BRENNA N. GRAY

• Completed brand build across website, social platforms, mass email, and career platforms.
• Strategized, created, and implemented all marketing campaigns for B2C and D2C efforts.
• Analyzed data on all marketing efforts/campaigns/events.
• Managed brand both internally and externally to ensure brand standards were met.
• Developed brand standards, guidelines, and concept.
• Created content- PR releases, social, internal/external communications, and presentations.
• Developed internal events- holiday parties, giveaways, awards, quarterly all hands meetings, and team building.

Conferences

• Booth build out from production (usually work with Skyline) to set up
• Take home items/materials
• Coordination of all planning/promotion of events
• Marketing at events
• Data analysis/success tracking
• Client retention gifting/promotional gifting/internal employee branded items (I have vendor relationships for this).
• Worked with sales on creative outreach and materials, managed all inbound leads.
• Developed and oversaw marketing budget and pipeline.

• Closed over $1M in revue in less than a year through cold outreach.
• Developed 2 new verticals for the MediaAlpha platform, Pet Insurance and Work’s Comp Insurance.
• Maintained all new sales records, goals, and pipeline via Salesforce.
• Worked with clients to develop strategic plans through data learning and optimization.
• Identified new opportunities for new advertisers as well as current partners.
• Continued monitoring of the competitive landscape both for MediaAlpha as a brand but also with client brands.

• Responsible for all client relationships for University.com, Healthplans.com, Medicare 20107.org, and Lifeplans.com.
• Developed strategies to target all new business opportunities, and sales implementation.
• Managed the client services team quarterly GP goals, and ultimately the annual goals.
• Troubleshot technical issues for clients and team within the Katch platform interface.
• Analyzed client and internal data in order to develop capacity, opportunity, and strategic plans for client/account growth.
• Analyzed the competitive landscape to ensure the business is a leader in all things in the higher Education, Healthcare, Medicare, and Life Insurance Industries.

• Client Management:
• Worked with clients daily achieve their key metric and marketing goals.
• Managed monthly budgets of up to 150k for 10 plus tier 1 national clients, annually managing approximately 2 million in client budgets.
• Identified optimization opportunities and develop plans to ensure budget is being utilized to greatest ability.
• Analyzed client and internal data in order to develop capacity, opportunity, and strategic plans for client/account growth.
• Launched new PPC bid platform and on boarded all clients onto the new product.
• Sales:
• Targeted key potential clients and devise sales strategies based around their specific needs.
• Managed the new business process through contracts, negotiations, budgets, and forecast plans.
• Produced organic growth through opportunity development, and expanding brands within a client.
• Identified new business opportunities that are not only for the client, but help my company growth as well (where are the gaps
• How can we fill them?)

• Managed all national Auto Insurance and Banking product clients (26 in total).
• Strategized/Constructed CPC and CPA based contracts to suit budget requirements/campaign ROI.
• Developed new opportunities for organic sales growth and budget increases for all clients.
• Analyzed all internal and external tracking data through pixel coding and unique URL implementation.
• Developed online creative for multiple channels such as SEO, Banner, and Email.
• Monitored all budget pacing and optimization to maintain client loyalty and campaign success.
• Gained new business through cold calling and face to face meetings in company focused verticals.

• Allocated inventory on all Microsoft digitally owned mediums for top autos clients, including Mazda, Lexus, and Toyota.
• Analyzed and evaluated reporting on all media buys to optimize campaigns.
• Provided pacing on all media placements across the Microsoft platform.

• Strategized and launched the first TV and digital campaigns for ShoeDazzle.com.
• Launched HOORAY YOU Nutrisystem TV Campaign in January 2011.
• Delivered HOORAY YOU campaign integration through TV, print, digital, and social media.

• Managed 8 Telco partner relationships.
• Developed collaborative advertising and marketing between DTV and telcos.
• Strategized DTV involvement in marketing plans for future quarters.
• Reviewed and edited retail, DM, EM, online, print, and TV advertising efforts.

• Client recommended from previous employment.
• Oriented client into new agency and team.
• Constructed DM/CRM team within the agency.
• Managed client needs for internal creative/strategic development on TV, radio, print, and DM assignments.
• Developed estimates and kept projects/programs on budget, within timelines.
• Strategized and implemented 2009 DTV NFL Sunday Ticket DM Program.
• Constructed DTV NFL Loyalty campaign/process.
• Assisted in Volkswagen new business pitch (which was won).

• Communicated client focus with agency team members.
• Improved organic growth on 2 major accounts (Toyota and DTV).
• Lead client meetings and multiple projects at once.
• Edited, revised, and released both interactive and print projects.
• Strategized product placement, ad concepts, and brand development.
• Designed internal and external events.