Breanna Alexander
Marketing Manager
Newbury,MA
Summary
Develop and optimize marketing campaigns to strengthen promotional strategies. Well-versed in overseeing marketing collateral creation over five year career in field. Highly organized and conscientious marketing manager with excellent communication and leadership skills.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Marketing and Retail Manager
Pretty Poppy
Newburyport, MA
12.2017 - Current
- Increased sales and brand exposure by developing social media pages, maintaining content and optimizing target audience reach.
- Captured new customers by optimizing business strategies, launching social media and introducing new products to diversify offerings.
- Modeled, photographed and videoed all new inventory upon arrival via social media platforms.
- Conducted weekly "Live" videos via Facebook and Instagram showcasing new inventory and fashion trends.
- Researched fashion trends by attending AmericasMart Trade Shows, following social media culture, and reading current fashion articles.
- Developed and maintained website via Shopify.
- Built and strengthened strategic relationships with vendors, local businesses and leading industry partners.
- Generated sales through effective networking and marketing strategies to grow new business and increase productivity.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Developed insights on marketing campaigns to assess performance against goals.
- Prepared daily work schedules for and assigned tasks to 10+ employees and enforced company policy.
- Tracked and analyzed sales and customer trends in order to maximize sales revenue.
Marketing Manager
Massachusetts Farmers & Wineries Association
Newburyport, MA
04.2016 - 03.2020
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Promoted special events that showcased wineries products.
Education
Bachelor of Science - Marketing
Salem State University
Salem, MA 09.2008 - 05.2011
Associate of Science - Business Management
Marian Court College
Swampscott, MA 09.2006 - 05.2008
Skills
Staff Management
Public and Media Relations
Campaign management
Brand development
Marketing and advertising
Excellent Communication
Accomplishments
Achieved 106% Sales growth end of fiscal 2022 by implementing proficient use of Adobe Creative Suite, Google Analytics, Meta Business Suite, Shopify, Social Media Advertising Platforms.
Timeline
Marketing and Retail Manager
Pretty Poppy
12.2017 - Current
Marketing Manager
Massachusetts Farmers & Wineries Association
04.2016 - 03.2020
Bachelor of Science - Marketing
Salem State University
09.2008 - 05.2011
Associate of Science - Business Management
Marian Court College
09.2006 - 05.2008