Desired Job Title
Director of OperationsSenior Regional DirectorWork Type
Full TimePart TimeContract WorkGig WorkConsultingVolunteerSeasonal WorkLocation Preference
RemoteHybridLocation: Austin, Texas
Open to relocation: Yes
Open To Work
Brenda Goodlin
Austin,Texas
Work Preference
Summary
Results-oriented leader with 20 years in property management, adept at driving growth across 13 states. Expertise in rebranding distressed assets to enhance market appeal and value. Skilled in marketing strategies for new construction lease-ups, consistently surpassing goals and aligning with pro forma expectations. Strong financial acumen supports market trend analysis and investment strategy optimization, driving profitable property turnarounds.
Overview
21
21
years of professional experience
Work History
Senior Regional Manager
Roers Companies
Austin, Texas
04.2023 - 06.2026
- Overseeing and monitoring the operational and financial performance of 12 new construction lease up properties within 3 states averaging 3,600 units
- Expanded Texas Region by establishing 2,126 new units online through new construction, marketing, leasing, and development, ensuring all sites met proforma expectations.
- Achieved 99.47% score on NSPIRE inspection to convert a construction loan to permanent financing
- Implemented and managed operations team across Minnesota, Wisconsin, Texas, Arizona, South Dakota, North Dakota, Colorado, and Utah, enhancing regional coverage and service.
- Led two successful rehab syndications: Houston 247 units with $58.7 million renovations and San Antonio 324 units with $46.2 million renovations.
Regional Manager
Atlantic Housing Foundation
Denton/Huntsville, Texas
05.2019 - 03.2022
- Launched training program to implement innovative marketing strategies, exceeding performance targets for 2,432 beds in student housing portfolio during pandemic
- Portfolio of 2,500+ units of market, affordable and new construction lease up, and 4 student housing properties totaling 3,720 units
- Maintained average Google review rating of 4.0+, strengthening reputation management and online presence
Senior Regional Manager
Premier Property Management
St. Louis, Missouri
04.2014 - 03.2019
- Accountable for a portfolio consisting of conventional, LIHTC, new construction lease up and student housing properties totaling a little under 5k units
- Evaluated financial performance and seasonal trends to identify issues, implementing targeted solutions that enhanced portfolio stability.
- Optimized annual budgets to exceed property goals.
- Evaluated financial performance and seasonal trends to identify problems and implemented solutions.
- Developed and executed new development lease up marketing strategies, driving traffic to properties and increasing visibility.
- Analyze traffic reports, shop reports, weekly summaries, and online marketing to maximize property’s performance by increasing closing ratio for onsite staff.
Regional Manager
Stewart Properties
St. Louis, Missouri
04.2009 - 03.2014
- Oversaw operations for affordable and market communities in Missouri and Illinois.
- Through continuing education, trained all properties on LIHTC compliance.
- Navigated economic challenges through targeted marketing, comprehensive training, and exceptional customer service.
- A a firm believer that you are only as good as your team. With the leadership skills I have acquired over the years, I believe “our team” exceeded the owner’s goals and expectations.
Regional Manager
AIL
Dover, Delaware
06.2005 - 01.2008
- Executed benefits programs for union workers across Delaware, enhancing worker satisfaction and engagement.
- Recognized as Producer of the Month within two months, highlighting exceptional performance.
- Received National Award in the third month, leading to promotion as Regional Manager due to excellence.
- Recruited and trained new employees, fostering team building skills that contributed to overall team success.
Education
Associate of Arts -
Collin Corporate College
Plano, TXSkills
- Staff training
- Team coordination
- Operational efficiency
- Data-driven decision making
- Sales strategy
- Pricing strategy
- Data-driven decisions
- Collaboration
- Team leadership
- Team leadership
- Teamwork and collaboration
- Team collaboration
- Problem resolution
- Problem-solving
- Complex Problem-solving
- Analytical thinking
- Conflict resolution
- Goal setting
- Relationship building
- Complex problem-solving
- Coaching and mentoring
- Business analysis
- P&L management
- Market analysis
- Revenue optimization
- Cross-functional team coordination
- Self motivation
- Budget management
- Idea development and brainstorming
- Performance reviewing
- Negotiation
- Revenue growth
- Decision-making
- Capital improvement management
- Vendor agreement negotiation
- Operations management
Accomplishments
- Occupancy 10.4% above physical market in student housing
- Maximizing revenue and controlling expenses resulting in NOI $115k above budget
- Within 2-year period, there is an increase in rents of $170K across portfolios
- Successfully rebranded distressed assets, significantly enhancing their market appeal and value.
- With my strong financial background, I’ve been able to analyze market trends, optimize investment strategies, and drive profitable property turnarounds
Timeline
Senior Regional Manager
Roers Companies
04.2023 - 06.2026
Regional Manager
Atlantic Housing Foundation
05.2019 - 03.2022
Senior Regional Manager
Premier Property Management
04.2014 - 03.2019
Regional Manager
Stewart Properties
04.2009 - 03.2014
Regional Manager
AIL
06.2005 - 01.2008
Associate of Arts -
Collin Corporate College