Brendan Keough

-Responsible for enrolling dealer principals, general managers, and franchise owners on a contract basis.

-Increased F&I revenue for over 8 stores by over 240% year over year.

-Increased products per deal by 180% average across 8 stores year over year.

-Add new protection products, menu selling software, and everything F&I related.

-Numbers available upon request.

• Strategically work with desk to maximize gross profit while staying within bank/CU guidelines.
• Customer interview at sales desk to cater to clients' driving habits & hold gross.
• Menu selling Ford Protect VSC/Gap/Maintenance/Tirecare/Surface Protect & Lojack (previously JMNA) using Maximtrak (previously Darwin) with a consultative approach.
• Consistent top performer, exceeding payplan benchmarks & personal goals month after month.
• Always at or above 60% VSC & a $2200 PVR.
• ESign customers inside and outside of dealership with Connect CDK & eContracting through RouteOne and CUDL.
• Keep a tight CIT with no contracts in transit exceeding 3 days max.
• Utilize CUDL to stay competitive, convert cash customers, and convert current CUDL CU customers with checks already made.
• Approach rejection in a conversational manner as opposed to a defensive/aggressive one to maximize every opportunity to upsell.
• Numbers available upon request.

• Gurnee Volkswagen, Bob Rohrman
• Work with desk to structure deals to identify the best lender for approval and max profit.
• Consistently in 15% highest PVR and PPU numbers of the dealership group.
• Menu selling consultative approach to maximize product penetration.
• Subprime Expert
• E Contracting
• Leasing
• Numbers available upon request.

• Implemented an onsite BDC department on a 6 month contract.
• The volume increased drastically after 90 days where the store needed another finance manager.
• The DP asked if I would fill the open chair if he sent me to finance school in Jupiter, FL.
• I agreed to this, and was the best decision I could have ever made.
• I genuinely enjoy everything about the Finance Manager position.
• Responsibilities:
• Upsell all products available and pitch 100% of them 100% of the time.
• Menu Selling with Darwin.
• Consultative approach to ease customers anxiety and genuinely look out for their best interest while maximizing PVR and PPU.
• Consistent top performer, hitting every benchmark available to max out pay-plan.
• Process oriented.
• Numbers available upon request.

• Company Overview: Independent used car dealership.
• Reported directly to the Dealer Principal.
• Instituted a massive culture change(badly needed)
• Raised volume 20% within 60 days instituting Sub Prime and Service Drive processes.
• Raised Gross PVR $900 within 90 days through the Subprime Department.
• Instituted Bad Credit/Subprime Leads Process to maximize the Subprime Department.
• GSM responsibilities:
• Customer satisfaction & customer retention.
• Desk, Structure deals within lenders guidelines to maximize best callback.
• Recruit, retain & train staff.
• Maintain CSI of 990.
• Consistently maintained minimum of 110% KPI new car objective.
• Instituted Service Drive Sales Process raising volume 15-25 cars per month.
• Oversee Internet department to ensure minimum benchmarks met.
• Oversee Lead Source ROI.
• Oversee Pre Owned Inventory pricing, days in inventory, days to market using Vauto(Previously MaxDigital). Monitor SRP to VDP conversions

• Consistent Top Performer with Top CSI scores.
• Worked closely with management and BDC ensuring customers were dealt with professionally: with respect and transparency.
• Worked closely w/ service and service advisors to upgrade customers and take in dealer serviced trades. Utilized trade-in process to hold as much gross as possible.
• Top Sales and CSI Performance Levels and volume bonuses consistently.
• Added customers to my book of business, and repeat and referrals were all I sold. Stopped taking ups after my first 3 months.

• Consistent top performer.
• Learned how to sell cars, build rapport, and pull co signer after co signer as we did 80% sub prime!
• Built a massive book of business.
• Top CSI scores in region month after month.