Brenda Garcia

• Lead and directly manage a team of 7 sales associates, overseeing their performance, development, and day-to-day operations.
• Recruit, train, and onboard new team members in alignment with Gucci's brand values and customer service excellence.
• Monitor and drive key performance indicators (KPIs), using data to optimize productivity and sales outcomes.
• Maintain strong inventory control and stock management across departments to ensure availability and efficiency.
• Act as the In-Store Education Ambassador, organizing and delivering regular training sessions on product knowledge, brand storytelling, and customer experience.
• Take ownership of the Men's Ready-to-Wear and Men's Shoes categories, ensuring merchandising standards, stock health, and sales performance are consistently met.
• Collaborate with cross-functional partners to execute floor sets, product launches, and store initiatives.
• Foster a client-first culture by leading through example, delivering exceptional service, and developing team members' clienteling skills.

• Worked across national makeup events, product launches, and in-store brand activations as a liaison between leading cosmetic brands and major retailers including Sephora, Ulta, Macy's, Dillard's, and Nordstrom.
• Supported luxury beauty brands with setup, execution, and breakdown of high-traffic events, driving visibility and sales performance.
• Collaborated with brand education and visual teams to ensure flawless execution of seasonal Gift With Purchase (GWP) programs, product features, and promotional launches.
• Acted as a key support for merchandising, ensuring visual guidelines were followed and displays were optimized to reflect brand identity and customer engagement.
• Trained and mentored new hires and part-time event staff on product knowledge, brand history, service standards, and selling techniques to ensure a consistent and luxury-level customer experience.
• Delivered on-the-floor education to retail partner staff to increase confidence and product sell-through across skincare, makeup, and fragrance categories.
• Participated in launch events for new product lines, supporting lead artists and brand executives in building excitement and client outreach.
• Contributed to achieving aggressive sales goals during event activations, while reinforcing long-term customer loyalty through clienteling and education.
• Served as a brand ambassador across multiple doors, adapting quickly to store cultures and ensuring seamless communication between corporate brand teams and in-store retail partners.
• Supported store leadership and brand managers with operational needs, staffing coordination, and post-event recaps.
• Maintained professionalism, brand consistency, and a passion for beauty and fashion trends in all client-facing experiences.

• Managed day-to-day operations across multiple regions, ensuring seamless execution of logistics, team performance, and customer satisfaction.
• Oversaw and supported a team of employees, managing scheduling, timesheets, task completion, and daily performance.
• Delivered consistent coaching and performance feedback to staff while tracking KPIs and maintaining operational efficiency.
• Served as a key liaison with senior leadership, creating and presenting reports, identifying challenges, and implementing strategic solutions.
• Maintained all client communications via Intercom, providing high-level support and solving real-time customer issues.
• Handled all insurance claim submissions, tracking, and follow-up for packages shipped through the Dropit App.
• Built and maintained B2B partnerships, onboarding new retail brands to the app and promoting hands-free shopping solutions.
• Established and managed concierge relationships, coordinating package deliveries to hotel bell desks throughout Las Vegas.
• Rolled out curbside pickup and hands-free shopping services in collaboration with partnered Simon Property Group locations.
• Oversaw regional logistics including payroll approvals, timekeeping, FedEx account management, and operational escalations.
• Led client experience initiatives focused on service excellence, reliability, and convenience across all touchpoints.

• Partnered with the Regional Manager and implementation team to launch new Dropit sites across Las Vegas.
• Led onboarding, training, and activation of retail partners, maintaining strong, ongoing relationships to ensure service excellence.
• Managed day-to-day operations on-site, serving as the primary point of contact for retailers, customers, and mall management.
• Supervised the Dropit Ambassador team, overseeing shift scheduling, training, mentorship, and employee engagement.
• Handled all aspects of customer service, responding to inquiries from users, retailers, and mall teams via Intercom and phone support.
• Coordinated with delivery providers and hotel partners to ensure seamless package dispatch and timely delivery to bell desks or customer locations.
• Managed package dispatch logistics, assigning deliveries to drivers based on time windows and tracking completion.
• Reported regularly to HQ with updates on site progress, operational challenges, and customer insights.
• Took a leadership role in executing special events, workshops, and marketing activations to drive awareness and service usage.
• Created and managed in-store pop-up events to enhance visibility and customer engagement.
• Recruited and staffed Dropit teams across all Las Vegas sites, ensuring coverage and service quality.
• Brainstormed and implemented promotional strategies aligned with major Las Vegas conventions and events to drive foot traffic and boost partner sales.
• Provided on-the-ground support by assuming ambassador duties as needed during peak times.

• Achieved and maintained individual and team sales goals by leading with a performance-driven mindset.
• Delivered exceptional customer service and created a professional, elevated in-store experience for all clients.
• Developed and executed strategies focused on client retention, clienteling, and acquisition of new clientele.
• Conducted individual performance evaluations and feedback sessions to support growth and accountability.
• Attended and contributed to manager meetings, aligning team performance with overall business objectives.
• Maintained deep product knowledge and awareness of fashion trends; ensured all associates were trained and informed.
• Actively coached and mentored team members, reinforcing brand policies, procedures, and developmental goals.
• Fostered a positive and collaborative team culture grounded in trust, high performance, and brand excellence.
• Led by example on the sales floor, engaging with clients and supporting team efforts in meeting goals.
• Recruited, trained, and onboarded new team members, ensuring alignment with brand values and service standards.
• Managed scheduling and labor allocation to meet operational needs and optimize payroll efficiency.
• Oversaw store operations, visual merchandising, and brand representation, ensuring alignment with luxury standards.

• Consistently met and exceeded shop-in-shop sales targets by applying Michael Kors' selling strategies and delivering an exceptional customer experience.
• Took full ownership of business performance, tracking daily, weekly, and monthly KPIs to ensure goals were met or surpassed.
• Motivated and empowered retail partner selling specialists to achieve sales and productivity targets through ongoing coaching and performance tracking.
• Monitored best- and worst-selling items to drive full-price sales and optimize inventory.
• Proactively communicated product and inventory needs to appropriate stakeholders to support sales performance.
• Conducted regular product knowledge and seasonal trainings for retail partner sales managers, selling specialists, and associates.

Lancôme – Dillard’s Locations (Multiple Stores)

Part-Time Sales Associate at Macy’s → Sales Director at Lancôme

• Began as a part-time sales associate at Macy’s and quickly advanced to Sales Director for Lancôme across four Dillard’s locations, demonstrating exceptional leadership and dedication to brand growth.
• Managed Lancôme business operations across multiple stores, driving retail sales, training excellence, and superior brand representation.
• Led teams to exceed sales goals through strategic planning, coaching, and the execution of impactful promotional events.
• Oversaw daily operations including scheduling, performance tracking, training, and counter visual merchandising aligned with Lancôme’s brand standards.
• Maintained deep knowledge of product lines, seasonal promotions, and industry trends to train and certify Beauty Advisors, ensuring best-in-class service.
• Conducted 'Lancôme on Location' educational sessions and seasonal kickoff trainings to elevate team expertise and drive incremental sales.
• Planned and executed high-impact events such as the Downtown Summerlin Grand Opening (#1 counter for three days), masterclasses, luxury spa experiences, and St. Jude Génifique Day featuring Mickey Williams.
• Served as resident makeup artist for galas, product launches, and corporate initiatives, enhancing brand visibility and client engagement.
• Cultivated strong relationships with store leadership, district merchants, and corporate partners to identify growth opportunities and align with strategic goals.
• Set and tracked Gift With Purchase (GWP) goals, coached teams on presell strategies, and consistently exceeded targets.
• Recruited, mentored, and developed high-performing teams to deliver elevated customer service, foster client loyalty, and maximize sales potential.