home state of MT.
Owner
Brandon Watts Consulting
01.2018 - 09.2022
- Established and led a consulting practice, delivering strategic sales solutions to CPG companies, enhancing their market presence and revenue streams significantly
- Instrumental in expanding Brew Export's international footprint, driving a substantial increase in sales volumes across key Asian markets
- Built, led, and coached clients' sales teams, fostering skill development and implementing effective sales strategies to drive performance and achieve business objectives.
- Companies worked it include Pasteur Street Brewing, Mountains Walking Brewing, Durango Brewing & Joseph James Brewing.
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
Sales and Project Manager
To Ol Beer
03.2018 - 02.2021
- Managed a small team across the US, Canada, and Mexico, working directly with import partners to increase sales outlets
- Collaborated with the team to increase outlets selling by an average of 35% per year.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
CEO/ Export Sales Manager (contract)
Pasteur Street Brewing
02.2017 - 03.2018
- Directed global sales, expanding the export business and achieving a 35% increase in sales volume, while successfully launching three new taprooms
- Led a team 25 direct reports across Vietnam with a direct-to-retailer model, opening over 200 outlets in a new market for craft beer.
- Achieved company growth by implementing strategic plans and streamlining operations.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
- Established new revenue streams by identifying market opportunities and launching innovative products or services.
Regional Sales & Market Manager
Founders Brewing Company
03.2014 - 02.2016
- Drove an 80% market growth within two years through effective sales strategies and operational improvements with a team.
- Managed and developed a team of 3 Business Development Reps, enhancing their skills and performance.
- Increased market share by identifying and capitalizing on emerging market trends.
- Streamlined internal processes, enhancing operational efficiency and reducing costs.
Craft Brand Manager
Long Beverage Distribution
01.2010 - 03.2014
- Managed multiple craft brewery brands with a team, resulting in a 30% increase in sales volume and significantly broadening the market reach.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
Education
High School Diploma -
Apex High School
Apex, NC06.2003
Skills
- B2B Sales & Account Management
- Data-Driven Sales Strategy
- Relationship Building & Client Retention
- Sales CRM Tools (HubSpot, Salesforce)
- CRM and BI Solutions Expertise
- Revenue Growth & Profit Maximization
- High-Velocity Team Management
- Cross-Functional Collaboration
- Sales Forecasting & Market Penetration
- New product launch
- Client Relations
- Sales operations
Certification
Level 2 Cicerone Certification
Affiliations
- The Illuminator's
Timeline
Sales Market Manager
Talking Rain Beverage Company
09.2022 - Current
Director of Sales and Operations (contract)
Mountains Walking & New Hokkaido Brewing
02.2021 - 09.2022
Sales and Project Manager
To Ol Beer
03.2018 - 02.2021
Owner
Brandon Watts Consulting
01.2018 - 09.2022
CEO/ Export Sales Manager (contract)
Pasteur Street Brewing
02.2017 - 03.2018
Regional Sales & Market Manager
Founders Brewing Company
03.2014 - 02.2016
Craft Brand Manager
Long Beverage Distribution
01.2010 - 03.2014
High School Diploma -
Apex High School
Level 2 Cicerone Certification
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