Brennon Poynor
Spokane,WA
Summary
Dynamic Digital Advertising Strategist with a proven track record at The Woodshop, excelling in Google Ads and social media management. Spearheaded award-winning podcast production and optimized campaigns for diverse clients, enhancing brand visibility and engagement. Adept at creative collaboration and strategic thinking, driving impactful results in digital marketing initiatives.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Digital Advertising Strategist
The Woodshop
Spokane, WA
10.2024 - Current
- Helped manage paid media strategy across Google Ads, Meta, YouTube, and Display.
- Optimize campaigns across diverse industries with a focus on conversion and efficiency.
- Collaborate with digital, creative, and strategy teams to ensure cohesive messaging.
Co-Founder & Producer
Spokast!
Spokane, WA
08.2019 - Current
- Created and produced award-winning podcast content.
- Managed digital campaigns and social strategy for podcast clients.
- Built a production studio from the ground up and oversaw all operations.
Creative Director / Digital Advertising Lead
The Woodshop
Spokane, WA
11.2015 - 10.2020
- Managed ad accounts for Google Search, Google Display, YouTube & Facebook.
- Designed The Woodshop’s logo and led creative initiatives.
- Produced content & managed social brands for local businesses; i.e., One Tree Hard Cider and D. Lish’s Burgers.
- Helped shape digital service offerings for the agency.
Marketing Coordinator
OxyFresh Worldwide
Coeur d’ Alene, ID
09.2012 - 09.2014
- Managed digital and design teams in-house marketing efforts.
Marketing Coordinator
Alligator Performance
Coeur d’ Alene, ID
08.2009 - 03.2012
- Managed email, social, and digital marketing strategies.
Education
AAS - Graphic and Web Design
Spokane Falls Community College
Spokane, WA06-2010
Skills
Google Ads and Meta Ads
YouTube advertising
Social media management
Graphic design and branding
Copywriting and content creation
Podcast production and editing
Video editing
References
- Luke Baumgarten, RANGE Media
- Andrea Williams, Long Tail Marketing
- Adam Morrison, Former Gonzaga Basketball Player
- Matt Bogue, Houdini Interactive
- Benji Wade, Midnight Waffles
Accomplishments
- Voted Inlander's Best Local Podcast 2020, 2021, 2024
Certification
- Google Ads Certified
Timeline
Digital Advertising Strategist
The Woodshop
10.2024 - Current
Co-Founder & Producer
Spokast!
08.2019 - Current
Creative Director / Digital Advertising Lead
The Woodshop
11.2015 - 10.2020
Marketing Coordinator
OxyFresh Worldwide
09.2012 - 09.2014
Marketing Coordinator
Alligator Performance
08.2009 - 03.2012
AAS - Graphic and Web Design
Spokane Falls Community College
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