Brannen Guthrie
Provo,UT
Summary
Dynamic sales leader with a proven track record at Liberty Mutual, excelling in lead generation and customer relationship management. Demonstrated expertise in developing innovative sales strategies that achieve significant growth and enhance team performance. Proficient in contract negotiation and building long-term client relationships, driving business success through strategic planning and execution. Aiming to leverage these skills to further elevate organizational sales performance.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Executive Sales Agent
Liberty Mutual / Comparion
05.2020 - Current
- Generated leads for Home, Auto, Life and specialty services insurance policies.
- Expanded network by connecting with prominent industry professionals and referral sources.
- Developed unique marketing strategies under comprehensive business requirements.
- Established and nurtured relationships with community businesses, extending insurance coverage.
- Developed strategies to enhance customer service quality.
- Participated in trade shows and other events to promote our products and services.
- Generated leads through cold calling, online searches, and referrals from existing clients.
- Identified opportunities for cross-selling additional products and services.
Agency Owner
Guthrie Insurance
08.2017 - 02.2020
- Hired and trained a team of 5 insurance agents.
- Marketed a range of insurance options, including residential and commercial policies.
- Completed a specialized marketing training course.
- Managed business operations including lead generation, budgets, marketing, sales, and service.
- Utilized interpersonal skills to assess and understand client objectives.
- Created effective business plans to focus strategic decisions on long-term objectives.
- Developed innovative solutions for client challenges by leveraging available resources.
- Negotiated contracts with vendors ensuring favorable terms while still maintaining quality services.
Insurance Agent
Farm Bureau Financial Services
05.2014 - 06.2017
- Sold residential and commercial insurance as well as Life and health insurance.
- Work cold leads.
- Began learning about Online marketing.
- Marketed at events and conferences.
- Developed and implemented comprehensive insurance plans for clients according to their individual needs.
- Processed payments received from clients promptly according to established procedures.
- Conducted telephone appointments with prospective clients to build rapport and sell insurance services.
- Conducted in-home and group presentations to provide detailed explanations of policy guidelines and benefits to clients and families.
- Strategized long-term business objectives by assessing customer feedback for direction on process improvements.
Telesales Director
Burns and McBride
Provo, Utah
06.2010 - 04.2014
- Achieved sales growth of 17% while reducing costs.
- Established methods to decrease customer acquisition expenses.
- Reported directly to and worked closely with the CEO.
- Organized competitions between telesales agents in order to motivate them towards achieving goals.
- Monitored and evaluated agent performance, providing feedback and guidance when necessary.
- Led aggressive prospecting, cold calling and networking to enhance lead generation.
- Developed scripts for telesales agents to use when speaking to potential customers.
- Assisted with recruiting new telesales agents, conducting interviews and selecting successful candidates.
Director of Accounts / Call Center Manager
Circlepix.com
Springville, Utah
10.2005 - 04.2010
- Created strategic plans that enhanced engagement.
- Collaborated with accounts to enhance online marketing.
- Implemented targeted training sessions resulting in an average sales growth of 28% for account representatives.
- Managed client presentations and finalized agreements through effective negotiation.
- Oversaw 450+ broker accounts and 15 employees.
- Developed an all-inclusive course to certify employees in sales techniques.
- Elevated team efficiency, achieving a 63% improvement during the initial three months.
- Formulated plans to boost workflow efficiency and decrease expenditures.
- Increased up-selling by 84% and first contact sales by 64%.
- Responsible for managing our 'new program implementation' goal.
Owner/ Director of Admissions
4 The Youth Inc.
Pleasant Grove, Utah
10.1994 - 05.2005
- Examined well-being and emotional status of children entering the program.
- Developed a behavioral level system at Proctor homes and initiated independent living programs with local businesses.
- Authored RFP negotiating prices, enhancing Medicare funds.
- Collaborated with County Commissioners for property rezoning to ensure state custody kids received necessary care.
- Facilitated outreach efforts that extended assistance to children in Utah, California, Arizona, New Mexico, Colorado and Wyoming.
Education
Bachelor of Arts - Secondary Education
Utah Valley University
Orem, UT12-2012
Skills
- Lead generation
- Customer relationship management
- Insurance policy sales
- Market analysis
- Contract negotiation
- Sales strategy development
- Team leadership
- Employee training
- Business operations management
- Problem solving
- Relationship building
- Business management
- Improve performance
- Business strategy
- Customer service management
- Customer retention
- Sales strategies
Certification
- Life and Health
- P&C
Affiliations
- 5 daughters and 1 son
- State athletic and academic honors
- Athletic Scholarship to D1 schools
Accomplishments
- Several Employee of the Month
- 3 time winner Employee of the year
- Sales leader award for month, quarter and year
References
References available upon request.
Timeline
Executive Sales Agent
Liberty Mutual / Comparion
05.2020 - Current
Agency Owner
Guthrie Insurance
08.2017 - 02.2020
Insurance Agent
Farm Bureau Financial Services
05.2014 - 06.2017
Telesales Director
Burns and McBride
06.2010 - 04.2014
Director of Accounts / Call Center Manager
Circlepix.com
10.2005 - 04.2010
Owner/ Director of Admissions
4 The Youth Inc.
10.1994 - 05.2005
Bachelor of Arts - Secondary Education
Utah Valley University