Breanna Caliver
Scottsdale,AZ
Summary
Multi-talented Marketing Consultant with expertise in gaining deep understanding of marketing goals to drive profitability. Successful at combining strong media mix, targeted messages and eye-catching marketing materials to enhance ROI. Expert at leveraging social media to enhance marketing campaigns.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Assistant
Marketing Empire Group
Temecula, CA
01.2023 - 02.2024
- Maintained the company's website by updating content regularly using WordPress CMS.
- Compiled reports on marketing performance metrics to track progress against objectives.
- Organized promotional events, including scheduling speakers and coordinating activities.
Marketing Consultant
Aspirant Consulting
Pittsburgh, PA
03.2022 - 12.2022
- Planned and executed events to promote brand awareness and loyalty.
- Monitored analytics tools such as Google Analytics to analyze website performance metrics.
- Conducted market research to identify new opportunities for product development.
- Partnered with advertising agencies to develop promotional materials that aligned with corporate objectives.
Marketing Intern
Global Connections®
San Francisco, CA
01.2020 - 12.2021
- Collaborated with designers on creating visuals for campaigns.
- Organized promotional events such as webinars, conferences, and trade shows.
- Created and executed social media strategies to increase customer engagement.
- Developed strategic plans for launching new products or services into the market.
- Prepared presentations summarizing research findings.
Retail Sales Associate
JCPenney
Tempe, AZ
07.2016 - 01.2018
- Assisted in training new employees on proper use of equipment and safety protocols.
- Inspected purchased items for defects before handing them over to customers.
- Offered suggestions for additional items that may be of interest to customers.
- Organized displays to attract customers and promote sales.
- Promoted special offers and discounts to encourage additional purchases.
Education
Bachelor of Arts - Business Communications
Arizona State University
Tempe, AZ12-2022
Skills
- Inbound Marketing
- SEO Strategies
- Analyzing data
- Campaign Development
- Brand Messaging
- Customer Segmentation
- Competitive Analysis
Certification
- Business Analytics certificate
- Human Resources certificate
Accomplishments
- Deans List 2018-2022
- 3.8 GPA
- 2014-2016 Honor Roll
Timeline
Marketing Assistant
Marketing Empire Group
01.2023 - 02.2024
Marketing Consultant
Aspirant Consulting
03.2022 - 12.2022
Marketing Intern
Global Connections®
01.2020 - 12.2021
Retail Sales Associate
JCPenney
07.2016 - 01.2018
Bachelor of Arts - Business Communications
Arizona State University
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